Article Per Year (5 Year)
p-Index From 2021 - 2026
1.607
P-Index
This Author published in this journals
All Journal Jurnal Produksi Tanaman JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen Kesatuan Jurnal Kesehatan Tambusai Buletin Poltanesa Journal of Innovation Research and Knowledge Global Journal Basic Education Jurnal Ilmiah Bongaya (JIB) Jurnal of Syiah Kuala Dentistry Society Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Chaerunnisa, Chaerunnisa
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Effect of Strategic Planning, Business Innovation, Digital Transformation, and Organisational Agility on Competitive Advantage of Modern Service Companies in West Java Chaerunnisa, Chaerunnisa; Hurriyati, Ratih; Hendrayati, Heny; Dirgantari, Puspo Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3873

Abstract

The increasingly dynamic business environment compels modern service companies to continuously strengthen their competitive advantage. Despite extensive studies on strategic and digital capabilities, empirical research that simultaneously integrates strategic planning, business innovation, digital transformation, and organisational agility—particularly within the modern service sector—remains limited. This study aims to examine the effects of these four strategic factors on the competitive advantage of modern service companies in West Java Province. This research adopts a quantitative causal approach using a survey method. Data were collected from 134 managers of modern service companies across financial services, tourism, transportation, education, and information and communication technology sectors. The data were analysed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that strategic planning, digital transformation, and organisational agility have positive and significant effects on competitive advantage. Conversely, business innovation exhibits a significant negative effect, suggesting that innovation initiatives that are not strategically aligned or organisationally prepared may undermine competitiveness in service-oriented firms. The model demonstrates strong explanatory power, with the independent variables jointly explaining a substantial proportion of the variance in competitive advantage. This study contributes to strategic management literature by providing empirical evidence on the differentiated roles of strategic, digital, and organisational capabilities in shaping competitive advantage within the modern service sector. Practically, the findings highlight the importance of prioritising strategic clarity, adaptive capability, and purposeful digitalisation, while managing innovation selectively to ensure alignment with organisational readiness and market needs.   Keywords: strategic planning; business innovation; digital transformation; organisational agility; competitive advantage; modern service companies
Co-Authors Abriyani, Ermi Ade Hastuty Adri, Nurul Agus Suryanto Anshari, Ahmad Dahlia Dahlia Desi Pujiati, Desi Dewi ANGGRAENI Dhona Afriza Didik Hariyono Erinda, Dheva Fadriyanti, Okmes Fikayuniar, Lia Heny Hendrayati Mindawati, Erisa Nurapni, Depita Nurhaedah Nurhaedah Nurhalimah Nurhalimah Nurhamidah, Wida Puspo Dewi Dirgantari Ratih Hurriyati Rostina Rostina solihat, siti