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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management

Bambang Suwarsono

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Author-ID : 7292174

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Keragaman Menu, Kualitas Pelayanan Kualitas Produk, Dan Harga Terhadap Kepuasan Konsumen Pada Rumah Makan Bebek H. Slamet Kota Kediri Ake Akbar Mahe; Bambang Suwarsono; Umi Nadhiro
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

This study aims to determine the effect of menu diversity, service quality, product quality, and price on consumer satisfaction. The research method used is a quantitative method with a descriptive approach. Data collection in this study was carried out by distributing questionnaires to consumers at Bebek H. Slamet Restaurant in Kediri City and calculated using the SPSS Version 25 application. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, and multiple linear regression testing. In the Validity Test it is known that all question items (X1, X2, X3, X4, and Y) have a total correlation of 0.185 > 0.05, so that each variable is declared valid. Then in the Reliability Test it is known that the Cronbach Alpha value results are > 0.60 so that the indicators for each question are declared reliable. In the t test it is known that all items have positive values and <0.05 so that all items (Menu Diversity, Service Quality, Product Quality, and Price) have an effect on Consumer Satisfaction. Then in the F Test it is known that the value of Sig. for all items together it is 0.002 < 0.05 and the Fcount value is 5.635 > 2.02, it can be concluded that the variables of Menu Diversity, Service Quality, Product Quality, and Price have a simultaneous effect on Consumer Satisfaction.

PENGARUH KUALITAS PRODUK, BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA USAHA SABLON SP SPORTWEAR KOTA TULUNGAGUNG Fadhil Alfito; Bambang Suwarsono; Brahma Wahyu Kurniawan
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i6.12319

This research aims to test and explain the influence of product quality, brand awareness to brand loyalty through purchasing decisions as an interverning variable in the Sablon Sp Sportwear in Tulungagung City. This research uses quantitative methods and the population studied is consumers who have screen printed or purchased t-shirts more than once at SP Sportwear Tulungagung, totaling 122 people from January to February 2024. The number of samples taken was 93 respondents, and the sampling method used non probability sampling with technique purposive sampling. Data collected through questionnaires, while analysis techniques use validity tests, realism tests, R tests Square, and test the hypothesis. The research results show that (1) there is a positive but not significant influence between Product Quality and Brand Loyalty with a t statistics value of 1.600 which is smaller than the t value of 1.97, and a P-Values = 0.113 which is greater than α = 0.05, (2) there is a positive and significant influence between Brand Awareness to Brand Loyalty with a t statistics value of 0.640 which is smaller than the t value of 1.97, and a P-Values value = 0.000 which is smaller than α = 0.05, (3) there is a positive and significant influence between Purchasing Decisions on Brand Loyalty with a t statistics value of 31.851 which is greater than the t value of 1.97, and a P-Values value = 0.000 which is smaller than α = 0.05, (4) there is a positive but not significant influence between Product Quality on Purchasing Decisions with a t statistics value of 2.208 which is greater than the t value of 1.97, and a P-Values value = 0.113 which is greater than α = 0.05, (5) there is a positive and significant influence between Brand Awareness on Purchasing Decisions with a t statistics value of 31.851 which is greater than the t value of 1.97, and a P-Values value = 0.000 which is smaller than α = 0.05, (6) there is a significant influence on Purchasing Decisions which is able to mediate Product Quality on Brand Loyalty with a t statistics value of 2.223 which is greater than the t value of 1.97, and a P-Values value = 0.028 which is smaller than α = 0.05, (7) there is a significant influence on purchasing decisions that is able to mediate Brand Awareness to Brand Loyalty with a t statistics value of 5.124 which is greater than the t value of 1.97, and a P-Values value = 0.000 which is smaller than α = 0.05.

Pengaruh Lokasi, Potongan Harga Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada PT. SS Jaya Group Kota Kediri Ella Fitriawati; Bambang Suwarsono; Brahma Wahyu Kurniawan
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.147

This research discusses location, price discounts and product quality on customer loyalty at PT. SS Jaya Group Kediri City, this research aims to determine the results of the influence of location, price discounts and product quality on customer loyalty at PT SS Jaya Group Kediri City. The method in this research is the Quantitative Method. Data collection techniques use primary data and secondary data. Sampling in this study used purposive sampling technique with a sample size of 88 people. Data processing uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination, F test, t test. There is a partial influence between Location on Customer Loyalty where the t test results obtained a significant value of 0.011<0.05. There is a partial influence between price discounts on customer loyalty where the t test results obtained a significant value of 0.000 < 0.05. There is a partial influence between Product Quality and Customer Loyalty where the t test results obtained a significant value of 0.007 < 0.05. There is a simultaneous influence of Location, Price Discounts and Product Quality on Customer Loyalty where the F test results obtained a significant value of 0.000<0.005.

