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Journal : Jurnal Ilmiah Edunomika (JIE)

PENGARUH KUALITAS PRODUK, GAYA HIDUP SEHAT, DAN ACUAN KELOMPOK TERHADAP KEPUTUSAN PEMBELIAN BUAH DI SUPERINDO CABANG SOLO BARU Aprian Aditama, Rizky Ramadhan; Larasati, Nike
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12263

Abstract

This study aims to determine the extent to which Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) influence Purchasing Decision (Y). This study uses a quantitative approach with sampling using the Non Probability Sampling method. The type of data used in this study is primary data obtained from questionnaires filled out directly by respondents. Secondary data comes from books, journals, research results, practical work reports and related to the author's research object. In this study, the population that will be taken is all consumers of Superindo branch Solo Baru, which is immeasurable. Sample measurement uses the formula proposed by Hair et al., (2010) which is 115 respondents. The analysis tool used is multiple linear regression analysis. Using the SPSS analysis tool, the results of the study show that Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) simultaneously influence Purchasing Decision (Y). Keywords : Product Quality, Healthy Lifestyle, and Group Reference, Purchasing Decision.
HUBUNGAN TOXIC WORKPLACE ENVIRONMENT, OCCUPATIONAL STRESS DAN QUALITY OF WORK LIFE YANG DIMODERASI OLEH ORGANIZATIONAL SUPPORT Larasati, Nike; Suprayitno, Suprayitno; Susanti, Rina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12608

Abstract

Organizations have an important role in managing stress and the quality of work life of their employees, so paying attention to the conditions of the work environment and support from the organization is an important thing to do. However, the facts on the ground show that there are many unpleasant actions in the work environment which eventually lead to a decrease in the quality of work life and the emergence of occupational stress. This study examines the relationship between toxic workplace environment, occupational stress, and quality of work life which is moderated by organizational support. The sample technique used is purposive sampling, with the criteria being that employees working in Indonesia are at least 18 years old with a minimum working period of 1 year. The software used to assist data processing is SMART-PLS with the analysis used is SEM. The results of this study, sampling there is one hypothesis that is supported, namely the Toxic Workplace Environment has a significant positive effect on occupational stress and in this study organizational support cannot moderate the relationship between toxic workplace environment, occupational stress, quality of work life Keywords : toxic workplace environment, occupational stress, quality of work life, organizational support