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Pengaruh Pengalaman Nasabah Dalam Penggunaan MBanking Terhadap Loyalitas Nasabah Bank Syariah Indonesia (Studi Kasus Masyarakat Sei Mencirim) Syahira, Tira; Indra, Ahmad Perdana; Anggraini, Tuti
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.13347

Abstract

The purpose of this research is to determine whether a company's ability to retain its current customers is more important than its ability to acquire new customers. BSI wants to increase customer satisfaction and service quality by growing customer loyalty through mobile banking. Even though many BSI clients already have BSI Mobile, not all of them make full use of it. Therefore, the level of customer loyalty when using BSI Mobile is not too high. This is based on consumer interviews with BSI mobile banking users which show that consumers often decide to make transactions via BSI Mobile. The reason is that BSI Mobile is more user friendly and convenient; all you need is a smartphone to use it anytime, anywhere. For customers who decide not to use BSI Mobile for transactions due to lack of security, increased vulnerability to fraud, and ease of hacking. The aim of this research is to analyze and assess how customer experience and service quality influence BSI mobile banking customer loyalty, both partially and simultaneously. A quantitative approach was used in this research. This data was collected through survey research techniques on BSI customers who use mobile banking services. Customer loyalty and service quality in BSI mobile banking are positively and significantly influenced by customer experience, according to research findings
PENGARUH PENERAPAN BONUS PADA TABUNGAN WADI'AH (YAD DHAMANAH) DAN NISBAH BAGI HASIL TABUNGAN MUDHARABAH TERHADAP TINGKAT KEPUASAN NASABAH (STUDI KASUS BSI KCP MEDAN PULO BRAYAN) Ayuni, Ifti; Indra, Ahmad Perdana; Anggraini, Tuti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10611

Abstract

The purpose of this study is to ascertain the connection between and consequences of the installation of bonuses on savings wadi'ah (yad dhamanah) and the ratio of savings income to customer satisfaction. This sort of analysis is quantitative and uses data from the whole customer base of the bank BSI KCP Medan Pulo Brayan in 2022. Of those customers, 3.210 used the savings yad adh-dhamanah product and 5.540 used the savings mudharabah product. According to the study's findings, customer satisfaction in Bsi Kcp Campo Pulo Brayan was greatly positively impacted by partially displaying the Wadi'ah Savings Bonus and the ratio of income from savings. Ratio to Results (X2) has a strong beneficial effect on customer satisfaction in Bsi Kcp Field Pulo Brayan while also displaying Wadi'ah Savings Bonus (X1). It has been established that this has a Fitung value of 552,773 and a significance of 0. For the value of Calculus > Ftable is 552,773 > 3.09, and at the significance value () 0.05 is 0,000 0.05. As a result, it can be said that Wadi'ah Savings Bonus (X1) and Ratio to Mudharabah Savings Outcome (X2), two free factors, simultaneously have a considerable beneficial influence on bound variables related to customer happiness. (Y). Keywords : Wadi’ah Savings Bonus, Proportion to Results, Savings in Expenses, Customer Satisfaction