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN CV ALFA MEDIA PERKASA (PLEMAHAN KEDIRI) Mohandhika Aulia Parawangsa; Bambang Suwarsono; Angga Permana Maha Putra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 4 (2022): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Penulisan ini bertujuan untuk membuktikan hipotesis peneliti : terdapat pengaruh secara parsial Kompensasi (X1), Kepuasan Kerja (X2), terhadap kinerja karyawan (Y). Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Data penelitian ini diperoleh dengan metode wawancara, observasi, studi kepustakaan, dan kuesioner. Pengembilan sampel dalam penelitian ini menggunakan teknik sampling jenuh yaitu seluruh karyawan Perusahaan CV. Alfa Media Perkasa sebanyak 30orang. Hasil penelitian menggunakan bantuan proposal program SPSS versi 25, menunjukkan bahwa : (1) kompensasi secara parsial berpengaruh tapi tidak signifikan terhadap kinerja karyawan dengan nilai thitung -1,423 dan nilai Sig. 0,165 > 0,05. (2) dan kepuasan kerja secara parsial berpengaruh terhadap kinerja karyawan dengan nilai thitung 3,932 dan nilai Sig.0,000 < 0,05 (3) kompensasi, dan kepuasan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan nilai Fhitung 11,043 dan nilai Sig. 0,003 < 0,05. Dari hasil uji analisis regresi linear berganda maka menghasilkan rumus persamaan Y = 11,043 + -1,423 X1 + (3,932X2) + e.

Strategi Pengembangan Produk Tempe Berbasis Lokal pada UMKM di Desa Tanjung Tani Kecamatan Prambon Kabupaten Kediri Mohammad Febrianto; Bambang Suwarsono; Brahma Wahyu K
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1014

This study aims to analyze the development strategy of local-based tempeh products in MSMEs in Tanjung Tani Village, Prambon District, Nganjuk Regency. The focus of the research includes analyzing the internal and external conditions of the business and formulating strategies through the SWOT approach. The results showed that tempeh MSMEs have strengths in product quality and competitive prices, but face weaknesses in bookkeeping, digital marketing, and limited capital. Based on the Grand Strategy Matrix, MSMEs are in quadrant II, which indicates that development strategies need to be directed towards internal efficiency and adaptation to external challenges. Recommended strategies include utilizing local soybeans, improving HR skills, business legality, and product and packaging innovation. The analysis technique used in this research is descriptive qualitative analysis with the support of SWOT method, IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and Grand Strategy Matrix. Data were obtained through field observations, direct interviews with business actors, and distributing questionnaires to selected respondents. The IFAS and EFAS matrices were used to identify strengths, weaknesses, opportunities, and threats, which were then mapped in the Grand Strategy Matrix to determine the most appropriate development strategy direction for tempeh MSMEs in the study area.

Efek Work Life Balance terhadap Kinerja Karyawan di Moderasi oleh Keputusan Kerja PT Unirama Duta Niaga Elga Bayu Santoso; Bambang Suwarsono; Brahma Wahyu Kurniawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1053

The company must be able to make the right policies so that the company can maintain its survival, so that the company can compete with competing companies and gain the trust of consumers. One of the important factors in achieving goals is HR (Human Resources) which has a very important role in determining the success of a company. This research aims to analyze the effect of work-life balance on job satisfaction and employee performance. This type of research uses quantitative research with a questionnaire instrument. The results of descriptive analysis show that all indicators of work-life balance, job satisfaction, and employee performance are in the “Good Enough” category, indicating that respondents' perceptions of work-life balance, job satisfaction, and employee performance still need to be improved. Validity and reliability tests show that the instruments used are valid and reliable. The results of structural model testing show that work-life balance has a significant and strong effect on employee performance (O=0.822; p<0.001) and job satisfaction (O=0.677; p<0.001), while job satisfaction also affects performance (O=0.367; p=0.006). In addition to the direct effect, there is also a significant indirect effect of work-life balance on performance through job satisfaction (O=0.249; p=0.011). Work-life balance improves employee performance, both directly and through increased job satisfaction, so companies are advised to create policies that support work-life balance in order to create a productive and sustainable work environment.

Co-Authors Ahmad Jauhari Ake Akbar Mahe Alya Wardhani Putri Angga Permana Angga Permana Maha Putra Brahma Wahyu K Brahma Wahyu K. Brahma Wahyu Kurniawan Dhimas Rakha Adhitiya Pambudi Elga Bayu Santoso Ella Fitriawati Elvina Poppy Sagita Fadhil Alfito Karina Kusuma Ardana Lia Prasetiasilvianan Damyanti Mawar Ratih K Mawar Ratih Kusumawardani Mella Vebianti Mohammad Febrianto Mohandhika Aulia Parawangsa Nuraidya Fajariah Rika Amelia Malindawati Risma Susilowati Rivan Aji Setiawan Umi Nadhiro Umi Nadhiroh Vinna Amalia

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