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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Cahaya Mandalika Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Ilmiah Pariwisata
Aditya, I Wayan Putra
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Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analisis Swot Untuk Menentukan Strategi Bersaing Pada Usaha Cuci Helm "Cleanhelm.Bali" Pranatha, Ngakan Nyoman Bagus; Rena, Ni Wayan; Aditya, I Wayan Putra; Widhiarini, Ni Made Ayu Natih
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 5 (2025): Jurnal Ilmiah Pariwisata dan Bisnis Mei 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i5.1002

Abstract

Studi ini membahas tentang pertumbuhan usaha jasa laundry dengan meningkatkan pendapatan marginal dari sudut pandang ekonomi dan meningkatkan pendapatan. Permasalahan utama dalam studi ini ialah bagaimana melakukan pengembangan bisnis untuk meningkatkan pendapatan perusahaan Cleanhelm.bali. Penelitian ini bertujuan untuk mengetahui pengembangan usaha yang dilakukan Cleanhelm.bali, kontribusi pengembangan usaha yang dilakukan Cleanhelm.bali terhadap peningkatan pendapatan marginal rumah tangga, serta prospek keekonomian dan peningkatan pendapatan dari kegiatan pengembangan usaha yang dilakukan di Cleanhelm.bali. Cleanhelm.bali. Jenis studi yang digunakan adalah penelitian kualitatif dengan pendekatan ekonomi. Subyek studi ini ialah pengembangan usaha dan pendapatan marginal rumah tangga yang diterima dari usaha laundry, sedangkan subjek studinya ialah usaha yang dikembangkan maupun marjinal rumah tangga yamg dapatkan melalui usaha laundry. Teknik pengumpulan data yang digunakan ialah metode observasi, wawancara maupun pencatatan. Data yang terkumpul kemudian diolah dan dianalisis dengan menggunakan teknik deskriptif kualitatif. Studi ini menghasilkan jika dalam proses pengembangan usaha yang dilaksanakan di Cleanhelm.bali biasa dipergunakan tiga aspek produksi yaitu modal berupa uang dan peralatan, tenaga kerja dan keterampilan usaha.This ponder examines the improvement of clothing benefit businesses in expanding minimal wage from an financial point of view and expanding deals. The most issue in this ponder is how trade development is carried out to extend pay within the Cleanhelm.bali commerce. This think about points to decide the trade advancement carried out by Cleanhelm.bali, the commitment of trade improvement carried out by Cleanhelm.bali in expanding family negligible pay, and the financial viewpoint and expanding deals of the business development carried out at Cleanhelm.bali. The sort of consider utilized could be a subjective consider with an financial approach. The subjects in this think about are specialists, whereas the investigate question is commerce advancement and minimal family pay gotten from the clothing trade. The information collection procedures utilized are perception, interviews and documentation strategies. The collected information was at that point prepared and analyzed utilizing subjective expressive methods. This study shows that in commerce improvement carried out at Cleanhelm.bali, three variables of generation are by and large utilized, specifically capital within the shape of cash and hardware, labor and entrepreneurial abilities.  
Kajian Penggunaan Media Sosial Instagram sebagai Media Promosi Pariwisata di Desa Aan, Klungkung Sari, Retno Juwita; Pracintya, Ida Ayu Etsa; Aditya, I Wayan Putra
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1802

Abstract

Various kinds of social media platforms are starting to develop in the current era of digitalization, one of which is Instagram social media. This platform can share various forms of uploads in the form of reels, stories, and photos. Through the use of Instagram social media, one of the industries that makes promotion easier is the tourism sector. Aan Tourism Village has various potentials and attractions that can be offered to tourists, ranging from natural, cultural, and educational tourism. Instagram was chosen as the social media used to promote the tourist attractions of the village through the account @dewi.aan2021. This research aims to find out how the social media Instagram @dewi.aan2021 is used to promote its tourist attractions. The research method used was descriptive qualitative, by analyzing the content on the official Instagram account of Aan Tourism Village, Klungkung. The results of this research explained that optimizing the use of Instagram social media can increase the audience reach for each uploaded content on the official Instagram account of Aan Tourism Village through content regarding tourist attractions and activities in the village in the form of reels, stories, and photos that are designed attractively and creatively. It is hoped that this research can increase the creation of creative content to attract awareness of Aan Tourism Village, to Gen-Z and Millennial users who are the largest users on this platform. Keywords: tourist villages, social media, instagram, promotions
Stakeholders Involvement In The Development Of Munggu Tourism Village As A Sustainable Tourism Attraction Kartimin, I Wayan; Arini, Ni Nyoman; Aditya, I Wayan Putra
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.146

