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All Journal IJBE (Integrated Journal of Business and Economics) MBIA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Aliwinoto, Christine
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions Aliwinoto, Christine; Hadianto, Bram; Tjiptodjojo, Kartika Imasari
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5252

Abstract

This study aims to test and analyze the effect of price discounts on impulse buying and positive emotions (PE), as well as the influence of PE on impulse buying. Besides, examining and analyzing the PE to mediate the relationship between price discounts and impulse buying becomes another intention. The population comes from Generation Z, born between 1995 and 2009, who purchased goods in the Yogya Department Store in Bandung City. Moreover, a purposive sampling method is utilized to sample them. Fortunately, this study can collect 207 people based on the survey. Therefore, this study uses a covariance-based structural equation model and Sobel test. After statistical testing is complete, this study demonstrates (1) no effect of price discounts on impulsive buying, (2) a positive influence of price discounts on PE, (3) a positive relationship between PE and impulsive purchase, and (4) the mediating effect of PE on the association between price discounts and impulse buying. Additionally, the R-square in the positive emotion and impulsive models is 0.801 and 0.148, respectively. As an implication, this study suggests that department stores apply price discounts on goods to elevate positive feelings with the help of salespersons providing excellent services, creating impulsive purchases after employees receive salaries.
Profile and The Awareness and Ease of Use towards Adoption Motivation of Cryptocurrency Ownership in Indonesia Abednego, Felicia; Kuswoyo, Chandra; Lu, Cen; Aliwinoto, Christine
MBIA Vol. 23 No. 3 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/4btn8f23

Abstract

Cryptocurrency is a digital asset accessible to the public and utilized for legal and illegal activities. While it serves as a medium of exchange and is recognized as a legal payment method in some countries, it has yet to attain such status in Indonesia. Nevertheless, by mid-2021, the number of Cryptocurrency investors in Indonesia had reached 6.5 million, with transaction values totaling 370.4 trillion rupiahs—surpassing the 5.37 million capital market investors recorded simultaneously. This study explores the profiles of Cryptocurrency investors. It also uses purposive sampling and multiple regression analysis to examine how awareness and perceived ease of use influence their motivation to adopt cryptocurrency. The findings reveal that awareness and ease of use significantly affect adoption motivation. These insights contribute to a better understanding of consumer behavior in the context of Cryptocurrency adoption.   Keywords: Crypto Currency, Profile, Awareness, Ownership Motivations   Abstrak Cryptocurrency adalah aset digital yang dapat diakses oleh publik dan digunakan untuk kegiatan baik secara legal dan ilegal. Meskipun berfungsi sebagai alat tukar dan diakui sebagai metode pembayaran legal di beberapa negara, masih banyak negara yang belum mengadopsi Cryptocurrency sebagai metode pembayaran ilegal salah satunya adalah Indonesia. Meski demikian, pada pertengahan 2021, jumlah investor mata uang kripto di Indonesia telah mencapai 6,5 juta, dengan nilai transaksi sebesar 370,4 triliun rupiah melampaui 5,37 juta investor pasar modal yang tercatat secara serentak. Studi ini dilakukan untuk mengeksplorasi profil investor cryptocurrency. Ini juga menggunakan purposive sampling dan analisis regresi berganda untuk memeriksa bagaimana kesadaran dan kemudahan penggunaan yang dirasakan memengaruhi motivasi mereka untuk mengadopsi cryptocurrency. Temuan ini mengungkapkan bahwa kesadaran dan kemudahan penggunaan secara signifikan mempengaruhi motivasi adopsi. Wawasan ini berkontribusi pada pemahaman yang lebih baik tentang perilaku konsumen dalam konteks adopsi mata uang kripto.Kata kunci: Cryptocurrency, Profil, Kesadaran, Motivasi Kepemilikan
Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention Suwarno, Henky Lisan; Malinda, Maya; Margaretha, Yolla; Aliwinoto, Christine
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.743

Abstract

The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.
Co-Authors Bram Hadianto Cen Lu Chandra Kuswoyo Felicia Abednego Henky Lisan Suwarno Kartika Imasari Tjiptodjojo Maya Malinda Yolla Margaretha