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All Journal Account : Jurnal Akuntansi, Keuangan dan Perbankan Al-Mashrof: Islamic Banking and Finance Jurnal USAHA Balance: Journal of Islamic Accounting Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi Jurnal Akuntansi dan Ekonomi Bisnis Worksheet : Jurnal Akuntansi Jurnal Pendidikan dan Pengabdian Masyarakat Applied Accounting and Management Review Jurnal Pengabdian Masyarakat dan Lingkungan Journal of Business Management JUMBA Jurnal Manajemen, Bisnis, dan Akuntansi PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Balance: Journal of Islamic Accounting
Pinandita, Candra Pramula
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Business Management

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Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Hakim, Lukman; Pinandita, Candra Pramula
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.31

Abstract

This study examines the effectiveness of various alternative statistical approaches in testing the null hypothesis's significance to improve marketing research's reliability. Conventional methods such as p-value are often misunderstood and have limitations in interpreting the results of the analysis. Therefore, this study compares several alternative approaches, including Bayesian inference, bootstrap resampling, and false discovery rate, to improve the validity and repeatability of marketing research results. By using a simulation-based quantitative approach and a survey of marketing academics and practitioners, the findings of this study show that alternative methods can provide more informative results than conventional techniques. The implications of this study contribute to strengthening marketing research methodologies to be more accurate and reliable.
Co-Authors Aalin, Elmi Rakhma Ahmad, Arisona Andriyani, Fitriya Anwar, Imam Saiful Ardi, Aditya Nizar Al Aryanti, Pia Atik Tri Andari, Atik Tri Berlina Yudha Pratiwi Berlina Yudha Pratiwi, Berlina Yudha Budianto, Enrico Indra Dwi Indriani Fidiastutik Wijaya Felanti Wulandari Fitrianto, Dwi Wahid Fitriya Andriyani Harkat, Avisenna Hartanto, Sugeng Hendra Kusuma Lufky, Alvin Safana Lukman Hakim Mely Septiawati Naviza Virda Uci Niken Riska Amelia Nugraheni, Ponti Primastuti Aulia Oktaviani, Siska Aprilia Oryza Ardhiarisca Premasanam, Galih Dwi Priambodo, Gigih Rahma Rina Wijayanti Rejekina Br Ginting, Sri Saadillah, Dinu Sari, Hanifah Puspita Simanjorang, Andreas Rivaldo Sugiartono, Endro Wiguna, Ardhitya Alam Wijaya, Dwi Indriani Fidiastutik Yanuarmawan, Dion Yasinov, Vivant Juniar Yohan Bakhtiar Yudhistira, Prillinaya Yulianto, Alfin Dwi