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Wahyuningtyas, Nanik
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Economics, Econometrics & Finance

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Pengaruh Gaya Kepemimpinan, Komunikasi, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. PLTD Persero Sapudi Madura Maimun, Muhammad; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted at PT. PLTD Persero Sapudi Madura. This study aims to determine the effect of leadership style, communication, motivation and work discipline on employee performance. The type of research used is quantitative research. Primary data sources were obtained from questionnaire data measured using a Likert scale. The population in this study were employees of PT. PLTD Persero Sapudi Madura totaling 50 employees, then the number of samples was taken using the saturated sampling method. The results of this study indicate that 1) Leadership style, communication, motivation and work discipline simultaneously affect the performance of employees of PT. PLTD Persero Sapudi Madura. 2) Leadership style has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 3) Communication has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 4) Motivation does not have a significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 5) Work discipline has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. Keywords: Leadership Style, Communication, Motivation, Work Discipline, Employee Performance
Pengaruh Brand Image, Promotion, Dan Persepsi Harga Kepada Keputusan Pembelian Tiket Pesawat Terbang Pada Aplikasi Traveloka (Studi Kasus Pada Mahasiswa Bali Di Kota Malang ) Putri, Hernita Cahyani Dwi; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of Brand Image, Promotion, and Price Perception on the Decision to Purchase Flight Tickets on the Traveloka Application. The population in this study is Imade. The sampling method used in this research is the Likert scale method, by distributing questionnaires to respondents. This study involves 134 respondents. The research employs multiple linear regression analysis. The brand image variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. The promotion variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. The price perception variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. Simultaneously, brand image, promotion, and price perception influence the decision to purchase flight tickets on the Traveloka application. Keywords: Brand Image, Promotion, Price Perception and Buying Decision
Pengaruh Customer Experience, Personalization, Customer Engagement Dan Online Customer Review Terhadap Loyalitas Pelanggan Kosmetik Wardah (Studi Kasus Pengguna Tiktok di Kota Malang) Wulandari, Cahya; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study seeks to examine the effect of Customer Experience, Personalization, Customer Engagement, and Online Customer Review on customer loyalty of Wardah cosmetics in Malang City. The study method use quantitative approach purposive sampling, resulting in 100 respondents who are TikTok users. The data collected were analyzed through linear regression, and hypothesis test performed through F and t test. The findings indicate that, simultaneously, Customer Experience, Personalization, Customer Engagement, and Online Customer Review significantly influence customer loyalty. Partially, each of these independent variables also has a significant impact on customer loyalty to Wardah cosmetics. These results suggest that a positive customer experience, personalized services, strong customer engagement, and favorable online customer reviews can enhance customer loyalty.. Keywords: Customer Experience, Personalization, Customer Engagement, Online Customer Review, Customer Loyalty.
Pengaruh Pembayaran Cash On Delivery, Program Gratis Ongkir Dan Harga Produk Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Konsumen Tik Tok Shop Di Desa Druju) Azizah, Sovia Nur; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how Cash on Delivery (COD), Free Shipping Program, and Product Price influence Purchase Decisions in the TikTok Shop. Using purposive sampling, a sample of 75 respondents was selected. The data was collected through a questionnaire. Multiple linear regression was the data analysis technique employed in this research. The findings indicated that, when analyzed together, both Cash on Delivery and the Free Shipping Program had a significant positive impact, while Product Price also showed a significant positive effect. On the other hand, when analyzed individually, Cash on Delivery and the Free Shipping Program both had a significant positive effect, while Product Price had a positive effect that was not statistically significant on Purchase Decisions. Keywords: Cash On Delivery, Free Shipping Program, Product Price, Purchase Decision
