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Rahayu, Agilistya
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Pengaruh Price Fairness Dan Servicecape Terhadap Repurchase Intention Pada Cafe Di Kota Sorong Frisayanti , Fadia; Sofia, Susetyowati; Rahayu, Agilistya; Hasrun, Andi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 3 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51922/jibma.v3i3.216

Abstract

The purpose of this study was to determine the effect of price fairness and servicescape on repurchase intention at cafes in Sorong City, West Papua. The research method uses quantitative methods, the data obtained is based on the answers of 123 respondents to the questionnaire, the sample was taken using purposive sampling technique with the criteria that they have visited a café in Sorong city. The data analysis technique uses validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple regression test, t test, F test, and determination coefficient test. The results of this study indicate that price fairness and servicecape have a positive and significant effect on repurchase intention.
Co-Authors Ahdiyanti, Istika Andjar, Febry Jein Digor Mufti Frisayanti , Fadia Hariyanto, Galuh Hesty Putriana Hasanawati, Nur Intan Hasrun, Andi Husnun Nur Afifah, Nirmala Kahinah, Dwi Iin Karfin Karfin, Karfin Kiram, Ikhwanul Lewenussa, Ramli Maimuna Maimuna, Maimuna Malik, Dia Fitrianingsih Muarif, Syahrul Nukuhehe, Nurmiatti Parany, Hardianti Daeng Rokhimah, Rokhimah Salsabila, Nuraini Fitra Sangadji, Celyan Segidifat, Rainhard Raimond Sofia, Susetyowati Sudirman, Musdalifah Syahputra, Aji Mas Utami, Tiara Mega Vito, Jeremia Wally, Sarmila Wijiastuti, Retno Dewi