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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen (JIMMU) Journal of Humanities and Social Studies JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Moneter : Jurnal Keuangan dan Perbankan GEMAH RIPAH: Jurnal Bisnis IIJSE FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Ikhsan Harahap, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : IIJSE

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Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village Wardani, Tria; Nurbaiti, Nurbaiti; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3803

Abstract

The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace.
The Influence of Affiliate Marketing and Product Quality on Purchase Interest in Generation Z Tiktok Users in Medan Nasution, Amanda Damayanti; Aslami, Nuri; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3881

Abstract

In Medan, Generation Z TikTok users are the target audience for this study, which seeks to determine the relationship between Affiliate Marketing and Product Quality. Here, the entire population is represented using quota sampling. The distribution of the Google Form questionnaire was used in collecting data for this study. On a Likert scale from 1 to 5, users of the TikTok Shop app responded, and the results were used to make statements about Affiliate Marketing, Product Quality, and Purchase Interest of Generation Z. Study of 100 people in Medan who rated themselves to be part of the “generation” the TikTok Shop app is done. The results of this study indicate that the influence of Affiliate Marketing on the customer’s tendency to buy increases significantly. The product Quality Variable has no positive or statistically significant effect on consumer interest in making purchases among TikTok application users in Medan who are members of Generation Z.
The Influence of Price, Product Quality, and Brand Image on the Purchase Decision of Lip Tint Implora Cosmetics Aryani, Indah; K., Kamilah; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3883

Abstract

The purpose of this study was to determine the effect of Price, Product Quality, And Brand Image on the Purchase Decision of Implora Cosmetic Liptint. In this study, a quantitative method was used with the study population consisting of Implora Cosmetic Liptint users in Mabar Hilir Village, Medan; social media users, and information about Implora Liptint products. In this study, 23 indicators were used with a sample of 100 respondents. Data were analyzed using descriptive statistical analysis to collect, manage and analyze data so that it can be presented properly describing the distribution and average frequency tables and making an analysis which states that the results are positive and influential, the coefficient of determination (R2) is obtained at 0.652, meaning that the model the coefficient of determination explains that variable (x) has an effect on variable (y). This study concludes that Price, Product Quality, and Brand Image have a significant effect on consumer Purchase Decision for Liptint Implora products partially and simultaneously.
The Effect of Person Organizational Fit (PO-Fit) and Organizational Commitment on Employee Performance through Organizational Citizenship Behavior (OCB) as Intervening Variable (Case Study Of Bank BSI KCP Stabat Proklamasi) Saragih, Noprillia Ramadhani; Lathief Ilhamy, Muhammad; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3913

Abstract

Based on the background of the problem formulation and research differences and phenomena that have emerged, this study aims to find out what is related between individual values ​​and organizational values ​​(Person Organization Fit) that have an impact on Organizational Citizenship Behavior (OCB) on employee performance and organizational commitment (organizational commitment) as intervening variables, by taking the research object at Bank BSI KCP Stabat Proklamasi. The population used in this study were all employees at Bank BSI KCP Stabat Proklamasi totaling 30 respondents based on this study using primary data so the data collection was carried out using descriptive analysis and regression analysis and MRA. The results of this study indicate that production on productivity is negative and significant for Bank BSI KCP Stabat Proklamasi for 30 respondents who are the object of this study. The research method used in this study is a quantitative research method and the research data was obtained using the census questionnaire technique, by using an open-ended questionnaire to the respondents directly.
Co-Authors Aqilah, Rakha ARDIANSYAH ARDIANSYAH Arifin Fauzi Lubis Armayani Hasibuan, Reni Ria Aryani, Indah Baehaqi Bin Ziyad Sitanggang, Thariq Fajri, Muhammad Aulia Hajari, Vani Haryanti, Nadya Ichsan Aulia, Luthfi Indradewa, Rhian K., Kamilah Lathief Ilhamy Nasution, Muhammad Lathief Ilhamy, Muhammad Laylan Syafina Marliyah, Marliyah Muhammad Arif Munajah Nasution, Amalia Nafis, Fadly Abdillah Nasution, Amanda Damayanti Nisa Munthe, Ira Hairun Novita, Amelia Nurbaiti Nuri Aslami Nurul Jannah Ramadani Silalahi, Purnama Ramadhani Siregar, Zulfina Ramadhani, Sri Restu Tanjung, Dwi Saragih, Noprillia Ramadhani Shin Tia, Resa Siregar, Ismu Hadi Syahirah Azhari, Nabilah Syahputra, Ryan Tuti Anggraini Wardani, Tria Yolanda, Tata Felina