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Tarigan, Purnaya Sari
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PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL NESTLE PURE LIFE Yolanda, Yola; Tarigan, Purnaya Sari; Pertiwi, Suci
JURNAL LENTERA AKUNTANSI Vol. 10 No. 1 (2025): JURNAL LENTERA AKUNTANSI, Mei 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i1.1677

Abstract

This research aims to acknowledge and analyze The Influence of Product Quality, Promotion, and Price on Purchasing Decisions for Nestlé Pure Life Mineral Water Products among Accounting Study Program Students at Prima Indonesia University (UNPRI) in Medan. The sampling technique in this research used Accidental Sampling by distributing questionnaires online using Google Forms to 100 samples, which are all consumers of Nestlé Pure Life Mineral Water. The data analysis method used in this research is multiple linear regression analysis. As the result shows, partially Product Quality and Price have no significant effect on Purchasing Decisions, while Promotion has a significant effect on Purchasing Decisions. Simultaneously shows that Product Quality, Promotion, and Price have a significant effect on Purchasing Decisions. The coefficient of determination (Adjusted R Square) value obtained is 53% and the remaining 47% is influenced by other factors not examined in this research
Komunikasi Pemasaran, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Tarigan, Purnaya Sari
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i3.5158

Abstract

-Abstract This study aims to examine the influence of marketing communication, product quality, and price on purchase decisions among millennial Shopee users in Medan. The research targets all millennials who use Shopee within the city. Data were collected through an online questionnaire distributed to 100 qualified respondents who met the age and shopping experience criteria. Multiple linear regression analysis was employed to interpret the data. The results indicate that marketing communication and price exert a positive and significant effect on purchase decisions, while product quality demonstrates a positive but insignificant impact. The Adjusted R Square value of 41.7% suggests that the model explains a substantial portion of the variation in purchase decisions. Collectively, marketing communication, product quality, and price significantly influence purchase decisions among millennial Shopee users in Medan
Pelatihan Entrepreneurship untuk Menumbuhkan Jiwa Berwirausaha pada Siswa/i SMK Negeri 1 Kabanjahe Pertiwi, Suci; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp19-22

Abstract

Entrepreneurship has become one of the main drivers of economic growth and social development in various countries. The ability of individuals to create, develop and manage their own businesses has opened up new opportunities for inclusive economic development. In Indonesia, the entrepreneurship sector is increasingly being considered as a way to reduce unemployment, improve community welfare and encourage innovation. The development of the creative economy cannot be separated from the young generation as a repository of creativity, namely that their creative ideas in entrepreneurship can help the government in its efforts to reduce the unemployment rate in Indonesia [1]. The partner's problem is the lack of knowledge related to entrepreneurship and the low interest in entrepreneurship among students in SMK Negeri 1 Kabanjahe. The solution we offer in this service is to provide knowledge about Entrepreneurship, especially to students who are still in class XI vocational school, with a focus on developing business ideas, business planning and implementation skills. We believe that investing in increasing entrepreneurial understanding and related skills will help create future leaders who are able to innovate, create jobs, and contribute to sustainable economic growth
Analisis Keputusan Pembelian Konsumen Frozen Food Berdasarkan Kontribusi Brand Image, Harga dan Promosi (Studi Kasus pada Produk Frozen Food So Good) Ciu, Yelline; Ginting, Mbayak; Tarigan, Purnaya Sari
Jurnal Wira Ekonomi Mikroskil Vol. 14 No. 1 (2024): Volume 14 Nomor 1 Edisi April 2024
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v14i1.1238

Abstract

Penting untuk mengetahui faktor apa yang dipertimbangkan oleh konsumen dalam memutuskan pembelian. Terdapat tiga faktor atau variabel yang diteliti dalam penelitian ini yakni brand image, harga dan promosi yang secara teoritis merupakan variabel yang dipertimbangkan konsumen. Untuk itu dilakukan penelitian dengan teknik pengambilan sampel menggunakan probability sampling dengan pendekatan accidental sampling. Sedangkan jumlah sampel ditentukan rumus lemeshow (p = 50% dan d = 8%) diperoleh sejumlah 150 sampal. Metode analisis data menggunakan analisis regresi linier berganda. Pengumpulan data utama dilakukan dengan kuesioner skala likert. Adapun hasil penelitian yang diperoleh menunjukkan bahwa brand image, harga, dan promosi masing-masing memberikan pengaruh secara positif dan signifikan terhadap keputusan pembelian. Pengaruh bersama atau secara simultan dari ketiga variabel tersebut cukup rendah yaitu 40,40% atau dengan perkataan lain, masih lebih banyak pengaruh faktor lain terhadap keputusan pembelian konsumen untuk membeli produk frozen food So Good.  
Application of digital marketing as strategy marketing MSMEs Suwianto, Suwianto; Tarigan, Purnaya Sari; Pelawi, Pioner; Tulim, Anto
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.474

