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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Humanities Education and Social Sciences Economics and Business Journal Journal of Economics, Entrepreneurship, Management Business and Accounting
Parawansa, Dian Anggraece Sigit
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Economics and Business Journal

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Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers Aslam, Annisa Paramaswary; Parawansa, Dian Anggraece Sigit; Putra, Muh Al Fatah Arief
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.40

Abstract

The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable. 
Co-Authors Abadi, Rahmat Riwayat Aslam, Annisa Paramaswary Aslam, Annnisa Paramaswary Haris Maupa Muhammad Idrus Taba Muhammad Ismail Mustafa, Fahrina Pahlevi, Cepi Putra, Muh Al Fatah Arief Syamril Zulfadli S