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All Journal Jurnal Ilmiah Edunomika (JIE) SIGMA TEKNIKA Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Menata Prima Magistra: Jurnal Ilmiah Kependidikan Jurnal Indonesia Sosial Sains Jurnal Siteba Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat
Ilham, Wahyudi
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Pengaruh Layout dan Desain Interior terhadap Kepuasan Pelanggan di Muso Art Café Batam Clarissa, Tiffany; Ilham, Wahyudi; Alhamdi, Rezki; Dailami, Dailami
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 7 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i7.3421

Abstract

Batam City is one of the most popular tourist destinations. With the increasing demand for tourism in Batam City, various types of tourism-supporting businesses have emerged, particularly in the Food and Beverage sector. Many F&B businesses focus not only on the quality of their food but also on enhancing the experience of their guests, one of which is by optimmalizing the atmosphere through the applied layout and interior design. This study was conducted to determine whether spatial layout and interior design influence the level of customer satisfaction at Muso Art Cafe. This study used a descriptive quantitative method through data collected through observation, interviews, and questionnaires. The required sample size was 119 respondents and was obtained through accidental. Based on data analysis, the research indicators are valid and reliable, and free from symptoms of multicollinearity. The R2 result is 0.594, indicating that 59.4% of customer satisfaction is influenced by layout and interior design. Based on the results of the T-Statistic test, spatial layout has a significant positive effect with a value of 5.541, which meets the criteria, of > 1.96. The same applies to interior design, where this variable has a significant positive effect with a value of 4.738. Based on these results, it can be concluded that spatial layout and interior design have a simultaneous and partial effect on customer satisfaction. This proves that layout and interior design is something important that must be well-excecuted by the business owners especially in the F&B Industry.
Co-Authors Afriani, Miratia alhamdi, rezki Ansarullah Lawi Atmaja, Hari Sandi Aulia Agung Dermawan Batti, Marlow Shane Bowen Algren Wuysang Clarissa, Tiffany DAILAMI Dailami - Dimas Akmarul Putera Eryd Saputra Frangky Silitonga Hari Sandi Haufi Sukmamedian Heri Nuryanto, Heri Lubis, Arina Luthini Malau, Lastaria Moh. Thandzir Pratama, Tito Puspita Rini, Rosie Oktavia Rosie Oktavia Puspita Rini Sipayung, Natal Olotua Sukmamedian, Haufi Sweiney, Sweiney Thamdzir, Moh Thandzir, Moh. Tirta Mulyadi Tito Pratama y, Abd Rahmad Yusakh Yama Langi Yusuf, Abd Rahmad Yusuf, Abd Rahman Zahra , Alivia Putri