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All Journal Jurnal Darma Agung JSIP: Jurnal Studi Ilmu Pemerintahan
Haryono, Andri
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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SOCIAL MEDIA MARKETING IN THE PROMOTION OF INCUBATOR BUSINESS PROGRAMS Herawati, Andi Febri; Yusuf, Muhammad; Cakranegara, Pandu Adi; Sampe, Ferdinandus; Haryono, Andri
JURNAL DARMA AGUNG Vol 30 No 2 (2022): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i2.2304

Abstract

One of the reasons the government will continue to implement public information disclosure is the public's lack of understanding and knowledge about government service programs. As one of the government agencies that provides public services, the Bandung Industrial Training Center uses social media platforms such as Instagram, Facebook, and WhatsApp as marketing media to provide information and market the Business Incubator program. According to Gunelius, the concept of implementing Social Media Marketing is used to analyze the implementation of Social Media Marketing, namely Content Creation, Content Sharing, Connecting, and Community Building. The goal of this study is to identify and analyze how the Bandung Industrial Training Center uses Social Media Marketing to promote the Business Incubator program. The descriptive qualitative research method was used, as well as the constructivism paradigm. The Bandung Industrial Training Center, according to the findings, implemented four critical elements that contributed to the success of Social Media Marketing: Content Creation, Content Sharing, Connecting, and Community Building. However, the application in the three social media platforms remains unbalanced, and the use of features in each social media platform is inefficient. This article uses terms such as business incubator, public service, and social media marketing.
ANALYSIS OF COMPETENCE, LEADERSHIP STYLE, AND COMPENSATION IN THE BANDUNG CITY PASAR BERMARTABAT Yusuf, Muhammad; Haryono, Andri; Hafid, Hardianti; Salim, Nur Agus; Efendi, Muhsin
JURNAL DARMA AGUNG Vol 30 No 1 (2022): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i1.2271

Abstract

Sumber Daya Manusia merupakan salah satu elemen terpenting dalam suatu perusahaan karena SDM merupakan kunci penentu maju atau mundurnya suatu perusahaan. Perubahan teknologi dan berbagai dinamika yang ada menyebabkan persaingan semakin ketat. Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan Supportive, Kompensasi dan Kompetensi terhadap Kinerja Pegawai di Pasar Bermartabat Kota Bandung. Penyebaran kuesioner sebanyak 73 responden menggunakan google form. Penelitian ini menggunakan studi kuantitatif dengan metode analisis regresi berganda dan menggunakan program SPSS25. Hasil penelitian menunjukkan Gaya Kepemimpinan Mendukung, Kompensasi dan Kompetensi berpengaruh terhadap kinerja karyawan di PD. Pasar Bermartabat Kota Bandung.
The Urgency of Improving Public Services in the Digital Era through Electronic-Based Government Systems Haryono, Andri; Nuryati, Deti
Jurnal Studi Ilmu Pemerintahan Vol. 5 No. 1 (2024): JSIP: Jurnal Studi Ilmu Pemerintahan
Publisher : Department of Government Studies, Universitas Muhammadiyah Buton.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jsip.v5i1.5575

Abstract

This research examines the implementation of public policies with the objective of improving public administration services in the digital era. The application of digital technology offers the government the potential to deliver services that are more efficient, accessible, transparent, and participatory. Nevertheless, the implementation of public policies encounters obstacles, including the digital divide, resistance to change, budgetary constraints, and data security concerns. This study examines the factors that facilitate or impede the implementation of policies and formulates strategies and recommendations to optimize public administration services in the digital era. The results demonstrate that the implementation of strategies, including the expansion of human resources, the development of information and communication technology infrastructure, the streamlining of service processes, the formation of collaborative partnerships with stakeholders, and the formulation of responsive and adaptive policies, can facilitate the positive transformation of public administration services in the digital era. This transformation can be evidenced by enhanced efficiency, accessibility, transparency, community participation, and community satisfaction.
Co-Authors Andi Febri Herawati Cakranegara, Pandu Adi Hardianti Hafid Muhammad Yusuf Muhsin Efendi Nur Agus Salim, Nur Agus Nuryati, Deti Sampe, Ferdinandus