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All Journal The Asian Journal of Technology Management (AJTM) Ilomata International Journal of Management Ilomata International Journal of Management Nobel Management Review Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal of Educational Management Research Journal Serambi Engineering (JSE) JEMBA: Journal of Economics, Management, Business, and Accounting INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Tamilis Synex: Multidimensional Collaboration
Juniwati
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
The Effect of Perceived Competence and Perceived Ease of Use on Continuance Intention with Perceived Enjoyment as a Mediating Variable Sofia; Afifah, Nur; Purmono, Bintoro Bagus; Juniwati; Setiawan, Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1992

Abstract

The development of digital technology has accelerated the adoption of online learning platforms such as Duolingo in Indonesia. Despite its high level of popularity, the platform still faces challenges related to user retention and high churn rates. The inconsistency of previous research findings regarding the factors influencing continuance intention indicates a research gap that requires further investigation, particularly within the context of gamification-based learning applications. This study aims to analyze the effects of perceived competence and perceived ease of use on continuance intention, with perceived enjoyment serving as a mediating variable among Duolingo users in Indonesia. This research employed a quantitative approach with a causal design and involved 280 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that perceived competence and perceived ease of use have a positive and significant effect on perceived enjoyment and continuance intention. Furthermore, perceived enjoyment significantly mediates these relationships. These findings emphasize that the sustainability of learning application usage is influenced not only by cognitive factors but also by users’ affective experiences.
The Influence of Perceived Service Quality, Perceived Price Fairness, and Product Glocalization on Repurchase Intention: The Mediating Role of Customer Satisfaction Natasya, Desthia; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Afifah, Nur; Juniwati
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1993

Abstract

This study aims to examine the influence of Perceived Service Quality, Perceived Price Fairness, and Product Glocalization on Repurchase Intention, with Customer Satisfaction serving as a mediating variable. The research employs a causal design with a quantitative approach. Data were collected through a five-point Likert-scale questionnaire administered to 288 respondents selected using purposive sampling, with criteria including a minimum age of 15 years and at least two purchases within the past three months. The data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with AMOS. The results indicate that Perceived Service Quality, Perceived Price Fairness, and Product Glocalization have positive and significant effects on Customer Satisfaction and Repurchase Intention. Furthermore, Customer Satisfaction significantly mediates the relationship between the three independent variables and Repurchase Intention. These findings highlight the strategic importance of enhancing service quality, ensuring price fairness, and implementing effective glocalization strategies to strengthen customer satisfaction and encourage repeat purchase behavior.
Consumer Animosity and Campaign Intensity as Drivers of Boycott Participation: The Mediating Role of Boycott Intention Windiati, Cha Cha; Hendri, M. Irfani; Purmono, Bintoro Bagus; Afifah, Nur; Juniwati
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1998

Abstract

The phenomenon of consumer boycotts against global brands is growing stronger as public attention to corporate ethical and humanitarian issues increases. This study aims to analyze the influence of Consumer Animosity and Boycott Campaign Intensity on Boycott Participation with Boycott Intention as a mediating variable on Unilever Indonesia products. The study used a quantitative approach with a survey method of 332 respondents in Indonesia who had consumed Unilever products and were aware of the boycott campaign. Data were analyzed using covariance-based Structural Equation Modeling (CB-SEM) through AMOS. The results showed that Consumer Animosity and boycott campaign intensity had a positive and significant effect on Boycott Intention. Furthermore, Boycott Intention was proven to be the main determinant that drove Boycott Participation and significantly mediated the influence of both independent variables on boycott participation. These findings conclude that boycott behavior is influenced by emotional factors and social mobilization simultaneously, which strengthen consumer involvement in collective action. This study provides strategic implications for companies in managing their reputation and responding to public ethical issues.
Co-Authors Abdurahman Abdurrahman Ahmad Shalahuddin, Ahmad Aminuyati Anwar Azazi Arman Jaya Bintoro Bagus Purmono Devi Rosita Fera Patrisya Harry Setiawan Heriyadi Kautsar, Gandhy Muhamad Lina Aulia M. Irfani Hendri Maghribi, Rizqi Marcella, Cindy Muhammad Afif Natasya, Desthia Nur Afifah Nurwijayanti Purmono, Bintoro Bagus Putra, Rafi Risya Ramadania Reswari, Rianti Ardana Romanisti, Shemma Anggia Sofia Wenny Pebrianti Windiati, Cha Cha