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All Journal Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi
Angga Permana Mahaputra
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Pengaruh Promosi Penjualan dan E-Service Quality terhadap Minat Beli Ulang Produk Skincare Perawatan Wajah: (Studi Kasus Pada Pengguna E-Commerce Shopee Mahasiswa Uniska Kediri Fakultas Ekonomi) Ria Fatmala; Anita Sumelvia Dewi; Angga Permana Mahaputra
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.466

Abstract

This study aims to explain and prove the hypothesis about whether there is an effect of sales promotion and e-service quality on repurchasing interest in facial care skincare products (a case study on e-commerce shopee users at Uniska students, Faculty of Economics). This research uses descriptive research with quantitative methods with sampling techniques, namely non-probability sampling with accidental sampling methods with a population of 536 students and a sample of 84 students. The analysis technique used is the validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The results of the study obtained conclusions that sales promotion has a partial and significant effect on repurchase intention, as evidenced by the t test results obtained by the value of Sig. 0.006 <0.05. E-service quality has a partial and significant effect on repurchase intention, as evidenced by the t test results obtained by the Sig value. 0.000 < 0.05. Sales promotion and e-service quality have a simultaneous and significant effect on repurchase intention, as evidenced by the results of the F test, the value of Sig. 0.000 < 0.05.
Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Perumahan pada Shafira Residence Kediri Ike Damayanti; Diana Ambarwati; Angga Permana Mahaputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2267

Abstract

This study aims to analyze the influence of product quality and location on housing purchase decisions at Shafira Residence Kediri. The research problem focuses on how product quality and location can affect consumers in making purchase decisions. This study employs a quantitative method with questionnaires distributed to respondents and data analysis conducted through validity tests, reliability tests, t-tests, F-tests, and multiple linear regression using SPSS 25. The results indicate that product quality has a significant partial effect on purchase decisions. This means that the better the quality of the product offered, the higher the consumer’s interest in purchasing a house at Shafira Residence. Similarly, the location variable shows a significant partial effect on purchase decisions, where accessibility and strategic positioning serve as key factors. Simultaneously, product quality and location significantly influence purchase decisions, with an F-test value of 10.727 (significance < 0.001) and a coefficient of determination (R²) of 0.671, indicating that the two independent variables explain 67.1% of the variation in purchase decisions. The conclusion of this study is that product quality and location are important factors influencing consumer purchase decisions at Shafira Residence Kediri. Therefore, developers need to improve housing product quality, ensure timely completion of construction, and enhance road access to the location in order to attract more consumers.
Co-Authors Anita Sumelvia Dewi Aurelia Vionissa Sabila Bayu Pramutoko Diana Ambarwati Eric Ardiansyah Erica Sophiyanti Fran Siska Efelin Ike Damayanti Indah Yuni Astuti, Indah Milka Muji Novita Mita Ivanka Eka Cahya Natasya Tegar Nadila Rafikhein Novia Ayuanti Ria Fatmala Rully Yulyta Hartaty Siska Novia Sari Solly Aryza Wardhani, Rike Kusuma Wijna Jagadhita