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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Riset Pendidikan Ekonomi Jurnal MEBIS (Manajemen dan Bisnis) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Asian Journal of Community Services (AJCS) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka JICS : Journal Of International Community Service Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Evanthi, Ayundha
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Journal : International Journal Of Science, Technology

 1 
Planning and Implementation of Event Marketing in Sociopreneurship Evanthi, Ayundha; Mukti Azhar, Ratih
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1003

Abstract

Growing in popularity and garnering a lot of public attention right now is social entrepreneurship, which has the ability to lessen societal problems and enhance people's quality of life. Social entrepreneurs can utilize event marketing to enhance event experiences and boost behavioral intention. The purpose of this study is to outline the components of implementation, restrictions, and planning. Using participant observation approach methodologies, interviewing techniques, descriptive qualitative kinds, and source triangulation as a measure of data validity, this study examines the marketing of CIS (Creative Inclusion Sociopreneurship) events. The study's findings demonstrate how social entrepreneurship-focused events improve guests' event experiences through event marketing, where customers engage with brands and provide value. Events give customers the ability to directly engage with brand reality. Consumers help create the experience, thus through event marketing, the business should give them access to an engaging environment where experiences can occur. Event marketing is not only an idea; it needs to be put into practice. This study also indicates that intention and implementation are related, with the event influencing the intention to suggest and revisit the event as well as the desire to feel satisfied with the experience. The organizer of the sociopreneurship marketing event must assemble comprehensive planning and implementation recording that is clear, comprehensive, and includes all necessary information for pre-, main-, and post-event marketing.
Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance Evanthi, Ayundha; Azhar, Ratih Mukti
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.722

Abstract

Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance
Co-Authors Adelia, Ike Afiyanti, Miftakhul Fitri Al Ghifari, Ficho Aulia A., Shabrina Calvin Calvin Febrianty, Naura Valencia Hardi, Ilham Hesty Prima Rini Ilham Hardi Kustini Kustini Maslaka, Karisa Maulana, M Reza Prima Rini, Hesty Ramadhani, Jasmine Salwa Ratih Mukti Azhar Ratri, Lintang Mutiara Rosyanti, Daisy Marthina Salsabila, Neisya Aulia Sari, Fanny Amelia Surya Andini, Widya Swasti, Ika Korika Syahroni, Nabila Elvina Putri Syarifudin, Adinda Rahmawati Vina, Rosa Yogi Noviansyah, Kafita