Abstract

Munggu Tourism Village is one of the villages developed as a community-based tourism village or known as Community Based Tourism (CBT), which is a tourism activity that involves the participation of local communities in the management and development of tourism villages. This study analyzes the role of stakeholders in the development of Munggu Tourism Village and the steps taken in preparing the right strategies and programs for maintaining the sustainability of tourist attractions in Munggu Badung Tourism Village. This study aims to determine the role of stakeholders in the development of Munggu Tourism Village as a sustainable tourist attraction. The approach in this study uses a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The results of this study show that the involvement of stakeholders in the planning and development of Munggu Tourism Village is the main thing to realize sustainable tourism both in the economic, socio-cultural and natural / environmental fields.
Pengaruh Sosial Media Marketing dan Brand Awareness untuk Meningkatkan Keputusan Pembelian di Iyana Trans Sundayari, Ni Komang; Aditya, I Wayan Putra; Widhiarini, Ni Made Ayu Natih
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 10 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i10.1108

Abstract

Tujuan dari penelitian berikut ialah guna memastikan bagaimana pemasaran media sosial serta brand awareness dengan cara parsial serta bersamaan menyajikan pengaruh keputusan pembelian konsumen Iyana Trans. Investigasi berikut dilaksanakan di Iyana Trans. Sampel penelitian terdiri dari seratus responden. Uji Asumsi Klasik, Analisa Regresi Linear Berganda, Uji Koefisien Determinasi, uji-t, serta uji-F ialah metode analisa data yang dipakai pada investigasi berikut. Temuan penelitian memperlihatkan bahwasannya pemasaran media sosial dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli, brand awareness dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli, serta baik pemasaran media sosial maupun brand awareness dengan cara signifikan menyajikan pengaruh keputusan konsumen guna membeli. Keputusan pembelian diberikan pengaruh oleh brand awareness serta pemasaran media sosial hingga sejumlah 69,5%. Saran peneliti ialah Iyana Trans diharapkan selalu menyajikan respon yang baik kepada komentar yang disampaikan konsumen, supaya nantinya lebih banyak konsumen yang menyajikan komentar di sosial media Iyana trans. selalu membangun kepercayaan konsumen, sehingga nantinya ketika konsumen membutuhkan jasa transportasi akan langsung terlintas Iyana Trans serta menyajikan layanan yang baik kepada konsumens sehingga merasa puas kepada layanannya.   This study's goal is to ascertain how brand awareness and social media marketing, both partially and concurrently, affect Iyana Trans customers' decisions to buy. One hundred respondents made up the sample size for the study, which was carried out at Iyana Trans. The Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, t-test, and F-test are among the techniques utilized to analyze the data in this study. The results demonstrate that brand awareness and social media marketing both have a considerable impact on consumer purchase decisions, and that social media marketing and brand awareness work together to significantly impact consumer purchase decisions. 69.5% of the variation in purchasing decisions may be attributed to social media marketing and brand awareness. Recommendations from the researcher include that Iyana Trans should consistently respond positively to customer comments to encourage more consumer engagement on their social media platforms. Furthermore, they should continue to build customer trust so that when consumers need transportation services, Iyana Trans will be top-of-mind. Providing excellent service is also essential to ensure customer satisfaction.
Pengelolaan Paket Wisata Minat Khusus Berbasis CBT (Community Based Tourism) Di Desa Singapadu Kaler Widyantara, I Kadek Aprian; Mahendra, I Wayan Eka; Aditya, I Wayan Putra
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 12 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i12.1120

