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All Journal Sosiohumaniora Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Jurnal Agribisnis Terpadu Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Ilmiah Ilmu dan Teknologi Rekayasa The World of Business Administration Journal Buletin Poltanesa Jurnal Pengabdian Masyarakat Indonesia Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Journal Of Sustainable Research In Management Of Agroindustry (SURIMI) Gunung Djati Conference Series paradigma agribisnis paradigma agribisnis
Safitri, Laras Sirly
Politeknik Negeri Subang
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Journal : Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

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ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS) Safitri, Laras Sirly; Mukminah, Nurul; Rahayu, Wiwik Endah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7868

Abstract

This research aims to analyze the financial feasibility of the pineapple mochi product innovation (Monas) and determine its acceptability based on sensory quality. This research was conducted in May - August 2023 using a quantitative descriptive research design. The financial feasibility of Monas products was analyzed based on the NPV, IRR, Payback Period and R/C ratio values, while acceptability was analyzed using hedonic quality testing on 20 semi-trained panelists. The research results show that Monas product innovation is feasible to be developed with NPV value of IDR 24,505,289.00,  IRR value of 51 percent,  payback period of 1.79 years, and an R/C ratio value of 1.10. The acceptance of Monas product innovation showed the quality of the bright yellow color, chewy texture, slightly strong aroma typical of pineapple, and the sweet and sour taste typical of pineapple.Keywords:   financial feasibility, hedonic quality, pineapple mochi, product innovation
Co-Authors Atika Romalasari Cepi Rahman Mulyadi Desy Triastuti Enceng Sobari, Enceng Fathurohman, Ferdi Fitri Suciati Fortuna, Puri Eka Dewi Hanik Atus Sangadah Nurul Mukminah Pratiwi, Putri Citra Ridwan Baharta Rita Purwasih Siti Jahroh Suharno Suroya, Lizza Fauziah Wiwik Endah Rahayu Wiwik Endah Rahayu ‪Irna Dwi Destiana