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All Journal Jurnal EMT KITA Jurnal Ilmu Komunikasi Network Media Jurnal Sains Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kajian Islam Modern Jurnal Pengabdian Masyarakat Bhinneka Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) JURNAL SAHID DA'WATII Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
Suwanda, Bayu Suriaatmaja
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Pengaruh Penerapan Golden Ratio Dalam Desain Kalender Terhadap Persepsi Visual, Pemahaman Pesan, dan Sikap Karyawan PT JICT Afifah, Rifdah Afnan ‘; Suwanda, Bayu Suriaatmaja; Fahrurrizal, Fikry
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3144

Abstract

This research aims to examine the effectiveness of applying the Golden Ratio principle in the design of the 2025 company calendar of PT JICT as a visual communication medium. A quantitative approach with simple linear regression was used, involving 96 permanent employees of PT JICT as respondents. Data collection was conducted through a four-point Likert scale questionnaire, which was then transformed from an ordinal scale to an interval scale using the Method of Successive Interval (MSI). The results indicate that the application of the Golden Ratio significantly influences the effectiveness of visual communication, particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. This study is based on visual communication theory by Lester (2022) and quantitative methodology by Creswell (2014).
Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel Pratiwi, Irda Mawar; Suwanda, Bayu Suriaatmaja; Mulyawaty, Siska
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6003

Abstract

This study aims to analyze the implementation and effectiveness of the digital marketing strategy based on the Five Pillars of Marketing 5.0 framework to enhance the brand awareness of Hotel Lido Lake Resort by MNC Hotel. Employing a descriptive qualitative method with a case study in Bogor, West Java, the research was conducted during the 2024–2025 period and involved four key informants from the marketing communication division. The main findings indicate that the structured synergy of the Five Pillars of Marketing 5.0 successfully transformed the brand's position from the Brand Recognition stage to the Brand Recall level. This achievement is characterized by the embedding of a strong and specific brand association, the Unique Selling Proposition (USP) “Anti-Traffic Family Holiday Destination,” into the memory of consumers in the Greater Jakarta area (Jabodetabek). Empirically, this effectiveness is confirmed by a 78.7% increase in FIT (Free Independent Travel) bookings from 2024 to 2025. Practically, this study asserts that integrating Marketing 5.0 technology with a human-centric focus is the key to achieving purchase conversion and building a functional brand memory in the digital era.
Co-Authors Abung Supama Wijaya, Abung Supama Afifah, Rifdah Afnan ‘ Agung Prayudha Hidayat Astuti, Vivien Febri Bachtiar, Willy Barokah, Wuliddah Tamsil Damaiyanti, Alfina Ernawati, Erna Fahrurrizal, Fikry Faqihhudin, Muhammad Raka Heryudianto Vibowo Hizelia, Sherli Attira Husyairi, Khoirul Aziz Izzah, Husna Nurul Lim, Angel Ling Marithasari, Harries Metrasakti, Tyvani Dwi Mevia, Nadia Arta Muhammad Habiburrahman, Muhammad Mulyawaty, Siska Mulyono Mulyono Muthmainnah, Fatiya Aulia Nerol, Ivan De Pratiwi, Irda Mawar Ridwan Siskandar Sesar Husen Santosa Tiffany, Anggi