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Journal : JOURNAL OF HEALTH MANAGEMENT RESEARCH

Pengaruh Persepsi Bauran Pemasaran Terhadap Loyalitas Pasien Poliklinik (Non-JKN) Di Rumah Sakit Adi Husada Kapasari Kamalin, Fajriatul; Mamesah, Marline Merke; Wijaya, Hermanto; Setiawan, Liman
Journal of Health Management Research Vol 3 No 2 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i2.565

Abstract

Background: Based on observations at Adi Husada Kapasari Hospital, it was recorded that there was a decrease in the number of patient visits during the first quarter of 2024. Aims: The objective of this research was to determine the influence of perceptions about the marketing mix on the loyalty of outpatients (Non-JKN) at Adi Husada Kapasari Hospital, Surabaya. Methods: This research uses quantitative methods with a cross-sectional research design. A sample of 30 respondents. Results: The research results indicate that perceptions of the product (P-value 0.019), promotion (P-value 0.028), process (P-value 0.000), and physical evidence (P-value 0.015) have an influence on patient loyalty. However, perceptions of place (P-value 0.059), price (P-value 0.147), and people (P-value 0.147) do not show a significant influence on patient loyalty. Conclusion: Based on perceptions of the 7P marketing mix, there are differences in the level of significance of the influence of various elements on patient loyalty. Product, process, promotion, and physical evidence are found to have a very significant impact on patient loyalty, while place, price, and people do not always show a significant direct influence on patient loyalty behavior.
Pengaruh Persepsi Edukasi Kesehatan Terhadap Motivasi Perubahan Perilaku Pasien Rumah Sakit Tipe B Surabaya Radjak, Nur Afni Rafidah; Mamesah, Marline Merke; Putri, Linta Meyla
Journal of Health Management Research Vol 4 No 1 (2025): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v4i1.563

Abstract

Background: As an effort by the hospital to carry out promotive, preventive, rehabilitative and palliative efforts to empower patients, Hospital Health Promotion (PKRS) is needed. To achieve this success, media is needed for communication. One of the communication media is Instagram social media. Adi Husada Undaan Wetan Hospital has an Instagram with 20 thousand followers in July 2024 and 1,253 content uploads containing health information and education. Aims: This study aims to determine the effect of Hospital Health Promotion (PKRS) on Motivation for Changing Customer Behavior at the Dental Polyclinic of Adi Husada Hospital, Undaan Wetan, Surabaya. Methods: This study uses data collection techniques through questionnaires with a cross-sectional design, a sample of 73 people. Results: The majority of respondents were aged 18-25 years (36%) and 31-45 years (41%), with the majority of education being college (60%), the majority of occupations being private employees (56%), the majority of incomes > Rp4,525,479 (30%) and the social media used to view health education information Instagram (93%). There is a significant influence between perception and motivation with a sig value of 0.00 <0.05 and has a positive influence (55.9%). Conclusion: In this study, there was a significant influence between respondents' perceptions when viewing social media on the motivation to change customer behavior at Adi Husada Undaan Wetan Hospital, Surabaya.
Strategi Humas Dalam Meningkatkan Kualitas Pelayanan di RS Adi Husada Undaan Wetan Surabaya Rahmi, Disty Auliya; Mamesah, Marline Merke; Haniwijaya, Silvia
Journal of Health Management Research Vol 4 No 1 (2025): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v4i1.566

Abstract

Background: This research is motivated by the role of Public Relations in hospitals which is considered very important nowadays. This is driven by the public's tendency to use the internet more often to search for information about hospitals. Aims: This research aims to identify what strategies are carried out by Public Relations to improve the quality of service at Adi Husada Undaan Wetan Hospital Surabaya. Methods: This type of research uses a qualitative descriptive type. The data sources obtained by researchers used observation, interviews and documentation methods. Results: The results of the research show that the Public Relations strategy of the Adi Husada Undaan Wetan Surabaya Hospital is in accordance with the theory presented by the researcher, which includes strategies for publicity, persuasion, argumentation and image formation. This is done in several ways, such as providing attention and responding to customer complaints or complaints, frequently holding social service activities, optimally utilizing technology and social media to interact and communicate with external and internal parties. Adi Husada Hospital Undaan Wetan Surabaya has made efforts to improve the overall quality of its services, both in terms of reliability, guarantee, physical appearance, empathy and responsiveness. This has been proven to provide satisfaction for patients/customers. Conclusion: The performance of a publicist in improving the quality of service at Adi Husada Undaan Wetan Hospital is greatly influenced by various supporting and inhibiting factors. Apart from that, good cooperation with mass media and legal consultants is also the key to success. By understanding these factors in depth, Public Relations can design effective strategies to achieve its goals.
Pengaruh Budaya Kerja Terhadap Kinerja Pegawai di Puskesmas Krembangan Selatan Yusriyah, Yusriyah; Mamesah, Marline Merke; Tjokro, Silvia Haniwijaya; Rukmini, Rukmini
Journal of Health Management Research Vol 3 No 2 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i2.567

