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All Journal AGRISAINS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis International Journal of Agricultural Sciences Jurnal Ilmiah AgriSains AGROLAND: The Agricultural Sciences Journal Mitra Sains
Yudi Mujayin
Peternakan, Fakultas Peternakan Dan Perikanan Universias Tadulako, Palu, Indonesia.
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PERMINTAAN DAGING AYAM RAS PEDAGING PADA RUMAH MAKAN DI KECAMATAN PARIGI KABUPATEN PARIGI MOUTONG Afandi, Afandi; Mujayin, Yudi; Azim, Muhamad
AgriSains Vol 17, No 1 (2016)
Publisher : FAPETKAN UNTAD

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Abstract

Broiler is one of animal food sources which is widely used as an alternative meat that much preferred by various community because it has a variety of benefits when compared to other sources of animal food.  Parigi District has several supermarkets and traditional markets that provide broiler meat for restaurant needs. This research aimed to determine the influencing factors of demand as well as broiler meat demand by restaurant consumers and restaurant itself in the District of Parigi. The research was conducted in September-November 2013. Sampling is applied with multilevel cluster sampling (incidental multistage sampling). The samples taken at 30 restaurants and 132 restaurant consumers and designed using the survey method. Analysis of data using descriptive analysis and multiple linear regression analysis. The results of the study showed that the average demand for broiler meat in the restaurant achieved 83.167 g or 83,2 kg/month and by restaurant consumers was 5,613 g/month or a total of 5,6 kg/month. Revenue of restaurant owners and the number of food consumers had positive effect on the broiler meat demand of restaurants in the District of Parigi Moutong. The price of meat food menu and others had negative influence on broiler meat demand by restaurant consumers, whereas the consumer income and the consumer spending per month had positive affected for broiler meat demand by restaurant consumers in the District of Parigi  Moutong.Keywords: broiler meat, demand, restaurant
Behavior of Consumers in The Purchase Meat Chicken in Traditional Markets Donggala in Regency (Case Study of Ganti Market) Arafah, Arafah; Mujayin, Yudi
AgriSains Vol 21, No 2 (2020)
Publisher : FAPETKAN UNTAD

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This study aims to determine consumer behavior towards attributes of chicken meat such as meat color, texture, aroma and weight in purchasing decisions, and to analyze the factors that influence behavior. The research was conducted at the Traditional Ganti Market  of Donggala Regency from August to September 2019. The research used survey methods and interviews with a sample of 40 respondents. Data were analyzed using Multi-attribute Analysis and Multiple Linear Regression. The results showed that the attributes of chicken meat weight were highly considered in making purchasing decisions, followed by the aroma, color and texture of the meat. The results of the Multiple Linear Regression analysis show that the price of chicken meat, income, number of family members, age, gender, education and work together have a positive effect on consumer behavior. However, individually, the ones that have a positive effect on consumer behavior are education and consumer occupation.
Co-Authors Afandi Anak Agung Gede Sugianthara Arafah Arafah, Arafah Azim, Muhamad Haerani Maksum Hijrianti, Hijrianti jauhar, andi Linda Evan MARSETYO MARSETYO Maulita, Miftahul Miftahul Maulita Mohamad Irfan, Mohamad Ritha Rahayu Mashudie Sirajuddin Abdullah Suharno H. Syukur Suharno Suharno Syahrir Syahrir Tia Septiani