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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Manajemen Kuliner Jurnal Mata Pariwisata Jurnal Mekar Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat The Indonesian Journal of Computer Science Journal of Community Research & Engagement (JCRE)
Kurnia, Okki
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Journal : jurnal mekar

 1 
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN HOTEL NAGOYA PLASA KOTA BATAM Kurnia, Okki; Sukma Prihatini
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i1.25

Abstract

Hotel Nagoya Plasa is one of the oldest hotel in Batam City, until 2020 the hotel will turn 28 years old. The existence of the hotel has been long and the turnover phenomenon is not really significant and it is found that many employees with permanent contracts have worked for a long time at this hotel so that indirectly many organizational cultures grow independently among employees. This study aims to determine the effect of organizational culture on employee performance at Hotel Nagoya Plasa. Organizational culture variables were tested using 6 dimensions. Employee performance variables were tested using 7 dimensions. This research was conducted at the Nagoya Hotel Plasa. The research method used is quantitative research methods, data collection techniques are done by distributing questionnaires. The sample used is a saturated sample of 78 samples, which are all employees. Data analysis used descriptive analysis and simple linear regression analysis using SPSS 26. The results of this study are that organizational culture has a significant effect on employee performance at Hotel Nagoya Plasa.
PENERAPAN MARKETING KOMUNIKASI DALAM MENANGANI KOMPLAIN ONLINE TAMU DI VANILLA HOTEL BATAM Erwina; Kurnia, Okki
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i2.59

Abstract

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.
ANALISIS BEBAN KERJA KARYAWAN LAUNDRY X HOTEL BATAM Almuhtada, Davina; Kurnia, Okki; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.239

Abstract

Workers who do work beyond their capabilities or exceed their capacity are called workload. The main factor that causes workload is that when we are working we are faced with various kinds of work problems that are not resolved or there is no solution to solve these problems. One of the problems that occurred at Hotel This research uses a qualitative method design with a case study approach. The results of this research were obtained using in-depth interview techniques with informants in the form of direct observation and when the data had been collected it was then analyzed. This analysis itself focuses on the workload experienced by X Hotel Batam laundry employees. In this research, the informants were laundry employees at X Hotel Batam. The interview was conducted at X Hotel Batam on January 24 2023. This approach uses a qualitative approach to see the natural conditions of an activity carried out by X Hotel Batam laundry employees. This approach aims to gain understanding and describe actual reality. Based on the results of research conducted by researchers, it can be concluded that X Hotel Batam laundry employees try to find a way out of these unpleasant feelings by carrying out evaluations once a month by sharing their feelings or complaints while working. This is certainly very effective and effective in improving the relationships that exist during work and as fellow human beings. As fellow employees who are equally paid and equally fighting for continuity.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DI BEVERLY HOTEL BATAM Kurnia, Okki; Tcan, Erwina; Nasution, Nadia widari; Cherryline Simatupang, Violetta; Budiartha, I Nyoman
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.286

Abstract

The purpose of marketing communications is to inform, persuade and remind. However, some of the communications delivered were not in accordance with the intended purpose, causing problems. The purpose of this study was to find out how the marketing communication carried out by Beverly Hotel Batam. This research is based on Hermawan's theory of marketing communication with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing). This research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel general managers, senior sales and marketing, and front office manager. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of marketing communications at Beverly Hotel Batam is quite good in terms of indicators (promotion, advertising, personal selling, public relations, direct marketing). Based on the results of the analysis, it is expected that Beverly Hotel Batam can improve its human resources and consider conducting training for the front office and sales and marketing departments.
PENERAPAN SOP DALAM MENINGKATKAN KUALITAS KINERJA NIGHT AUDIT DI SOVRANO HOTEL BATAM Jefry; Kurnia, Okki; Andri Wibowo
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji penerapan Standar Operasional Prosedur (SOP) dalam meningkatkan kualitas kinerja night audit di Sovrano Hotel Batam, sebuah hotel di pusat kota Batam yang mengandalkan layanan optimal selama 24 jam. Tujuan dari penelitian ini adalah untuk menilai sejauh mana SOP yang ada efektif dalam mendukung kinerja night audit dan mengidentifikasi kendala yang memengaruhi pelaksanaan tugasnya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode wawancara dan observasi langsung terhadap hotel coordinator dan staf night audit sebagai subjek utama. Hasil penelitian menunjukkan bahwa SOP yang diterapkan telah berperan signifikan dalam menjaga kelancaran operasional dan standar layanan. Meskipun demikian, beberapa kendala ditemukan, seperti kurangnya pelatihan yang menyeluruh untuk staf night audit dan beban kerja tambahan yang harus mereka pikul, yang berdampak pada kualitas kinerja yang tidak selalu konsisten. Selain itu, ketiadaan head of department khusus untuk night audit memperburuk situasi, mengingat tidak adanya figur pembimbing yang dapat memberikan arahan dan evaluasi langsung atas kinerja staf. Dalam jangka panjang, kurangnya konsistensi dan peningkatan kinerja dapat menghambat kualitas pelayanan di Sovrano Hotel. Kesimpulan penelitian menegaskan pentingnya SOP sebagai pedoman dasar yang baik, namun efektivitasnya dapat lebih ditingkatkan melalui pelatihan yang memadai dan penyesuaian beban kerja. Rekomendasi diberikan kepada manajemen hotel untuk mempertimbangkan penambahan anggaran bagi perekrutan head of department night audit, memberikan pelatihan berkala, dan menyeimbangkan beban kerja guna meningkatkan kualitas kinerja staf dan mempertahankan standar pelayanan yang optimal.
Co-Authors Almuhtada, Davina Andri Wibowo Andri Wibowo candra, joni eka Caniago, Deosa Putra Cherryline Simatupang, Violetta Erwina Fidya Farasalsabila Jefry Lapotulo, Nensi Lumbantobing, Emmanuella Juin Maria Yosefina Meinadia Sekar Kinanti Aswirawan Nasution, Nadia Widari Nyoman Budiartha R.M. Okta Bella Cen Septiana, Reski Simatupang, Devid Trinaldo Suciadi, Prisila Natacia Sukma Prihatini Sukmamedian, Haufi Tcan, Erwina Widya Reza