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All Journal Jurnal MD al-Afkar, Journal For Islamic Studies Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Dakwah dan Komunikasi Matlamat Minda Journal of Islamic Management Safari : Jurnal Pengabdian Masyarakat Indonesia ITQAN: Journal of Islamic Economics, Management, and Finance AT-TAISIR: Journal of Indonesian Tafsir Studies Al Iman: Jurnal Keislaman dan Kemasyarakatan
Al Kahfi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal of Islamic Management

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Revolusi Manajemen Dakwah: Integrasi Artificial Intelligence dalam Strategi Dakwah Kontemporer Al Kahfi
Journal of Islamic Management Vol. 5 No. 2 (2025): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v2i2.1990

Abstract

In the digital era, artificial intelligence (AI) plays an increasingly significant role in Islamic da'wah management. This research examines how AI can be integrated into contemporary da'wah strategies to increase the effectiveness of Islamic propagation. The main focus of the research includes Big Data analysis to understand religious trends, personalized da'wah content based on audience preferences, the development of an Islamic chatbot for more responsive interactions, and the automation of da'wah content distribution through digital media. The research method used is a literature review approach and a comparative analysis between conventional and AI-based da'wah methods. The results show that AI can increase the reach and efficiency of da'wah by providing a more interactive and relevant experience for the audience. However, AI implementation also faces challenges, such as algorithmic bias, limitations in understanding the spiritual and emotional aspects of da'wah, and the need for content validation to ensure it remains in line with Islamic principles. Furthermore, collaboration between religious scholars, academics, and technology practitioners is crucial to ensure that AI is used ethically and responsibly in da'wah. This study concludes that AI has great potential to support Islamic preaching in the digital era, but it must remain a tool that complements the role of ulama and da'i, not replace them. With wise integration and proper oversight, AI can be an innovative solution to strengthen da'wah that is more inclusive, adaptive, and relevant to current developments.
Co-Authors Adam Hafidz Al Fajar Amin Mubarak Arjuna Cecep Castrawijaya Citra Prasiska Puspita Tohamba, Citra Prasiska Puspita Derysmono Fajar Arif Rohmatulloh Kholis Ali Mahmudi Muh Sahir Muh Tinokabarak B Muhamad Zen Nurfajriani, Wiyanda Vera Nurul Fadilah, Nurul Pajar Hatma Indra Jaya Rheza Yudha Pradana Wilin Apriani Harjarombe Windy Eka Pratama