Determinasi Harga, Kualitas, Dan Ketersediaan Produk Terhadap Loyalitas Pelanggan Tabung Gas LPG 3 Kg (Studi Kasus Pangkalan Silet Adi Putro Kota Malang) Achasia, Prima Nur; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of pricing, quality, and product availability on customer loyalty of 3 Kg LPG gas cylinders in Pangkalan Silet Adi Putro, Malang City. These factors are very crucial in determining whether customers will continue to use the product or switch to another provider. Therefore, understanding the relationship between price, quality, and product availability on customer loyalty is an important aspect in LPG gas business management. The research method used is a quantitative approach with a sampling technique using the purposive sampling method. Data were collected through a questionnaire using a Likert scale as a measuring tool distributed to 3 Kg LPG gas cylinder customers to determine their perceptions of price, quality, and product availability. The number of samples was determined using the Slovin formula with a total of 85 respondents. The data analysis test in this study used a validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, hypothesis test, and coefficient of determination test (Adjusted R²) using SPSS software version 25. The results showed that price, quality, and product availability factors simultaneously influenced customer loyalty. In addition, partially competitive prices, good product quality, and consistent availability have a significant effect on customer loyalty, indicating that improvements in each of these aspects can increase overall customer loyalty. Keywords : Price Determination, Quality, Product Availability, Customer Loyalty
Pengaruh Media Sosial, Lingkungan, Dan Teknologi Digital Terhadap Minat Berwirausaha Dikalangan Mahasiswa FEB Unisma Mutiara, Sawidatul; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media, environment, and digital technology on entrepreneurial interest among students of the Faculty of Economics and Business, Universitas Islam Malang (FEB UNISMA), particularly Management students of the 2021 cohort. The development of the digital era has brought significant changes to the business world, where social media and digital technology have become key factors in supporting entrepreneurship. Additionally, the environment, including both family and university settings, plays an essential role in shaping students' entrepreneurial interest. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 82 respondents selected using purposive sampling. The data analysis technique employed multiple linear regression to determine the influence of each independent variable on entrepreneurial interest. The results indicate that social media significantly influences students' entrepreneurial interest by facilitating promotion, market access, and business networking. The environmental factor also has a positive impact, where family support and a conducive academic environment encourage students to start businesses. Furthermore, digital technology contributes to increasing entrepreneurial interest by providing access to business information, flexible capital opportunities, and operational efficiency. Keywords: Social Media, Environment, Digital Technology, Entrepreneurial Interest, Students 
Pengaruh Iklan Media Sosial TikTok, Citra Destinasi, Online Customer Review di Google Maps Dan Harga Terhadap Minat Kunjung di Wisata Telogo Sewu Pandaan. Zuhriyah, Lailatuz; Arifin, Rois; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of TikTok advertising, destination image, online customer reviews on Google Maps, and pricing on tourist visit intention to Telogo Sewu Pandaan. Using a quantitative explanatory approach, data were collected from 90 TikTok users familiar with the destination. Multiple linear regression analysis shows that all variables significantly influence visit intention, both simultaneously and partially. TikTok advertising and destination image emerged as dominant factors. These findings highlight the strategic role of social media and destination perception in attracting tourists. Keywords: TikTok Advertising, Destination Image, Online Customer Review, Price, Visit Intention, Telogo Sewu
Analisis Pengaaruh Pengungkapan Environmental, Social Dan Governance (ESG) Terhadap Nilai Perusahaan Dalam Sektor Manufaktur Dan Minuman Di Bursa Efek Indonesia Tahun 2020 - 2023 Salsabila, Firyal Hasna; Malikah, Anik; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of environmental, social and governance (ESG) disclosure on company value in companies listed on the Indonesia Stock Exchange in the 2020 - 2023 period. This study uses a type of quantitative data with a type of secondary data sourced from annual reports and sustainability reports for the 2020 - 2023 period. The sample selection method uses purposive sampling. This study uses a sample of manufacturing companies in the fields of food, beverage, pharmaceuticals and infrastructure listed on the Indonesia Stock Exchange during the period of 2020-2022. The number of companies sampled in this study is 10 companies for 4 years with a total of 40 sample data. The data analysis technique used in this study is linear regression of panel data using E-views 12 and SPSS v 22 with the best model choice being the Common Effect Model. The results of this study show that the variables of Environmental disclosure, Social disclosure, and Governance disclosure havea positive and significant effect on company value.  Keywords: Environmental disclosure, Social disclosure, Governance disclosure, company value.  
