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All Journal Account : Jurnal Akuntansi, Keuangan dan Perbankan Al-Mashrof: Islamic Banking and Finance Jurnal USAHA Balance: Journal of Islamic Accounting Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi Jurnal Akuntansi dan Ekonomi Bisnis Applied Accounting and Management Review Jurnal Pengabdian Masyarakat dan Lingkungan Journal of Business Management JUMBA Jurnal Manajemen, Bisnis, dan Akuntansi PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Balance: Journal of Islamic Accounting
Pinandita, Candra Pramula
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Applied Accounting and Management Review

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Strategies to Enhance The Global Competitiveness of MSMEs Through E-Catalogs Andriyani, Fitriya; Pinandita, Candra Pramula; Oktaviani, Siska Aprilia; Ardhiarisca, Oryza; Pratiwi, Berlina Yudha
Applied Accounting and Management Review (AAMAR) Vol. 4 No. 1 (2025): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v4i1.6177

Abstract

MSMEs have a strategic role in the Indonesian economy, but face various challenges in competing in the global market, such as limited access to capital, low technology adoption, and obstacles in managing digital platforms such as e-catalogs. E-catalogs are a potential solution to expand markets and increase product exposure globally. This research aims to formulate an effective strategy in increasing the global competitiveness of MSMEs through the use of e-catalogs, with a case study on CV. Mutiara Sinar Mandiri. This research uses a qualitative approach with a case study method, involving in-depth interviews and secondary data analysis. The research results show that the strategies adopted by CV Mutiara Sinar Mandiri, such as the use of e-catalogs and a proactive marketing approach, have provided positive results, but there is still room for improvement in terms of relations with the government and increasing competitiveness in the global market. A more collaborative and innovative approach is needed to maximize the potential of companies in the government procurement market. It is hoped that this research can provide practical recommendations for MSMEs in utilizing e-catalogs to increase global competitiveness and expand international market reach.  Keywords: CV. Mutiara Sinar Mandiri, MSMEs, E-catalog, Digitalization, Marketing Strategy, Global Competitiveness, SWOT Analysis
Co-Authors Aalin, Elmi Rakhma Andriyani, Fitriya Ardi, Aditya Nizar Al Aryanti, Pia Berlina Yudha Pratiwi Berlina Yudha Pratiwi, Berlina Yudha Dwi Indriani Fidiastutik Wijaya Felanti Wulandari Fitriya Andriyani Harkat, Avisenna Hartanto, Sugeng Hendra Kusuma Lufky, Alvin Safana Lukman Hakim Mely Septiawati Naviza Virda Uci Niken Riska Amelia Oktaviani, Siska Aprilia Oryza Ardhiarisca Priambodo, Gigih Rahma Rina Wijayanti Rejekina Br Ginting, Sri Saadillah, Dinu Sari, Hanifah Puspita Simanjorang, Andreas Rivaldo Sugiartono, Endro Wiguna, Ardhitya Alam Wijaya, Dwi Indriani Fidiastutik Yanuarmawan, Dion Yasinov, Vivant Juniar Yohan Bakhtiar