Abstract

Background: Work culture is a series of attitudes and behaviors that are part of person’s lifestyle at work. This research was motivated by the existence of obstacles indicating that the work culture implemented by employees does not fully align with the rules and regulations in work enviroment, particularly related to the issue of employee absenteeism. One factor contributing to the work culture is the low awareness among employee about the importance of time discipline. Aims: The research aims to identify the influence of work culture on employee performance at KrembanganSelatan Community Health Center in Surabaya City. Methods: This was a quantitative method with a cross-sectional design. The sample consistend of 33 respondents out of population of 73 employees at KrembanganSelatan Community Health Center. The independent variable was work culture, and dependent variable was employee performance. Data was collected through a questionnaire, and analyzed using linear regression. Results: The research findings indicate that the significance value (Sig.) is 0,000 < 0,05, leading to the rejection of H0 and acceptance of Ha. The work culture was assessed as “Good” in 79% and “Fair” in 21%of cases. The employee performance was assessed as “Good” in 58% and “Fair” in 42% of cases. A good work culture determines employee performance, which will influence the achievement of organizational goals and the quality of sevices provided. Conclusion: Work culture has a significant effect on the performance of employees at KrembanganSelatan Community Health Center. That mean the better the work culture, the better the employee performance.
Hubungan Public Relation Skill Dan Kompetensi Petugas Pendaftaran Pasien Dalam Penanganan Complain di Rumah Sakit X Nisa, Syayidatun; Mamesah, Marline Merke; Wijaya, Hermanto; Kurniawan, Afif; Putri, Linta Meyla
Journal of Health Management Research Vol 3 No 1 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i1.469

Abstract

Background: The health service has a public relations division which can be considered important in carrying out its duties. One of the tasks of public relations itself is to handle patient komplaints. Aims: know the relationship between public relations skills and the competency of patient registration officers in handling komplaints. Methods: This research uses a quantitative descriptive method with an approach of distributing questionnaires to officers with 6 respondents. Results: the results obtained on the independent and dependent variables, namely the relationship between competence and patient handling in the moderate category, officer communication with komplaint handling in the low category and job description with komplaint handling in the moderate category. Conclusion: The conclusions obtained are the competence of officers in handling related komplaints, the communication of officers in handling related komplaints and the job description of officers in handling related komplaints.
Pengaruh Kinerja Karyawan Unit Tata Usaha Terhadap Pengelolaan Arsip di Rumah Sakit X Lukitasari, Arnandita Eka; Goenarso, Roberto; Kurniawan, Afif; Mamesah, Marline Merke
Journal of Health Management Research Vol 2 No 2 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v2i2.460

Abstract

Archive management is not just storing or accumulating files, but requires a system or process for storing them, which starts with organizing and grouping files according to their type and use. Problems often arise when organizations do not take structural steps for archiving, in this case HR plays an important role in it. The purpose of this study was to analyze the performance of administrative unit employees on archive management at RSAHK. The collection technique used was through observation, interviews, focus group discussions (FGD) with open questions through discussion group and documentation. The obstacles experienced by this administrative unit related to the creation of archives were caused by the process of making letters, starting from the concept until the letter received approval and then it could be sent to the destination address of the letter. The results of this study were obtained from the quantity of work which includes a discrepancy between educational background and jobdesk with the number of employees in this unit so that it affects the process of making letters which has an impact on reducing achievement indicators in the period January - March 2023. It was found that there was an influence on the performance of administrative unit employees on archive management, so that training was needed to support the quality of service in the administrative unit and conduct regular evaluations to keep monitoring the performance of existing employees.
Knowledge and Completeness of Covid-19 Vaccination Mamesah, Marline Merke; Saputera, Ariawan Wangsa; Wijaya, Hermanto; Kurniawan, afif
Journal of Health Management Research Vol 1 No 1 (2022): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.698 KB) | DOI: 10.37036/jhmr.v1i1.232

