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All Journal Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi International Journal of Business, Law, and Education Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Economic Development West Science Interdisciplinary Studies TechTalent & Business Review
Putra, Johni Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero) Putra, Johni Eka; Sufa, Siska Armawati; Perbawasari, Susie; Brumadyadisty, Garry; Shany, Wildan Krisnarwanto Waranu
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.749

Abstract

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.
The Role of Digital Platforms in Developing Entrepreneurship: A Bibliometric Analysis Judijanto, Loso; Putra, Johni Eka; Ode, Haruni; Timotius, Elkana; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1098

Abstract

The rapid advancement of digital technology has significantly transformed the entrepreneurial landscape, offering unprecedented opportunities and posing new challenges. This study employs a bibliometric analysis to explore the role of digital platforms in developing entrepreneurship. The analysis identifies key thematic clusters such as entrepreneurial ecosystems, digital marketing, and social entrepreneurship, highlighting their interconnectedness and impact on entrepreneurial activities. Recent research trends emphasize the implications of the Covid-19 pandemic and the potential of emerging technologies like the metaverse. Identified research opportunities in less explored areas, such as digital artifacts, digital skills, and e-commerce, suggest directions for future investigation. Additionally, the author collaboration network reveals strong intra-group collaborations with scope for increased interdisciplinary research. This comprehensive overview provides valuable insights into the current state and future potential of digital entrepreneurship, guiding scholars and practitioners in navigating this dynamic field.
The urgency of digital technology in education: a systematic literature review Putra, Johni Eka; Sobandi, A; Aisah, Aisah
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol 10, No 1 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202423960

Abstract

The research objective is to investigate the urgency, impact, efforts, and challenges in integrating digital technology in education in Indonesia, with a focus on improving the quality of learning, reducing gaps in educational access, and preparing students to face a future integrated with technology. This research uses the Systematic Literature Review (SLR) method with 171,000 articles from Scopus, ERIC and Google Scholar sources (2018-2024 period), using the keyword "digital technology in education". Inclusion and exclusion criteria were applied to select 10 high-quality articles relevant to the research topic. The data analysis stage involved narrative synthesis of the 10 articles, reflecting the urgency of digital technology in improving the quality and effectiveness of education. The result of this work is that the use of digital technology in education is important and urgent to prepare the young generation to face the challenges of a digitalized future. E-learning, integration of ICT and AI, and digitalization of education improve the quality of learning and student experience. Digital literacy, digital learning media, and the role of technology in the teaching and learning process are important focuses. The integration of digital technology creates inclusive, dynamic and adaptive learning. Novelty provides an in-depth understanding of the challenges and opportunities in implementing digital technology in education in Indonesia, with a focus on remote areas and limited infrastructure. The implications of digital technology are expanding access.
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
Digital Marketing, Entrepreneurial Orientation, and Business Capital on the Financial Performance of MSMEs in Indonesia Yuliastuti, Hilda; Putra, Johni Eka; Utomo, Bekti
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.695

Abstract

This study looks into how business capital, entrepreneurial orientation, digital marketing, and the financial performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia interact. The study analyzes data from a diverse sample of 400 MSMEs using Structural Equation Modeling with Partial Least Squares (SEM-PLS) 3 and a quantitative research design. Descriptive statistics shed light on the essential factors and demographic profile, and the measurement model assessment verifies the constructs' validity and reliability. Significantly positive correlations between digital marketing, entrepreneurial orientation, business capital, and financial success are established by the structural model study. The mediating roles of business capital and entrepreneurial orientation are revealed through indirect impacts. R-square values and model fit indices attest to the suggested model's resilience. The results add to our understanding of the variables that influence MSME success in the Indonesian business environment and provide useful information for future research projects, practitioners, and policymakers.
PERCEIVED USEFULNESS CAN MEDIATE THE INFLUENCE OF PERCEIVED EASE OF USE ON CUSTOMER DECISIONS IN USING BCA MOBILE Violita, Chynthia Eka; Wenats, AG Eka; Utami, Eva Yuniarti; Putra, Johni Eka; Ariwibowo, Prasetio
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16333

Abstract

 AbstractThis research is a quantitative study with an explanatory approach. The data used in this article is primary data that researchers obtained from 500 BCA Bank customers spread throughout Indonesia with the criteria of being 22 to 40 years old which is the productive age to understand and use the BCA Mobile application effectively. The data used in this article was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Perceived Ease of Use variable can have a positive relationship direction and a significant influence on Customer Decisions. The first hypothesis can be proven because the P-Values are positive and below the significance level of 0.05, namely 0.006These results are because the Perceived Ease of Use can easily demand a customer to decide to use BCA mobile because it can make all the work and challenges they face easier. The next hypothesis, namely the perception of usefulness, can strengthen the influence of the Perceived Ease of Use on Customer Decisions, can also be proven because the same thing, namely the P-Values are below the significance level of 0.05, namely 0.000, more significant than direct testing, namely 0.006. This is because a customer can happily do anything that will benefit him, both morally and materially, including deciding to use BCA mobile Keywords: Investment, Econmic Growth, Exports
THE ROLE OF GOVERNMENT SUPPORT, GREEN SUPPLY CHAIN MANAGEMENT, AND TECHNOLOGICAL INNOVATION IN ENHANCING MSME COMPETITIVENESS Purnamasari, Etika; Fitriyasari, Maliatul; Endaryati, Eni; Putra, Johni Eka
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2943

