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All Journal Jurnal Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bina Bangsa Ekonomika International Journal of Social Science, Education, Communication and Economics CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE JEMABITEK JEPENDIMAS Journal of Economics, Management, Accounting, Business, Educational, Technology, and Social Science
Stafrezar, Burhan
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DEVELOPMENT OF A MARKETING SYSTEM OF PROCESSED SWEET PATIO PRODUCTS IN HARUM WANGI MSMEs IN BANYUSARI VILLAGE Stafrezar, Burhan
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 3 No. 1 (2023): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v3i1.811

Abstract

UMKM Harum Wangi processes sweet potatoes into various products, including sweet potato brownies and sweet potato cysts. The limited promotion of these products has hindered their widespread recognition among the public, potentially leading to reduced income. This research employs a descriptive method to address this issue. The study involves direct field action and comprises four stages: 1) Observation, 2) Data analysis, 3) Planning, and 4) Implementation. The findings of the marketing research reveal that UMKM Harum Wangi heavily relies on word-of-mouth promotion. To enhance marketing efforts, it is recommended that the business establish a presence on Facebook and Instagram. Leveraging these social media platforms not only offers cost-effective promotional avenues but also extends customer outreach, potentially spanning across Indonesia. Furthermore, for systematic product distribution, establishing sales accounts on e-commerce platforms such as Shopee and Tokopedia is advised. Additionally, creating visually appealing promotional materials like banners and posters can contribute to better brand awareness and public recognition of these MSME products.
Pembangunan Desa Berkelanjutan Melalui Partisipasi Masyarakat: Studi Kasus Pengabdian di Desa Catak Gayam Wahib, Moh.; Stafrezar, Burhan; Susanto, Ari
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 4 (2024): OKTOBER
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i4.33

Abstract

This article discusses sustainable village development efforts through a community participation approach in Catak Gayam Village. This service project is designed to improve the welfare of village communities by actively involving them in every stage of development, from identifying needs to project implementation. Through observation, survey and training methods, the Catak Gayam Village community is empowered to play an active role in decision making and managing local resources. The results of this project show a significant increase in the quality of village infrastructure as well as community capacity to manage development sustainably. Community participation proved to be a key factor in the success of this project, creating a strong sense of ownership and responsibility for development outcomes. These findings provide an important contribution to village development models that can be applied in other regions with similar conditions.
Kolaborasi Pemuda dalam Meningkatkan Kesadaran Lingkungan melalui Gerakan Penghijauan di Desa Mangunharjo Suprihandari, Miya Dewi; Lestari, Sri; Emmywati, Emmywati; Susanto, Ari; Stafrezar, Burhan; Hayati, Cucu; Sanggarwati, Diah Ayu
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.41

Abstract

Environmental awareness is one of the main challenges in creating a sustainable society. In Mangunharjo Village, low awareness of the importance of environmental conservation prompted a greening movement based on youth collaboration. This program aims to increase participation and environmental awareness through education, greening actions, and sustainable plant management. The methods used include environmental awareness training, joint tree planting, and assistance in plant maintenance. The results of the program showed an increase in youth understanding of environmental issues and increased active participation in greening activities. In addition, a synergy was created between the youth and the community in maintaining and caring for the village environment. This program has a positive impact by creating a greener environment and strengthening environmental awareness among the youth of Mangunharjo Village.
PENGARUH STORE ATMOSPHERE DAN LOKASI TERHADAP MINAT BELI KONSUMEN DI MINIMARKET PUCUK IBUN Stafrezar, Burhan
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.735