Abstract

Penelitian ini mengkaji pengelolaan paket wisata minat khusus berbasis Community Based Tourism (CBT) di Desa Singapadu Kaler, Kecamatan Sukawati, Kabupaten Gianyar, Bali, dalam upaya pengembangan sektor pariwisata. Desa Singapadu Kaler memiliki potensi pariwisata yang kaya dan beragam, memadukan keindahan alam pedesaan seperti hamparan sawah dan sungai yang jernih, dengan aktivitas wisata minat khusus seperti ATV, serta kekayaan seni dan budaya lokal. Masyarakat desa secara aktif terlibat dalam pengembangan pariwisata melalui pendekatan CBT, yang menekankan partisipasi lokal dalam perencanaan, pelaksanaan, dan pengelolaan untuk memastikan manfaat ekonomi, sosial, dan budaya yang merata serta berkelanjutan. Dalam upaya meningkatkan kunjungan wisatawan, dirancanglah paket wisata inovatif seperti “Adrenalin dan Seni Ukir Singapadu Kaler” yang mengombinasikan petualangan dan kekayaan budaya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana inovasi paket wisata di Desa Singapadu Kaler dalam upaya mengembangkan pariwisata dan memberikan gambaran mengenai dampak perkembangan pariwisata bagi masyatakat di Desa Singapadu Kaler Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data adalah metode observasi, wawancara mendalam dengan pengelola paket wisata, perangkat desa, anggota paguyuban ATV, dan wisatawan, serta dokumentasi. Teknik analisis data dilakukan secara deskriptif kualitatif untuk menginterpretasi temuan di lapangan. Hasil penelitian ini diharapkan memberikan gambaran komprehensif mengenai strategi inovasi paket wisata minat khusus yang efektif dan berkelanjutan. Selain itu, penelitian ini akan mengidentifikasi dampak positif dan tantangan yang dihadapi masyarakat akibat perkembangan pariwisata berbasis CBT. Secara teoritis, penelitian ini diharapkan memperkaya kajian Ilmu Pariwisata, khususnya dalam bidang sosial budaya dan manajemen pariwisata berkelanjutan. Secara praktis, hasil penelitian ini diharapkan dapat menjadi masukan bagi masyarakat Desa Singapadu Kaler dalam mempertahankan kearifan lokal, serta referensi bagi pemerintah daerah dan pelaku pariwisata untuk pengembangan destinasi yang lebih bertanggung jawab dan inklusif. This research examines the management of special interest tour packages based on Community-Based Tourism (CBT) in Singapadu Kaler Village, Sukawati District, Gianyar Regency, Bali, as part of tourism sector development efforts. Singapadu Kaler Village possesses rich and diverse tourism potential, combining the beauty of the rural landscape—such as expansive rice fields and clear rivers—with special interest tourism activities like ATV rides, as well as a wealth of local arts and culture. The local community is actively involved in tourism development through the CBT approach, which emphasizes community participation in planning, implementation, and management to ensure equitable and sustainable economic, social, and cultural benefits. In an effort to increase tourist visits, innovative tour packages such as "Adrenaline and Carving Arts of Singapadu Kaler" have been designed, combining adventure with cultural richness. The purpose of this study is to explore how innovation in tourism packages contributes to tourism development in Singapadu Kaler and to provide an overview of the impacts of tourism growth on the local community. The research employs a qualitative method using a case study approach. Data collection techniques include observation, in-depth interviews with tour package managers, village officials, ATV community members, and tourists, as well as documentation. Data analysis is conducted qualitatively using descriptive interpretation of field findings. The results of this study are expected to provide a comprehensive understanding of effective and sustainable innovation strategies for special interest tourism packages. Moreover, the study aims to identify the positive impacts and challenges faced by the community due to CBT-based tourism development. Theoretically, this research contributes to the field of Tourism Studies, particularly in the areas of socio-cultural aspects and sustainable tourism management. Practically, the findings are expected to serve as valuable input for the Singapadu Kaler community in preserving local wisdom, and as a reference for local governments and tourism stakeholders in promoting more responsible and inclusive destination development.
Co-Authors Arini, Ni Nyoman Arva Riyanti, Trisha Aprilia I Wayan Eka Mahendra I Wayan Kartimin Ketut Mahardika Ni Luh Supartini Ni Made Ayu Natih Widhiarini Pracintya, Ida Ayu Etsa Pranatha, Ngakan Nyoman Bagus Pratiwi, Ni Luh Putu Dita Putra, Dewa Putu Sabda Jayendra Rena, Ni Wayan Sari, Retno Juwita Saskarawati, Ni Putu Ayu Sundayari, Ni Komang Widyantara, I Kadek Aprian Wirawan, I Putu Eka Yani, Ni Wayan Mega Sari Apri Yanti, Ayu Suwita