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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Jurnal Ekonomika Dan Bisnis Journal of Accounting and Finance Management (JAFM) IIJSE Jurnal Ilmiah Ilmu Kesehatan
Suziana, Suziana
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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PENGEMBANGAN DESAIN, KUALITAS PRODUK DAN PEMASARAN BERBASIS DIGITALISASI DALAM MENINGKATKAN DAYA SAING PRODUK USAHA TENUN PADA MIYHA SONGKET KABUPATEN SIJUNJUNG Triani, Laura Amelia; Lita, Ratni Prima; Komalasari, Sanda i Patrisia; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Syafira, Tama Aulia; Sari, Dellani Mutia; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 4 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.838

Abstract

Miyha Songket's business is one of the business groups that produces Unggan weaving. However, this business is not yet optimal in design, product quality and social media marketing. The aim of this activity is to design motifs to be attractive in the eyes of consumers, design motifs digitally so that production is fast, improve product quality and optimize social media marketing to reach the target market. Activity methods are training, practice, discussion and business consultation methods. The training activities were carried out in 2 days consist of motif training and digital motif training. For consultation method carried in 6 months with 6 times consultations in order to make sure about social media development and evaluation of motif created by the craftsmen. There are three stages, namely the preparation, implementation and monitoring activity. The results of the training activities, there was an increase in ability to design motifs and the implementation of digital use in designing motifs. One of them is the presence of 2 craftsmen who are responsible for motif designs such as color combinations, contemporary designs and digital designs. Improving product quality is carried out by providing direction and business consultations to leaders and craftsmen. This is supported by the preparation of product SOPs to maintain products in accordance with specified quality standards. Other strengthening is also carried out through increased marketing through content creation on social media.
Co-Authors Agriqisthi, Agriqisthi Apriyanti, Fitri Azman, Heru Aulia Budi Rahmadya Devi Yulia Rahmi Eka Yanti, Beni ERI BESRA, ERI Fahmy, Rahmi Fanessa, Fanessa Hakimi, Nurul Harits, Muhammad Dzakwan El Heny Hendrayati Husnul Khatimah Ika Barokah Suryaningsih Maruf Maruf, Maruf Mayori, Welda Meuthia, Meuthia Nefa, Muthiah Adilah Putri, Dina Agustin Rahayu, Rita Ratni Prima Lita Rida Rahim Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari, Dellani Mutia Syafira, Tama Aulia Triani, Laura Amelia Usman, Nurul Afifah Vera Pujani Verinita, Verinita Yanti Yanti