Abstract

The purpose of the irnir circulation is to know and explain how the atmospheric storer affects the atmosphere of the store and the location of the mirnat berrir consumer in the mirnirmarkert Pucuk Irbun. The population of irnir is the consumption mirnirmarkert Pucuk Irbun. For example, the number of people who have been recruited is as many as 100 people, using random random cases. The data on the irnir narrative was processed using SPSS verrsir 26. Hasirl pernerlirtiran proves that the parsiral bairk storer atmospherrer as well as the location of the perirr influence of the posirtirf and sirgnirfirkan are facing the mirnat berlir consumern in the mirnirmarkert of Pucuk Irbun. Serlairn irtu storer atmospheric pherrer and location of sircara sirhaltan with a positive influence and sirgnirfirkan facing mirnat berlir consumern in mirnirmarkert Pucuk Irbun. The influence of the atmospheric storer and the location facing the mirnat berlir consumer in the mirnirmarkert of Pucuk Irbun is 31.3%
"Pengaruh Kepemimpinan Transformasional dan Kecerdasan Emosional terhadap Kinerja Karyawan Generasi Z" Stafrezar, Burhan
Jurnal Ekonomi Manajemen Akuntansi Bisnis dan Teknologi Informatika Vol. 1 No. 4 (2025): Maret 2025
Publisher : PT. Putra Jawa Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generasi Z, sebagai kelompok karyawan baru yang tumbuh dalam era digital, memiliki karakteristik unik yang menuntut pendekatan kepemimpinan dan pengelolaan emosi yang berbeda. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kecerdasan emosional terhadap kinerja karyawan generasi Z. Menggunakan metode kuantitatif dengan pendekatan survei, data dikumpulkan dari sejumlah responden yang mewakili karyawan generasi Z di berbagai sektor industri. Hasil analisis menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap kinerja, terutama melalui dimensi inspirasi dan motivasi. Sementara itu, kecerdasan emosional berperan penting dalam meningkatkan adaptabilitas, kerja sama tim, dan produktivitas individu. Temuan ini menegaskan pentingnya pemimpin untuk mengembangkan gaya kepemimpinan yang inspiratif serta mendorong peningkatan kecerdasan emosional di lingkungan kerja guna mengoptimalkan potensi karyawan generasi Z.
Sosialisasi Pemanfaatan Platform Digital untuk UMKM: Strategi Pemasaran Online bagi Pelaku Usaha Mikro di Desa Digital Wahib, Moh; Susanto, Ari; Stafrezar, Burhan
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 2 (2025): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i2.44

Abstract

Kegiatan sosialisasi ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan platform digital sebagai sarana pemasaran produk secara online. Dengan maraknya perkembangan teknologi dan transformasi menuju desa digital, pelaku usaha diharapkan mampu beradaptasi dengan strategi pemasaran modern guna meningkatkan daya saing dan jangkauan pasar. Metode pelaksanaan meliputi penyuluhan, pelatihan praktis, dan pendampingan dalam penggunaan berbagai platform digital seperti media sosial, marketplace, dan aplikasi bisnis. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku usaha terhadap pentingnya digitalisasi serta kemampuan awal dalam mengelola akun bisnis secara daring. Program ini diharapkan menjadi langkah awal dalam mendorong transformasi digital UMKM di wilayah pedesaan secara berkelanjutan.
The Influence of Hedonic Shopping Motivation and Perceived Ease of Use on Impulse Buying in Generation Z Shopee Users in Pondok Melati District Stafrezar, Burhan
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 2 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i2.316

Abstract

The rapid development of Shopee means that businesspeople must be careful in determining the right strategy to attract the attention of consumers, especially Gen Z. Therefore, sellers on the Shopee application need to know the factors that influence impulse buying, two of which are hedonic shopping motivation and perceived ease. of use. The data used in this research is primary data obtained from a sample of 100 generation Z SPaylaters in Pondok Melati sub-district. The analysis used in this research uses multiple linear regression analysis with the SPSS version 25 program. The results of this research show that partially hedonic shopping motivation has a positive and significant effect on impulse buying among Generation Z Shopee users in Pondok Melati District. Partially perceived ease of use has no effect on impulse buying among Generation Z Shopee users in Pondok Melati District. The independent variables hedonic shopping motivation (X1) and perceived ease of use (X2), together have a positive and significant effect on impulse buying (Y) in Generation Z Shopee users in Pondok Melati District.
THE INFLUENCE OF WORK EXPERIENCE, WORK MOTIVATION AND WORK CONFLICT ON EMPLOYEE PRODUCTIVITY IN FOOD COMPANIES Stafrezar, Burhan
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i1.3732

