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All Journal Ihsan: Jurnal Pengabdian Masyarakat Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Ilmu Komunikasi Network Media ALACRITY : Journal Of Education MASALIQ: Jurnal Pendidikan dan Sains Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas
Harahap, Hilda Rahmadani
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : VISA: Journal of Vision and Ideas

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Dampak Artificial Intelligence terhadap Perubahan Perilaku Komunikasi bagi Manusia Harahap, Hilda Rahmadani; Siregar, Tetti Saidah; Sinaga, Shilfy Zehana Aqilah; Siregar, Nadya Feriska; Sahara, Elvi; Mahyuti, Muhammad Aziz
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3385

Abstract

The aim of this research is to analyze the influence of artificial intelligence (AI) on changes in people's communication behavior. The research method used is qualitative with a descriptive approach which includes library research, observation and document review. The research results show that artificial intelligence has a significant and complex impact on human communication behavior. The positive impacts of artificial intelligence include increasing communication efficiency with the help of chatbots and virtual assistants that speed up responses and increase user satisfaction. Additionally, artificial intelligence allows for more effective personalization of messages, which is especially useful in digital marketing. But the research also uncovers ethical and data protection issues surrounding the use of artificial intelligence, including the risks of personal data thickness and algorithmic bias, which can amplify social disempowerment. Another negative impact is the decline in people's ability to communicate and excessive dependence on technology, which can lead to bad behavior such as cyberbullying and the spread of fake news. Therefore, it is important to understand the long-term impact of AI on human interactions and determine strategies to maximize the benefits and minimize the associated risks.
Co-Authors Adelia, Rahmi Alifah, Nisrina Anzar, Khairil Asih, Asti Dwi Aulia Fitri, Aulia Fatihah, Mutia Habib, M Fitra Aulia Hsb, Putri Anggraini Hsb, Rabiah Ulfah Hutasuhut, Intan Juliani Isnaini, Fadhillah Khairunnisa, Firza Mahyuti, Muhammad Aziz Manik, Cindy Ramadhani Muhammad Hafiz Nasution, Dewi Kesuma Nasution, Satria Faldhi Nisa, Siti Khoirotun Nurliana, Maulidya Pakpahan, Lindang Marturasi Pertiwi, Nur Permai Purba, Davina Zahwa Putra Aswan, Muhammad Ridho Rokan, Muhammad Solihin Sahara, Elvi Salsabillah, Nailah Sari, Suci Perwita Sihombing, Tasya Natali Sinaga, Shilfy Zehana Aqilah Siregar, Alya Afriannisa Siregar, Lisa Febriyanti Siregar, Nadya Feriska Siregar, Rahmat Mubarok Siregar, Suci Izmahani Siregar, Tetti Saidah siti rodiah Tanjung, Puja Lestari Turmuzi, Ahmad Valentina, Andini