Abstract

Background: Corona Virus Disease (Covid-19) is a new type of virus that attacks the body's immunity and can cause death. The death rate due to the virus varies, depending on the infected population, regulations applied by the government, and the availability of laboratory tests. Aims: This study aims to determine the relationship between knowledge of Covid-19 vaccination and the completeness of Covid-19 vaccination in the area of ​​Rt.06 Rw.03 Randu Barat, Sidotopo Wetan Village, Kenjeran District. Methods: This study uses a correlation study design with a Cross-Sectional approach. The research population was residents of RT.06 RW.03 Randu Barat, Sidotopo Wetan Village, Kenjeran District, with a sample of 47 respondents taken using a simple random sampling technique. The independent variable is knowledge of the covid-19 vaccination, the dependent variable is the completeness of the covid-19 vaccination. Data were collected using a questionnaire, with an ordinal data scale and analyzed using the Rank Spearman Correlation test (alpha 0.05). Results: The results showed that almost half of the respondents (47.7%) had good knowledge about Covid-19 vaccination, and most of the respondents (72.3%) had incomplete vaccinations. Based on the Spearman Rank test analysis showed that there was an opposite relationship between knowledge and completeness of vaccination (p 0.000 < 0.05), and the correlation coefficient was -0.453, meaning the strength of the correlation between the two variables was strong. Conclusion: There is a significant relationship between knowledge and completeness of vaccination. So, it is hoped that it can add insight into public knowledge and awareness regarding the willingness to vaccinate against Covid-19.
Risk Factors that Affecting Hypertension Incident Among Adult & Elderly in Tambaksari, Surabaya. Putri, Linta Meyla; Mamesah, Marline Merke; Iswati, Iswati; Sulistyana, Caturia Sasti
Journal of Health Management Research Vol 2 No 1 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.31 KB) | DOI: 10.37036/jhmr.v2i1.355

Abstract

Background: Surabaya city has a high rate of hypertension, one of the region which has highest incidents of hypertension is Rangkah, Tambaksari. The number of hypertension incidents in Tambaksari placed 5th ranks of region which has largest hypertension incidents. Aims: The aim of this study is to analyze the risk factors for hypertension in Rangkah Village, Tambaksari District, Surabaya City Methods: Discriptive analytical research using cross sectional approach. The sample in this study were 44 respondents. Results: The majority of respondents who were at high risk of hypertension are women (60%), pre-adult age group (46%), have primary school education (36.2%), have jobs in the private sector (46%) with the majority of income > IDR. 2,000,000,- . There were significant relationship between nutritional status (p-value= 0.000; OR=3.097), physical activities (p-value= 0.031, OR=1.582), large coffee consumption (p-value= 0.037, OR=1.537), and stress (p-value = 0.031, OR = 1.582) with the risk of hypertension in the Rangkah area, Tambaksari, Surabaya City. Conclusion: There were significant relationship between nutritional status, physical activities, heavy coffee consumption and stress with the risk of hypertension in the Rangkah area, Tambaksari, Surabaya City.
Strategies for Improving Effective Communication and Patient Safety with SBAR among Healthcare Teams in Hospitals: A Systematic Review Fajriyah, Novita; Wijaya, Hermanto; Mamesah, Marline Merke; Marga, Irawati
Journal of Health Management Research Vol 2 No 1 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.726 KB) | DOI: 10.37036/jhmr.v2i1.366

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Background: Ineffective communication between a team of health workers will certainly have an impact on the success of treatment and cause side effects for patients. Adverse events are often analyzed to illustrate the impact of patient safety on quality of care. The side effects referred to are injuries caused by medical behavior that result in prolonged hospitalization and/or disability upon patient discharge. Objective: This systematic review aims to identify the effectiveness of strategies to improve effective communication and patient safety with SBAR among healthcare teams in hospitals. Methods: A systematic review of quantitative and qualitative studies with narrative synthesis. Literature search was sourced from three databases (Medline, CINAHL, and Science Direct) between September 2019 – March 2022. Participants A variety of health professionals including nurses and doctors. Results: The actions required when using the SBAR tool are as follows: situation, briefly state the problem, briefly present background information relevant to the situation, assess, provide analysis and consider various options, and recommend a specific course of action or treatment. Conclusion: This review found evidence that to improve effective communication and patient safety through the application of SBAR, especially when used to provide services to patients in hospitals, especially for emergency, urgent and time-sensitive actions. However this evidence is limited to certain circumstances such as telephone communication.