Abstract

This study aims to examine the effect of work experience, work motivation and work conflict on employee productivity. The population in this study were employees of the LKS 'A' cake food company in Surabaya with a saturated sampling of 34 employees. Data analysis used the SPSS for Windows version 21 program, with instrument testing, namely validity and reliability tests, classic assumption tests, and hypothesis testing, both partial and simultaneous tests. The results of this study indicate that work experience, work motivation and work conflict have a significant effect both individually and simultaneously on employee work productivity. Work experience is the variable with the most dominant influence. From these findings, organizations and managers are expected to focus on developing skills for their workers in various ways that can improve skills. This includes recognizing employee contributions, communicating company progress and achievements to workers, empowering workers and the knowledge and skills required for optimal performance. Improving all of these factors can improve employee skills and motivation and reduce conflict within the organization leading to increased productivity. This research enriches information/theory regarding the relationship between work experience, work motivation and work conflict on employee productivity.
Manufacturing Industry Business Marketing Strategy at PT Segawan Solo Stafrezar, Burhan
Journal of Economics, Management, Accounting, Business, Educational, Technology, and Social Science Vol. 1 No. 1 (2024): NOVEMBER 2024
Publisher : PT. Putra Jawa Mulya ( Putra Jawa Publisher )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the marketing strategy implemented by PT Segawan Solo, a company operating in the manufacturing industry. The main focus of this research is to understand how the marketing strategy implemented can influence company performance, especially in the face of increasingly tight market competition. This research uses a qualitative approach with a case study method, which involves in-depth interviews with marketing management, direct observation of marketing activities, and analysis of secondary data from company reports. The research results show that PT Segawan Solo implements an integrated marketing strategy, including digital marketing via social media, improving product quality, price adjustments, and expanding the distribution network. Product innovation and adaptation to market trends are the main drivers for the success of this marketing strategy. The conclusions of this research indicate that adaptive and data-based marketing strategies can help PT Segawan Solo increase its market share and competitiveness in the manufacturing industry.
SUSTAINABILITY-ORIENTED ENTREPRENEURSHIP: STRATEGI MEMBANGUN EKONOMI HIJAU BERBASIS KOMUNITAS LOKAL Wahib, Moh; Stafrezar, Burhan; Sadiqin, Amin
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4498

Abstract

Sustainability-oriented entrepreneurship (SOE) has emerged as a crucial catalyst in the transition toward a green economy, particularly at the local community level where participation and indigenous knowledge can be mobilized to generate contextual and inclusive solutions (Patzelt & Shepherd, 2011). This qualitative study aims to analyze the key strategies employed by sustainability-oriented entrepreneurs in developing community-based green economy models in Indonesia. A multi-case study design was applied to 6 entrepreneurial initiatives in the sectors of agro-ecotourism, renewable energy, and waste management. Data were collected through in-depth interviews, participant observation, and document analysis.The findings identify three core strategies: (1) strengthening social capital and collaborative governance to enable risk-sharing and access to collective resources; (2) local resource-based value innovation, transforming raw materials and traditional knowledge into high value-added products and services while minimizing ecological footprints; and (3) consumer education and empowerment, fostering environmentally conscious markets and reinforcing social legitimacy (York & Venkataraman, 2010). Key challenges include limited access to green financing, fragmented policy support, and overreliance on charismatic leadership.The novelty of this study lies in integrating sustainability-oriented entrepreneurial strategy analysis with a community-based green economy perspective in the context of a developing country, an area that remains underexplored in existing literature.The study concludes that community-based SOE has strong potential to become the backbone of a resilient green economy. It recommends the development of an integrated support ecosystem—including dedicated green financing schemes, green business incubation, and policy incentives for multi-stakeholder collaboration—to enhance replication and scalability.
Co-Authors Amin Sadiqin ARI SUSANTO Diah Ayu Sanggarwati Emmywati Hayati, Cucu Miya Dewi Suprihandari Pramanto, Aldhiansyah Egy Prasetyo, Rusdi Muklis Sri Lestari Wahib, Moh