Abstract

Development Internet technology marking the beginning of the Revolutionary era Industry 4.0. The presence of the Internet provides access information in a way fast and easy become method new for MSMEs in promote the product, because the Internet has change principle base marketing from the traditional world become digital marketing. The objective of this study is to know impact digital marketing against sales, strategy marketing and barriers adoption digital marketing in MSMEs. This study use method qualitative. The study began with a series of qualitative interviews that identified relationships that required further investigation. The interview was conducted by one person who is an MSME actor or owner of AnyaOlshop. This study found that MSMEs that implement digital marketing achieve higher sales. Therefore, MSME players are more satisfied if they sell their products online. The strategy for implementing digital marketing to sell products is to use social media such as Facebook, Instagram, WhatsApp status, live streaming on Facebook. The results also show that although there are benefits to be gained from implementing digital marketing, MSMEs face many obstacles in implementing it. These failures include unstable internet connections, delivery delays, even fraudulent transactions and manipulation of admin numbers. The application of digital marketing influences the increase in MSME marketing and it can be concluded that the application of digital marketing brings related benefits and obstacles.
The Mediation Role of Job Satisfaction in the Relationship Between Physical And Psychosocial Work Environment on Employee Retention Tulim, Anto; Tarigan, Purnaya Sari; Muda, Iskandar
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1822

Abstract

Human resources are those who provide the strength, expertise, creativity, and enthusiasm to manage an organization's shared assets. This is certainly a significant asset and is crucial for company management. Employees are a vital element in a company because of their significant contribution to achieving targets and business development. To achieve optimal growth, companies need employees with high skills and strong commitment. Retaining quality employees is a crucial factor in achieving organizational goals, especially amidst increasing global competition. This study aims to analyze the influence of the physical and psychological work environment on employee retention, with job satisfaction as a mediating variable. The method used is a Structural Equation Modeling (SEM) approach based on Partial Least Squares (SmartPLS 4.0). The sample consisted of 120 permanent employees at a private university in Medan. Data were collected using a Likert-scale questionnaire. The results showed that the physical and psychological work environment significantly influenced job satisfaction, and job satisfaction mediated the relationship between the work environment and employee retention. Based on the SmartPLS results, it can be concluded that the research model has high validity and reliability, the relationship between variables is significant and strong, with an R² value indicating a feasible and stable model, and job satisfaction acts as a significant mediator, strengthening the influence of the work environment on employee retention. These results emphasize the importance of creating a physically comfortable and psychologically conducive work environment to increase employee loyalty.
Peningkatan Omset Penjualan dengan Teknologi Pemasaran Online serta Pelatihan Microlearning Pelaporan Keuangan dan Perpajakan pada Fashion Chabudin Store Pertiwi, Suci; Yolanda, Yola; Tarihoran, Anita; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fashion Chabudin Store as one of the UMKM in Karo Regency, North Sumatra, has great potential to become a unit in increasing sales turnover with online marketing technology and knowledge in microlearning in making financial and tax reports. The purpose and benefits of this activity are so that Fashion Chabudin Store employees know and understand how to increase sales turnover with online marketing technology and improve microlearning training in financial and tax reporting. The community service team conducted a survey that they had never and did not know how to market goods online and had never received training in making correct financial and tax reports, in accordance with applicable standards and regulations. The implementation of the community service will be carried out in May 2025. The activity was carried out by presenting material, direct practice in increasing Sales Turnover with Online Marketing Technology and continued with microlearning training in financial and tax reporting by the community service team. The results of the community service at the Fashion Chabudin Store, the owner and employees of the Fashion Chabudin Store have understood how to increase sales turnover, by using online marketing technology and understand how to make financial and tax reports
Co-Authors Aat Ruchiat Nugraha Chairina Chairina, Chairina Ciu, Yelline Dewi, Dian Kemala Helman Helman, Helman Herlina H Hutagaol, Jarungjung Iskandar Muda Itanza, Vionita Loman, Devina Mbayak Ginting Nadhira, Ahmad Pertiwi, Suci Pioner Pelawi Ramadhan, Zuhri Reza Hanafi Lubis Riny, Riny Roy, Marloza SAIRDAMA, SYUSANTIE SYLFIA Sibuea, Nurhalimah Simon Matakena, Simon Stefhanny, Stefhanny Suwianto, Suwianto Tarihoran, Anita Teja Rinanda Tulim, Anto William William Yolanda, Yola