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All Journal Jurnal Manajemen Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa Journal of Multidisciplinary Sustainability Asean
Sulistya, Sulistya
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.14227

Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation Sulistya, Sulistya; Rohwiyati, Rohwiyati; Setiorini, Kusumaningdiah Retno
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21019

Abstract

This research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP LOYALITAS NASABAH DEPOSITO PT BANK VICTORIA TBK. SOLO Rohwiyati, Rohwiyati; Danarwati, Yanti Sri; Sulistya, Sulistya
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3342

Abstract

Penelitian ini bertujuan menganalisis (1) Untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas nasabah. (2) Untuk mengetahui pengaruh kepercayaan terhadap loyalitas nasabah. (3) Untuk mengetahui pengaruh promosi terhadap loyalitas nasabah. (4) Untuk mengetahui pengaruh kualitas pelayanan, kepercayaan, dan promosi secara simultan terhadap loyalitas nasabah. Sampel adalah nasabah deposito PT Bank Victoria Tbk. Solo berjumlah 60 responden. Pengumpulan data menggunakan teknik kuesioner melalui pengujian validitas dan reliabilitas. Teknik analisis data menggunakan analisis regresi linier berganda. Kesimpulan dari hasil pengujian setiap hipotesis menunjukkan bahwa (1) Kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah. (2) Kepercayaan berpengaruh signifikan terhadap loyalitas nasabah. (3) Promosi berpengaruh signifikan terhadap loyalitas nasabah. (4) Kualitas pelayanan, kepercayaan, dan promosi berpengaruh signifikan secara simultan terhadap Loyalitas nasabah.
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Ibn Duraid's Linguistic Thought and Its Influence in Arabic Dictionary Sulistya, Sulistya; Wahyudi, Jarot; Sert, Huseyin Emin
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i2.1095

Abstract

Background. This study focuses on critically analyzing the method and influence of the dictionary "al-Jamharah," composed by the prolific scholar Ibn Duraid. The development of Arabic vocabularies is essential for understanding the language, and dictionaries play a crucial role as the primary reference for word meanings. Purpose. The main aim of this research is to explore and critically analyze the methods employed by Ibn Duraid in compiling the "al-Jamharah" dictionary. The study seeks to understand how this dictionary contributed to the development of Arabic lexicography and the influence it had on subsequent linguistic studies. Method. The research employs a literature review method, which includes collecting bibliographic data, reading, taking notes, and analyzing various sources related to the "al-Jamharah" dictionary. This method allows for a comprehensive examination of the historical context, methodologies, and impact of Ibn Duraid’s work on Arabic lexicography. Results. The study finds that the "al-Jamharah" dictionary by Ibn Duraid is notable for being the first to use an alphabetical order system, specifically the "aba-jad-un" order. This system was developed to address the difficulties faced by Arabs in understanding the phonetic ordering formed by al-Khalil. The alphabetical method significantly simplified the process of searching for word meanings compared to the traditional phonetic system. Conclusion. The research concludes that the alphabetical system introduced in "al-Jamharah" provided significant advancements in the field of lexicology, distinguishing it from other linguistic sciences such as qira’at, tajwid, and tafsir.
Co-Authors Danarwati, Yanti Sri Giarti Slamet Juni Trisnowati Kim Budiwinarto Nugroho, Novie Endi Praptiestrini Pujian, Dewi Rohwiyati Rohwiyati Sert, Hüseyin Emin Setiorini, Kusumaningdiah Retno Wahyudi, Jarot