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All Journal Student Scientific Creativity Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Christian Putra Tarigan
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok Christian Putra Tarigan; Jois Simarmata; Lidia Mutiara Hutasoit; Lenti Susana Saragih
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.290

Abstract

This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding.
Analisis Media Sosial dalam Peningkatan Pemasaran Global Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3405

Abstract

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.
Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3583

Abstract

Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through market research or consumer research to understand consumers' identities precisely and design more effective marketing strategies in the future.
Pengaruh Kualitas Layanan Onemart terhadap Minat Beli Siswa Kelas XI Bisnis Ritel SMK Negeri 1 Medan Tahun Ajar 2025/2026 Nadya Rahmadhani; Yulie Aisyah Binrany; ⁠Sepania Tiarasi L Tobing; Daniel Martinus; Christian Putra Tarigan; Ivo Selvia Agusti
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6021

Abstract

This research aims to analyze the effect of service quality on students’ purchase intention at Onemart of SMK Negeri 1 Medan in the Academic Year 2025/2026. This study employed a quantitative approach using a survey method in which questionnaires were distributed to 60 students of the 11th grade Retail Business Department selected as the research sample. The research instrument was examined using validity and reliability tests, and the data were analyzed through normality test, multicollinearity test, heteroscedasticity test, simple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS version 23. The findings indicate that service quality has a positive and significant effect on purchase intention, as reflected by the regression coefficient of 1.299, a significance value of 0.000 < 0.05, and a t-statistic value of 6.681 which exceeds the t-table value. The R Square value of 0.435 reveals that service quality contributes 43.5% to purchase intention, while the remaining 56.5% is influenced by other variables not examined in this research. Therefore, consistent improvement in service quality can increase students’ purchase intention toward Onemart.
Co-Authors Aurora Elise Putriku Daniel Martinus Danny Ajar Baskoro Ivo Selvia Agusti Jois Simarmata Lenti Susana Saragih Lenti Susanna Saragih Lidia Mutiara Hutasoit Nadya Rahmadhani Olivia Theresia Manurung Yulie Aisyah Binrany ⁠Sepania Tiarasi L Tobing