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All Journal The Asian Journal of Technology Management (AJTM) Jurnal Manajemen & Keuangan Ilomata International Journal of Management Ilomata International Journal of Management International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Abdimas Independen
Ramadania
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Produk dan Harga Terhadap Minat Beli Ulang dengan Kepuasan Sebagai Variable Intervening pada Catering Pondok Harmony di Kabupaten Sanggau Feby Kusuma; Erna Listiana; Ramadania
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8550

Abstract

The purpose of this study was to determine the effect of product and price on customer satisfaction and repurchase intention at Pondok Harmony Catering in Sanggau Regency. This study is an associative study. The population in this study were all consumers of Pondok Harmony Catering, with a sample of 100 people. The sampling technique used was purposive sampling. The data analysis technique used in this study was structural equation modeling (SEM). The results showed that the product variable had a positive and significant effect on satisfaction while the product had a positive but insignificant effect on repurchase intention. The price variable had a positive but insignificant effect on satisfaction while the price variable had a positive and significant effect on repurchase intention. The satisfaction variable had a positive and significant effect on repurchase intention. The product variable had a positive and significant effect on repurchase intention through satisfaction and the price variable had a positive and significant effect on repurchase intention through satisfaction.
Co-Authors Albert Lianto Aminuyati Aqsa, Daffa Fernanda Barkah Bella, Bella Ghia Dimmera Daud, Ilzar Erna Listiana Feby Kusuma Fiola Okta Ningtias Fransiska, Helen Hasanudin Heriyadi Juniwati Listyanti, Anindita Ayu Lonika, Tesa Marumpe, Dody Pratama Mochammad Imron Awalludin Mukramin, Sam'un Nurwijayanti Reswari, Rianti Ardana Santika, Ita Tarti, Wa Titik Rosnani Wenny Pebrianti