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All Journal Jurnal Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Journal Media Public Relations Jurnal Dedikasi untuk Negeri Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Journal of Public Relations and Digital Communication (JPRDC)
Asniar, Immawati
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE ROLE OF PUBLIC RELATIONS MUHAMMADIYAH UNIVERSITY LAMPUNG IN INCREASING A POSITIVE IMAGE Asniar, Immawati; Anggraini, Marina Ghanis
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2509

Abstract

The educational institutions basically need Public Relations which aims to gain goodwill, trust, mutual understanding and a good image from the public. Increased competition among tertiary institutions makes each tertiary institution challenged to form a positive image to the public. Prospective students will have a special interest in campuses that have a positive image. The problem in this research is what is the role Public Relations Muhammadiyah University of Lampung in Improving Positive Image. The research methodology is a qualitative constructivism approach with the case study method which is carried out in its entirety, comprehensively and in depth using a variety of data sources. The results of the research show that there are four main roles required of a Public Relations namely, as Communicator, Public Relations Communicate intensively through media and community groups, Relations, Public Relations capabilities building positive relationships between institutions represented and internal and external public, backup management, carry out management support or support departmental activities other in tertiary institutions for the creation of common goals, good image makers, create positive college image and publicity.
Komunikasi Persuasif Rumah Masker dalam Mengembalikan Brand Awareness Safitri, Novi; Asniar, Immawati; Choiriyati, Sri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9943

Abstract

Social media, particularly Instagram, has become an essential platform for local brands to build interaction and strengthen brand awareness. However, a period of digital inactivity presents significant challenges in maintaining audience relationships. This study aims to describe the persuasive communication strategies implemented by Rumah Masker in restoring brand awareness after being inactive on Instagram. The research employed a qualitative approach through in-depth interviews, content observation, and documentation. The findings reveal that Rumah Masker’s persuasive communication strategies were carried out through consistent visual content and storytelling, active interaction with audiences, collaborations with influencers, and structured content planning. These strategies proved effective in increasing engagement, enhancing message credibility, and rebuilding consumer trust. The study concludes that persuasive communication serves not only as a promotional tool but also as a recovery strategy to maintain brand existence in the competitive local beauty market.  
Co-Authors Achmadi Afrida, Yenni Akbar, Muhamaad Fikri Andini Putri, Citra Anggraini, Marina Ghanis Azizah, Meylin Choiriyati, Sri Juharandi, Pandu Komari Komari Meilasari, Intan Meiranti, Mike muhammad, imad Mutiara Sari Novi Safitri Nugraha, Angga Atriza Nurrohman Palany, Deny Pratama, KMS Andhika Eka Purwaningsih, Yani riswandi, Rahman Restu Rupawan, Ratu Sukma Safira, Intan Aprilia sari, wahyuni mailanda Syaharany, Venny Uswatun Hasanah Warsiyah Warsiyah, Warsiyah Yuli Evadianti, Yuli