Pengaruh Fitur Live Shopping, Service Quality, Dan Product Quality, Terhadap Keputusan Pembelian Pada E – Commerce Tiktok Shop Hidayat, Ahmat; Salim, Muhammad Agus; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine and analyze the influence of three independent variables, namely Live Shopping Features, Service Quality, and Product Quality, on the dependent variable, Purchase Decision, on the TikTok Shop E-commerce platform. This case study focuses on students of the Faculty of Economics and Business, Islamic University of Malang. Data collection was conducted through a purposive sampling method by distributing Likert scale questionnaires to 95 respondents who met the criteria. The collected data were then analyzed using multiple linear regression and hypothesis testing methods, including the F test and t-test, with the assistance of IBM SPSS version 26 software. The analysis results indicate that simultaneously, or collectively, the three independent variables, Live Shopping Features, Service Quality, and Product Quality, have a significant influence on Purchase Decisions on TikTok Shop. Live Shopping Features were found to have no significant partial effect on Purchase Decisions. Conversely, the variables Service Quality and Product Quality partially have a significant influence on Purchase Decisions. Keywords: Live Shopping Features, Service Quality, Product Quality, Purchase Decision.
Pengaruh Green Satisfaction, Green Knowledge dan Green Trust terhadap Keputusan Pembelian Produk Skintific (Studi Kasus : Mahasiswa FEB UNISMA Angkatan 2021) Monteha, Karisma; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green satisfaction, green knowledge and green trust on the purchase decision  of Skintific products. Purchase decisions are part of consumer behavior that includes choosing, buying, and using a product. This study uses a quantitative approach by collecting data from 60 respondents who are FEB UNISMA students of the class of 2021. This study uses a snowball sampling  technique with the help of the WhatsApp application. The variables studied are Green satisfaction, green knowledge and green trust which are one of the important factors in purchasing decisions for  environmentally friendly skincare products. The results of this study show that simultaneously green satisfaction, green knowledge and green trust affect the purchase decision of skintific products. Green satisfaction and green knowledge partially affect the purchase decision  of skintific products, while green trust has no effect on the purchase decision  of skintific products. This study suggests that Skintific  companies further evaluate their communication strategies regarding environmentally friendly practices that have been implemented regularly and show their commitment to environmental issues through transparent sustainable actions in an effort to build communication with consumers that will affect green trust.  Keywords: Green Satisfaction, Green Knowledge, Green Trust, Purchase Decisions, Skintific Products.
Co-Authors Achasia, Prima Nur Afifah, Lailia Ahmat Hidayat, Ahmat Alfian Budi Primanto Anggarani, Huwaina Tryas Anik Malikah Arini Fitria Mustapita Asyadi, Erda Dwi Ananda Azizah, Sovia Nur Balgista, Tiara Wildana Basalamah, Muhammad Ridwan Cahya Wulandari Darmawan, Alvian Dwi Nur Cahyono Dwiyani Sudaryanti Fanely Yane, Sultan Nuur Fanaul Akbar Harun Alrasyid Kafi, Jamaludin Kamtari, Gita Ade Khalikussabir, Khalikussabir Kirani, Mutiara Sylvi Lailatuz Zuhriyah Listi, Ike Ratna M. Agus Salim Al Fathoni Mahendra, Mochamad Jaya Maimun, Muhammad Maulana, Hurin Maulana, Ramadhani Dika Mohammad Rizal, Mohammad Monteha, Karisma Murtadho, Naufal Alit Mutiara, Sawidatul Nalurita, Iedilia Izza Neni, Neni Nisa, Khoirotun Nur Rohmah, Febyana Jihan Nurhidayah Nurhidayah Pardiman Pardiman Putri, Hernita Cahyani Dwi Ramadhani, Nuraulia Rizky Rois Arifin Salsabila, Firyal Hasna Siba, Fadila Hasna Siti Asiyah Soleha, Faridatus Sulyantri, Sulfy Wulandarii, Dewi Yuana, Marliya Ira Zailuis, Monica I’mal Zaki, Muhammad Firdaus