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Suwanda, Bayu Suriaatmaja
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Strategi Kreatif Beauty Influencer @whatspo0pin dalam Pembuatan Konten Video Tiktok Tiffany, Anggi; Suwanda, Bayu Suriaatmaja; Mulyono, Mulyono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11389

Abstract

Penelitian ini membahas strategi kreatif beauty influencer @whatspo0pin dalam memproduksi konten video tiktok. Latar belakang penelitian ini didasarkan pada meningkatnya pengaruh beauty influencer dalam membentuk preferensi konsumen di media sosial, khususnya melalui platform tiktok yang interaktif dan visual. Tujuan dari penelitian ini adalah untuk mengidentifikasi bagaimana proses kreatif konten dirancang dan dieksekusi oleh influencer agar tetap relevan, komunikatif, dan menarik bagi audiens. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus, dengan pengumpulan data melalui observasi lima konten video terpilih serta wawancara dengan Naomi Sonia sebagai influencer dan Elfarino Agus sebagai editor konten. Analisis dalam penelitian ini menggunakan teori proses kreatif yang terdiri dari tahap preparation, incubation, illumination, dan evaluation (Wallas dalam Nadhifah, 2024), serta teori tahapan produksi konten video oleh Wahyuti (2023). Hasil penelitian menunjukkan bahwa strategi kreatif influencer mencakup pengembangan ide berbasis tren dan interaksi audiens, perekaman dengan alat sederhana namun terstruktur, editing kolaboratif, hingga distribusi yang mempertimbangkan prime time dan algoritma. Penelitian ini menegaskan pentingnya pendekatan kreatif yang sistematis dalam membangun engagement dan memperkuat branding melalui konten audiovisual.
Analisis Bibliometrik Trend Penelitian Komunikasi Krisis Public Relations di Indonesia: Bibliometric Analysis of Public Relations Crisis Communication Research in Indonesia Wijaya, Abung Supama; Suwanda, Bayu Suriaatmaja; Willy Bachtiar; Astuti, Vivien Febri
Jurnal Sosial Terapan Vol 1 No 1 (2023): Jurnal Sosial Terapan, Volume 1 No. 1 April 2023
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.1.1.39-45

Abstract

This research aims to analyze the development of research on crisis communication in public relations, classify it based on trends, and identify potential variables for future research. This study uses a literature review method or bibliometric analysis approachThe research started with defining the keywords "crisis communication in public relations" and "articles" using the Publish or Perish application with Google Scholar as the database. Within the range of 2018-2023, 235 relevant research articles were found on the theme and analyzed using VOSViewer. The results of the study show the development trend of public relations crisis communication research which always examines companies that are experiencing a crisis and its resolution, especially during the Covid-19 pandemic. ABSTRAK Tujuan Penelitian ini untuk menganalisis bagaimana perkembangan penelitian tentang komunikasi krisis public relations untuk kemudian diklasifikasikan berdasarkan trendnya serta untuk mengetahui apa saja topik yang dapat menjadi variabel pada penelitian dimasa yang akan datang. Penelitian ini menggunakan metode literature review atau tinjauan pustaka yang menggunakan pendekatan analisis bibliometrik. Penelitian dimulai dari pendefinisian kata kunci “komunikasi krisis public relations” dan “artikel” pada aplikasi Publish or perish dengan google scholar sebagai database. Dalam rentang tahun 2018-2023 ditemukan 235 artikel penelitian yang relevan dengan tema dan dianalisis menggunakan VOSViewers. Hasil penelitian menunjukan perkembangan trend penelitian komunikasi krisis public relations yang selalu mengkaji perusahaan-perusahaan yang sedang mengalami krisis dan penyelesaiannya khususnya pada masa pandemi Covid-19.
Pengaruh Penerapan Golden Ratio Dalam Desain Kalender Terhadap Persepsi Visual, Pemahaman Pesan, dan Sikap Karyawan PT JICT Afifah, Rifdah Afnan ‘; Suwanda, Bayu Suriaatmaja; Fahrurrizal, Fikry
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 1 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i1.3144

Abstract

This research aims to examine the effectiveness of applying the Golden Ratio principle in the design of the 2025 company calendar of PT JICT as a visual communication medium. A quantitative approach with simple linear regression was used, involving 96 permanent employees of PT JICT as respondents. Data collection was conducted through a four-point Likert scale questionnaire, which was then transformed from an ordinal scale to an interval scale using the Method of Successive Interval (MSI). The results indicate that the application of the Golden Ratio significantly influences the effectiveness of visual communication, particularly in visual perception, improving message comprehension, employee attitudes, and reinforcing the company's identity. This study is based on visual communication theory by Lester (2022) and quantitative methodology by Creswell (2014).
Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel Pratiwi, Irda Mawar; Suwanda, Bayu Suriaatmaja; Mulyawaty, Siska
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6003

Abstract

This study aims to analyze the implementation and effectiveness of the digital marketing strategy based on the Five Pillars of Marketing 5.0 framework to enhance the brand awareness of Hotel Lido Lake Resort by MNC Hotel. Employing a descriptive qualitative method with a case study in Bogor, West Java, the research was conducted during the 2024–2025 period and involved four key informants from the marketing communication division. The main findings indicate that the structured synergy of the Five Pillars of Marketing 5.0 successfully transformed the brand's position from the Brand Recognition stage to the Brand Recall level. This achievement is characterized by the embedding of a strong and specific brand association, the Unique Selling Proposition (USP) “Anti-Traffic Family Holiday Destination,” into the memory of consumers in the Greater Jakarta area (Jabodetabek). Empirically, this effectiveness is confirmed by a 78.7% increase in FIT (Free Independent Travel) bookings from 2024 to 2025. Practically, this study asserts that integrating Marketing 5.0 technology with a human-centric focus is the key to achieving purchase conversion and building a functional brand memory in the digital era.
Co-Authors Abung Supama Wijaya, Abung Supama Afifah, Rifdah Afnan ‘ Agung Prayudha Hidayat Astuti, Vivien Febri Bachtiar, Willy Barokah, Wuliddah Tamsil Damaiyanti, Alfina Ernawati, Erna Fahrurrizal, Fikry Faqihhudin, Muhammad Raka Heryudianto Vibowo Hizelia, Sherli Attira Husyairi, Khoirul Aziz Izzah, Husna Nurul Lim, Angel Ling Marithasari, Harries Metrasakti, Tyvani Dwi Mevia, Nadia Arta Muhammad Habiburrahman, Muhammad Mulyawaty, Siska Mulyono Mulyono Muthmainnah, Fatiya Aulia Nerol, Ivan De Pratiwi, Irda Mawar Ridwan Siskandar Sesar Husen Santosa Tiffany, Anggi