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All Journal Jurnal Sosial Ekonomi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Manajemen Agribisnis: Jurnal Agribisnis International Journal on Food, Agriculture and Natural Resources (IJFANRES) PAPUMA: Journal of Comunnity Services
Ria, Vina Yunita
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : PAPUMA: Journal of Comunnity Services

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PENGEMBANGAN STRATEGI BISNIS BERKELANJUTAN PADA PETERNAKAN SAPI PERAH DENGAN TRIPLE LAYERED BUSINESS MODEL CANVAS Hariyati, Yuli; Syahroni, Maulid Dia Putri; Agustin, Dwi; Kamila, Tati Zulfa; Nurlaili, Nurlaili; Ria, Vina Yunita
PAPUMA: Journal of Community Services Vol. 3 No. 01 (2025): April 2025
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v3i01.5488

Abstract

Rembangan Dairy Farm, located in Jember Regency, East Java, is a dairy farming business that has been operating since 1932 and is managed by the local government under the Department of Food Security and Livestock. The farm focuses on producing high-quality fresh cow's milk with a fat content of 3.69%-4.13% and also offers educational tourism for the public. This study employs the Triple Layered Business Model Canvas (TLBMC) approach to analyze the sustainability of the farm from economic, social, and environmental perspectives. The analysis reveals that the economic aspect scores 68.47, with weaknesses in partner collaboration (Key Partners) and core activities (Key Activities). The social aspect achieves the highest score (76.25), but further adaptation to local culture (Societal Culture) is needed. Meanwhile, the environmental aspect scores the lowest (29.13) due to negative impacts such as the use of plastic packaging and suboptimal waste management. To enhance sustainability, Rembangan Dairy Farm is advised to strengthen partnerships, improve customer service, and implement environmentally friendly strategies, such as the use of sustainable raw materials and better waste management. Through these steps, Rembangan Dairy Farm is expected to enhance its competitiveness, improve community welfare, and reduce environmental impacts, thereby making a greater contribution to the national dairy industry.
Co-Authors AGUSTIN, DWI Damascena, Cindera Rosa Ebban Bagus Kuntadi Ibanah, Indah Kamila, Tati Zulfa Maharani, Anjar Novrianto, Jonathan Andreco Nurlaili Nurlaili Nurmahadi, Brian Rachmawati, Devi Rena Yunita Rahman, Rena Yunita Rosyady, Muhammad Ghufron Salsabilla, Shafira Sihotang, Woulden Hood Soetriono Soetriono Syahroni, Maulid Dia Putri Ubaidillah Ubaidillah Wardatul Jannah, Wardatul Wulandari, Diny Yulanda, Kiki Asri Yuli Hariyati