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Pendampingan Manajemen Bisnis Dan Digital Marketing Bisnis Pada Usaha Bakery “Byfa Cake” Soleha, Erin; Hidayaty, Dwi Epty; Permana, Indra; Hidayah, Zulfa Zakiatul
Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i01.288

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) sangat berperan dalam perekonomian masyarakat Indonesia, selama ini yang banyak berperan dalam penyerapan tenaga kerja dan pemerataan perekonomian di Indonesia. Beberapa permasalahan yang kerap terjadi di UMKM adalah kesulitan pemasaran, keterbatasan SDM, kesulitan bahan baku, keterbatasan inovasi dan teknologi serta keterbatasan pembiayaan. Oleh karena itu, dibutuhkan pendampingan terhadap para pelaku UMKM. Pendampingan manajemen bisnis dan digital marketing bisnis adalah suatu bentuk bantuan atau dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan proses produksi hingga meningkatkan volume penjualan. Saat ini, UMKM merupakan sektor penting dalam perekonomian karena memberikan dampak besar yang positif terhadap pertumbuhan ekonomi, menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Byfa Cake sebagai mitra. Byfa Cake memproduksi kue kering dan kue basah yang berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat.
Penerapan Lean Manufacturing Pada UMKM Jeruk Peras di Sukamahi Cikarang, Jawa Barat Suhendra, Suhendra; Wiyatno, Tri Ngudi; Febrinasari, Tantry; Kartini, Tri Mulyani; Syahwildan, Muhammad; Hidayah, Zulfa Zakiatul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5873

Abstract

Dalam kondisi ekonomi yang sedang melemah akhir-akhir ini, banyak usaha yang mengalami kebangkrutan, namun terdapat sebuah bisnis yang terus berkembang yaitu bisnis makanan dan minuman. Minuman merupakan bagian dari kebutuhan primer manusia, sehingga banyak yang melirik bisnis yang satu ini, salah satunya UMKM (Usaha Mikro Kecil dan Menengah) Kotak Jaya Mandiri (KJM) yang menjual minuman jeruk peras. Permasalahan yang ada saat ini, terkadang terjadi antrian yang cukup panjang dikarenakan proses penyajian yang lama. Aktivitas pengabdian masyarakat ini bertujuan untuk mengaplikasikan konsep Lean manufacturing pada proses pembuatan jeruk peras agar dapat mengeliminasi waste sehingga memperkecil waktu menunggu pembeli. Analisis 4M dan aplikasi kaizen berupa penggantian alat peras manual ke otomatis serta penerapan 5S (Seiri, Seiton, Seisho Seiketsu, Shitsuke) terbukti dapat menurunkan cycle time proses pembuatan jerus peras dari 180 detik menjadi 85 detik, atau menurun hingga 47.2%. Pencapaian tersebut tentu saja membuat pelanggan tidak menunggu lama lagi saat proses pembuatan jeruk peras di UMKM KJM.
Macroeconomic Determinants Of Gross Domestic Product In Asean: The Role Of WTI Oil Prices And External Debt Ratio Latif, Abdul; Hidayah, Zulfa Zakiatul; Hartati, Nani; Widiastuti, Widiastuti; Apriani, Erna
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.279-290

Abstract

Purpose: This study is to analyze the direct effect of the world oil price variable on the GDP variable, as well as the direct effect of world oil prices on the debt ratio, then the indirect relationship of world oil prices to GDP through the debt ratio. Methodology: The data analysis method used in the research is path analysis on the variables of world oil prices, GDP of ASEAN countries, and the ratio of foreign debt as an intervening variable. Results: The results found that the direct effect of the debt ratio on world oil prices had no effect, then the direct effect of the debt ratio on GDP had no effect, then the direct effect of WTI oil prices on GDP had no effect, and the results of the mediation dimension of WTI oil prices did not mediate the relationship between the debt ratio and GDP. Findings: The findings of the study show that macroeconomic factors, especially world oil prices and a country's debt ratio, do not affect a country's economic growth. Novelty: The gap in previous research makes novelty in the foreign debt ratio variable as a mediating dimension of the relationship between WTI oil prices and GDP.  Originality: This research discusses one of the fluctuating macroeconomic factors in its influence on the movement of a country's economy. Conclusion: Macroeconomic factors WTI world oil prices and a country's foreign debt ratio do not affect economic growth. Type of Paper: Quantitative research
Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset Rabiatul Hariroh, Fiqih Maria; Sandi, Prasetyo Hari; Soleha, Erin; Hidayah, Zulfa Zakiatul; Zed, Etty Zuliawati
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2538

Abstract

Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.
Identifikasi Pengaruh Income, Financial Knowledge, dan Lifestyle pada Personal Financial Management Generasi Echo Boomers Hidayah, Zulfa Zakiatul; Syahwildan, Muhamad; Pratiwi, Rizka Estisia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25212

Abstract

Times are growing and so are the generations, there are so many changes in the current generation. In 2023, the term work-life balance became popular again, which has actually been around since 1986. To support this kind of lifestyle, it also requires optimal management of the aspects of life, especially the financial aspects. Discussing finances is very crucial, because many people change their life priorities because of this. This study will further analyze a person's financial management behavior and some aspects that influence it such as a person's income and their knowledge of finance. The purpose of this study is to determine the factors that influence financial management behavior which include Income, Financial Knowledge, and Lifestyle conducted on the Echo Boomers Generation or the millennial generation which will be specialized in the Bekasi area which has a female gender. The data source of this study uses primary data originating from original data by data collectors using a questionnaire as a data collection technique for 100 respondents. The sampling technique used Accidental sampling on millennials in the Bekasi area. The research method uses a quantitative approach with statistical methods. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using statistical test tools with PLS.
The Influence of Financial Literacy, Self-Efficacy, and Coping Strategies on Students' Finances Syahwildan, Muhamad; Hidayah, Zulfa Zakiatul
Ilomata International Journal of Tax and Accounting Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijtc.v5i1.1056

Abstract

Students with financial behavior that tends to be consumptive have a negative impact on financial behavior, new experiences as students and employees with limited income and various expenses must be able to be managed properly to be able to produce good financial behavior. This study aims to determine the effect of financial literacy on financial management behavior and to analyze the psychological effect of Self-Efficacy and Self-Coping on financial management behavior of undergraduate students in the management study program at Pelita Bangsa University. The research method used is quantitative with data sources taken by distributing questionnaires. Sampling used is by simple random sampling method. The population in this study were all students of the management study program in 2022 with a total of 4995, with a sample of 98 respondents obtained from the Slovin formula. The results of the research tested with SmartPLS 3.0 show that financial literacy, self-efficacy, and self-coping have a significant effect on financial behavior.