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All Journal Jurnal Wira Ekonomi Mikroskil Jurnal EMT KITA Jurnal Ilmiah Akuntansi dan Finansial Indonesia Journal Of Management Science (JMAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JURNAL LENTERA AKUNTANSI Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Kewirausahaan Bukit Pengharapan Jurnal Pengabdian Bukit Pengharapan
Tarigan, Purnaya Sari
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Other

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Analisis Keputusan Pembelian Konsumen Frozen Food Berdasarkan Kontribusi Brand Image, Harga dan Promosi (Studi Kasus pada Produk Frozen Food So Good) Ciu, Yelline; Ginting, Mbayak; Tarigan, Purnaya Sari
Jurnal Wira Ekonomi Mikroskil Vol. 14 No. 1 (2024): Volume 14 Nomor 1 Edisi April 2024
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v14i1.1238

Abstract

Penting untuk mengetahui faktor apa yang dipertimbangkan oleh konsumen dalam memutuskan pembelian. Terdapat tiga faktor atau variabel yang diteliti dalam penelitian ini yakni brand image, harga dan promosi yang secara teoritis merupakan variabel yang dipertimbangkan konsumen. Untuk itu dilakukan penelitian dengan teknik pengambilan sampel menggunakan probability sampling dengan pendekatan accidental sampling. Sedangkan jumlah sampel ditentukan rumus lemeshow (p = 50% dan d = 8%) diperoleh sejumlah 150 sampal. Metode analisis data menggunakan analisis regresi linier berganda. Pengumpulan data utama dilakukan dengan kuesioner skala likert. Adapun hasil penelitian yang diperoleh menunjukkan bahwa brand image, harga, dan promosi masing-masing memberikan pengaruh secara positif dan signifikan terhadap keputusan pembelian. Pengaruh bersama atau secara simultan dari ketiga variabel tersebut cukup rendah yaitu 40,40% atau dengan perkataan lain, masih lebih banyak pengaruh faktor lain terhadap keputusan pembelian konsumen untuk membeli produk frozen food So Good.  
Application of digital marketing as strategy marketing MSMEs Suwianto, Suwianto; Tarigan, Purnaya Sari; Pelawi, Pioner; Tulim, Anto
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.474

Abstract

Development Internet technology marking the beginning of the Revolutionary era Industry 4.0. The presence of the Internet provides access information in a way fast and easy become method new for MSMEs in promote the product, because the Internet has change principle base marketing from the traditional world become digital marketing. The objective of this study is to know impact digital marketing against sales, strategy marketing and barriers adoption digital marketing in MSMEs. This study use method qualitative. The study began with a series of qualitative interviews that identified relationships that required further investigation. The interview was conducted by one person who is an MSME actor or owner of AnyaOlshop. This study found that MSMEs that implement digital marketing achieve higher sales. Therefore, MSME players are more satisfied if they sell their products online. The strategy for implementing digital marketing to sell products is to use social media such as Facebook, Instagram, WhatsApp status, live streaming on Facebook. The results also show that although there are benefits to be gained from implementing digital marketing, MSMEs face many obstacles in implementing it. These failures include unstable internet connections, delivery delays, even fraudulent transactions and manipulation of admin numbers. The application of digital marketing influences the increase in MSME marketing and it can be concluded that the application of digital marketing brings related benefits and obstacles.
Peningkatan Omset Penjualan dengan Teknologi Pemasaran Online serta Pelatihan Microlearning Pelaporan Keuangan dan Perpajakan pada Fashion Chabudin Store Pertiwi, Suci; Yolanda, Yola; Tarihoran, Anita; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fashion Chabudin Store as one of the UMKM in Karo Regency, North Sumatra, has great potential to become a unit in increasing sales turnover with online marketing technology and knowledge in microlearning in making financial and tax reports. The purpose and benefits of this activity are so that Fashion Chabudin Store employees know and understand how to increase sales turnover with online marketing technology and improve microlearning training in financial and tax reporting. The community service team conducted a survey that they had never and did not know how to market goods online and had never received training in making correct financial and tax reports, in accordance with applicable standards and regulations. The implementation of the community service will be carried out in May 2025. The activity was carried out by presenting material, direct practice in increasing Sales Turnover with Online Marketing Technology and continued with microlearning training in financial and tax reporting by the community service team. The results of the community service at the Fashion Chabudin Store, the owner and employees of the Fashion Chabudin Store have understood how to increase sales turnover, by using online marketing technology and understand how to make financial and tax reports
Co-Authors Aat Ruchiat Nugraha Chairina Chairina, Chairina Ciu, Yelline Dewi, Dian Kemala Helman Helman, Helman Herlina H Hutagaol, Jarungjung Itanza, Vionita Loman, Devina Mbayak Ginting Nadhira, Ahmad Nurhalimah Sibuea Pertiwi, Suci Pioner Pelawi Ramadhan, Zuhri Reza Hanafi Lubis Riny, Riny Roy, Marloza SIMON MATAKENA Stefhanny, Stefhanny Suwianto, Suwianto SYUSANTIE SYLFIA SAIRDAMA Tarihoran, Anita Teja Rinanda Tulim, Anto William William