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Pelatihan digital marketing dan pengelolaan keuangan UMKM Kelurahan Genjahan, Ponjong, Gunungkidul Achmadi, Caesar Rosyad; Makarim, Muhammad Harfiansyah; Saputri, Agatha; Nugraha, R. Andro Zylio; Nurrahman, Arief
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 9, No 1 (2026): February
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v9i1.3078

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Kelurahan Genjahan, Kecamatan Ponjong, Gunungkidul, dalam hal pemasaran digital dan pengelolaan keuangan sederhana. Metode yang digunakan adalah Participatory Learning and Action (PLA) dengan tahapan perencanaan, implementasi, dan evaluasi. Kegiatan dimulai dari observasi lapangan untuk mengidentifikasi permasalahan mitra, dilanjutkan dengan pelatihan yang mencakup strategi digital marketing berbasis media sosial serta pencatatan keuangan manual dan digital menggunakan Microsoft Excel. Evaluasi menunjukkan bahwa peserta mengalami peningkatan pengetahuan dan keterampilan dalam kedua aspek tersebut, dengan mayoritas menyatakan sangat setuju bahwa pelatihan bermanfaat dan mudah dipahami. Hasil ini menunjukkan bahwa pendekatan partisipatif efektif dalam meningkatkan literasi digital dan finansial UMKM di wilayah tersebut. Kegiatan ini diharapkan menjadi model intervensi berkelanjutan dalam mendorong keberlanjutan dan daya saing UMKM lokal.
From Environmental Destruction To Sustainability: A Systematic Review Of Green Human Resource Development In Manufacturing Companies Hafidz, Sholeh; Makarim, Muhammad Harfiansyah
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.91162

Abstract

Environmental degradation caused by manufacturing activities has become a major global concern, driving the need for sustainable transformation within the industrial sector. This study aims to systematically review the role of Green Human Resource Development (GHRD) in facilitating the transition from environmental destruction to sustainability in manufacturing companies. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this research analyzed 1,670 Scopus-indexed articles published between 2020 and 2025, of which 15 met the inclusion criteria. The findings reveal that GHRD acts as a strategic mechanism that connects environmental management policies with employee behavior and organizational performance. Through green recruitment, training, and performance appraisal, GHRD develops employees’ environmental competencies, strengthens green leadership, and fosters sustainability-oriented organizational cultures. The synthesis of previous studies demonstrates that GHRD enhances sustainable performance by promoting innovation, energy efficiency, waste reduction, and green technological adoption. Furthermore, the transformation from environmental degradation to sustainability is primarily driven by human capacity building and eco-conscious organizational culture rather than by technology alone. This review concludes that integrating GHRD into manufacturing management systems is essential to achieving a balanced alignment between economic growth, social responsibility, and environmental preservation, positioning human resources as the key catalyst for sustainable industrial transformation.
From Environmental Destruction To Sustainability: A Systematic Review Of Green Human Resource Development In Manufacturing Companies Hafidz, Sholeh; Makarim, Muhammad Harfiansyah
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.91162

Abstract

Environmental degradation caused by manufacturing activities has become a major global concern, driving the need for sustainable transformation within the industrial sector. This study aims to systematically review the role of Green Human Resource Development (GHRD) in facilitating the transition from environmental destruction to sustainability in manufacturing companies. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this research analyzed 1,670 Scopus-indexed articles published between 2020 and 2025, of which 15 met the inclusion criteria. The findings reveal that GHRD acts as a strategic mechanism that connects environmental management policies with employee behavior and organizational performance. Through green recruitment, training, and performance appraisal, GHRD develops employees’ environmental competencies, strengthens green leadership, and fosters sustainability-oriented organizational cultures. The synthesis of previous studies demonstrates that GHRD enhances sustainable performance by promoting innovation, energy efficiency, waste reduction, and green technological adoption. Furthermore, the transformation from environmental degradation to sustainability is primarily driven by human capacity building and eco-conscious organizational culture rather than by technology alone. This review concludes that integrating GHRD into manufacturing management systems is essential to achieving a balanced alignment between economic growth, social responsibility, and environmental preservation, positioning human resources as the key catalyst for sustainable industrial transformation.