Abstract

The competitiveness of micro, small, and medium enterprises (MSMEs) is shaped by multiple factors, including government support, green supply chain management (GSCM), and technological innovation. This study investigates how these elements influence MSME performance through a quantitative approach, analyzing data collected from MSME owners using multiple regression techniques. The results indicate that government support plays a crucial role by providing financial aid, regulatory ease, and training programs. GSCM adoption significantly enhances operational efficiency and sustainability, while technological innovation drives productivity and market expansion. The study contributes to resource-based and institutional theories by demonstrating the strategic importance of external support and internal capabilities in fostering MSME growth. The findings offer practical implications for policymakers, business owners, and industry stakeholders, emphasizing the need for policy frameworks that promote financial assistance, sustainability, and digital transformation. Future research should incorporate longitudinal methods and broader geographical perspectives to strengthen these insights.
The Role of Strategic Management in Tourism Business Sustainability: A Case Study on Digital Economy-Based Tourist Destinations Putra, Johni Eka; Riri Cornelia; Hapsari Widayani; Anggi Oktaviani; Muhammad Aqshel Revinzky
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.644

Abstract

This study explores the role of strategic management in supporting tourism business sustainability within digital economy-based destinations, focusing on Ciletuh-Palabuhanratu Geopark in West Java, Indonesia. The research aims to determine whether differences in the level of digital-based strategic management among tourism actors influence their sustainability performance. Using a quantitative approach, data were collected from 90 respondents categorized into three groups: low, moderate, and high digital strategy adopters. A one-way ANOVA test was conducted to examine whether significant differences existed in the economic, social, and environmental dimensions of sustainability among the groups. The results show a statistically significant difference in sustainability outcomes, with businesses in the "high" digital strategy group demonstrating the most favorable performance. Economic sustainability emerged as the most impacted dimension, driven by better revenue growth and operational efficiency. Social and environmental dimensions also improved through increased community engagement, visitor satisfaction, and adoption of eco-friendly practices. These findings indicate that digital-based strategic management not only enhances competitiveness but also strengthens long-term sustainability. The study further highlights the importance of stakeholder collaboration in maximizing the effectiveness of digital strategies. Strategic alignment between tourism actors, local government, and communities is essential to build inclusive and resilient destination ecosystems. By integrating strategic planning with digital innovation, tourism businesses can achieve sustainability that is both profitable and responsible. The results contribute to the growing discourse on digital transformation in tourism and offer practical insights for policymakers, tourism managers, and local stakeholders in digitally emerging destinations.
Digital Transformation in Enhancing Operational Efficiency of E-Commerce Platforms in Southeast Asia: A Comprehensive Analysis and Strategic Implications Putra, Johni Eka
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.11

Abstract

This study explores the role of digital transformation in enhancing operational efficiency across e-commerce platforms in Southeast Asia. Through a systematic literature review of 50 academic and industry sources, the research examines the adoption of digital technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, and big data and their impact on logistics, customer experience, and performance outcomes. Using the Technology-Organization-Environment (TOE) framework as a conceptual lens, the study thematically analyzes key digital capabilities and their strategic implications, particularly for small and medium enterprises (SMEs). Findings suggest that digital transformation contributes to cost efficiency, service responsiveness, and process integration, with AI alone estimated to reduce operational costs by 15%-20% in leading platforms. While prior studies often focus on isolated technologies or single-country contexts, this research provides a cross-country synthesis that highlights common trends, challenges, and enabling factors. This study fills a critical gap in the literature by offering an integrated regional perspective on how bundled digital technologies shape operational strategies across diverse e-commerce ecosystems. The insights generated serve as a strategic reference for digital policy development, infrastructure investment, and organizational transformation in Southeast Asia.
Co-Authors Ade Sobandi, Ade Aisah Aisah Anggi Oktaviani ARIWIBOWO, PRASETIO Brumadyadisty, Garry ENI ENDARYATI FITRIYASARI, MALIATUL Hapsari Widayani Haruni Ode Judijanto, Loso Muhammad Aqshel Revinzky Purnamasari, Etika Riri Cornelia Shany, Wildan Krisnarwanto Waranu Sufa, Siska Armawati Supriandi Supriandi, Supriandi Susie Perbawasari Timotius, Elkana Utami, Eva Yuniarti Utomo, Bekti Violita, Chynthia Eka Wenats, AG Eka Yuliastuti, Hilda