Garuda - Garba Rujukan Digital

PENGARUH KOMPENSASI, KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN KUD MOJOSONGO Studi kasus pada KUD Mojosongo di Boyolali WIDI ASTUTI, EVI; dasmadi, dasmadi; puji rahayu, listyowati
EKOBIS Vol 8 No 1 (2020)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v8i1.244

This is study aims to determine and prove the influence of compensation, leadership and work discipline on employee performance at KUD Mojosongo. This research using quantitative research method with the collection of data through the technique of questionnaires. Sample used for this research is 30 employees of KUD Mojosongo by using samplingjenuh method. The technique analysis used is multiple linear regression with SPSS 20. Then, seeing how big influence the compensation, leadership and work discipline on employees performance on hypoesis test. From regression analysis tes, explained that 26,3% variables of compensation, leadership and work discipline on employees performance. Meanhile 73,7% influenced by other variables. Keywords : Compensation, Leadership, Work Discipline and Employees Perfomance.

ANALISIS PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (BERBASIS ANDROID ) TAHUN 2019 (Studi kasus pada dosen dan mahasiswa pengguna smartphone Samsung Di Universitas Boyolali) Sakurat, Joko; puji rahayu, listyowati; safitri, unna Ria
EKOBIS Vol 8 No 1 (2020)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v8i1.245

This research aims to know the influence of brand image, price, and product quality of samsung smartphone purchases on all student users of samsung mobile phones (android-based) at the University of Boyolali. The technique of collecting data which used of these tests are the questionnaire and the interviews conducted in the months april and stay there until 2019 mt gas bali on june .The technique of the sample collection that is used accidental the sampling method of , all of the data have been analyzed from the analysis the percentage of , it is anticipated that analysis linear regression of multiple , the fit and proper test classical economic assumptions agreed to at , the test and been approved f , a satire or a reflecti efforts whatever survives this test and coefficients of determination. Percent of the population in this research was lecturers and students the user of mobile phone samsung ( the android based ) at the university of boyolali , with samples from 100 respondents in the present study. From hypothesis testing in mind that the goal of brand, price and quality of products simultaneously influential buying decision significantly to Samsung mobile phone (android-based). Partially variable of influential brand image quality significantly to purchase Samsung mobile (android-based). While variable pricing and product quality partially do not affect purchase decisions significantly to Samsung mobile phone (android-based). Keywords: brand image, price, product quality, purchase decision.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada CV. XP Computer, Boyolali) dewi, fitriana; puji rahayu, listyowati; safitri, Unna
EKOBIS Vol 8 No 1 (2020)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v8i1.262

Based on the results of the study note that the price of a partial no effect on purchasing decisions this is evidenced by the value of t count < t table it’s about -0.2243 <1.984. As for the quality of service is known that the partial effect on purchasing decisions. This is evidenced in the grain of service quality regarding the reliability and assurance that the value of tcount > ttable 3.986> 1.984 and 2.011> 1.984. Determination test result there is influence between price and quality of service to decision of purchase equal to 38% whereas 62% influenced by other factor not examined in this research. Keywords: Price, Service Quality, Purchase Decision

ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN rahmandika, yoan fauzia; puji rahayu, listyowati; Purwanto, Hari
EKOBIS Vol 8 No 1 (2020)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v8i1.319

Lingkungan global yang berubah semakin cepat saat ini menyebabkan setiap perusahaan, termasuk Biro Perjalanan Wisata sebagai sebuah bisnis jasa mencoba mencari cara yang inovatif guna mencapai keunggulan kompetitif, meningkatkan kepuasan konsumen dan meningkatkan efisiensi tanpa mengorbankan kepercayaan dan kualitas pelayanan. Tujuan penelitian ini adalah untuk mengetahui : Menganalisis signifikansi pengaruh harga terhadap kepuasan konsumen. Menganalisis signifikansi pengaruh kualitas pelayanan terhadap kepuasa konsumen, Menganalisis signifikansi pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen. Hasil penelitian menunjukkan bahwa harga berpengaruh signifikan terhadap kepuasan konsumen Biro Perjalanan Pariwisata Kencana Tour di Simo Boyolali dengan p value 0,000 < 0,05. Kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan konsumen Biro Perjalanan Pariwisata Kencana Tour di Simo Boyolali, dengan p value 0,068 > 0,05. Harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Biro Perjalanan Pariwisata Kencana Tour di Simo Boyolali, dengan p value 0,000 < 0,05. Kata Kunci : harga, kualitas pelayanan dan kepuasan konsumen

PELAYANAN JASA SERVIS MOBIL DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDY KASUS DI BENGKEL CHANDRA MOTOR SPOORING BOYOLALI) Kusuma, Taufiq Chandra; Hegy Suryana, Alean Kistiani; Puji Rahayu, Listyowati; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.614

Memberi pelayanan karyawan harus bersikap baik dalam pelayanan yang mereka suguhkan, tidak hanya itu juga harus memiliki ketepatan waktu yang cepat, efektif dan selesai terhadap pelayanan yang diberikan ke konsumen, membuat pelanggan maupun konsumen bahagia dengan pengalamannya disini dan pelayanan yang berkesan baik dan memuaskan diberikan perusahaan itu adalah sikap dasar prinsip usaha yaitu melayani. Penelitian ini merupakan penelitian kuantitatif yang metode survey untuk mendapatkan data primer. Intrumen penelitian berisi sejumlah pertanyaan di mana jawaban yang disediakan merupakan jawaban yang terukur dengan skala likert. Data yang diperoleh kemudian dianalisis dengan SPSS pada taraf kepercayaan 95% sehingga mampu menjawab hipotesis penelitian. Hasil analisis penelitian menyatakan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data yang terkumpul terdistribusi normal (sig 0,200 > 0,05), tidak terjadi multikolinearitas di mana nilai VIF untuk variabel X1, X2, X3, X4, X5, masing-masing adalah 1,863; 3,058; 2,708; 2,459; 1,581. Sementara itu, nilai Tolerance untuk masing-masing variabel X1, X2, X3, X4, X5 adalah 0,537; 0,327; 0,369; 0,407; 0,633. Hasil uji autokorelasi adalah tidak terjadi autokorelasi dU<d<4-dU (1,65<2,182<4-1,44). Hasil uji t menyatakan bahwa reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Kesimpulan dari penelitian antara lain reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan.

PENGARUH LINGKUNGAN KERJA, MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. TUPAI ADYAMAS INDONESIA KABUPATEN BOYOLALI DI BOYOLALI Gea, Yernijati; Puji Rahayu, Listyowati; Safitri, Unna Ria; Suryana, Alean Kistiani Hegy
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1067

The purpose of this study was to analyze the effect of 3 independent variables (partial) which are work environment, work motivation and work discipline on the dependent variable Y, namely work productivity and also to determine the effect together (simultaneously). And the participants of this study are some of the company's employees. Purposive sampling was used to select samples for research. 100 company workers in ready-made cloth factories who were enrolled in this study became the research sample. Questionnaire data in the form of a questionnaire is the type of data used. Multiple linear regression analysis is used in the analytical method. According to the results of the F test, all the company's independent variables X1, X2, X3 have a significant effect on the dependent variable Y. well, the t-test reveals that while the variables X2 (work motivation) and X3 (work discipline) have a significant impact on the Y variable (productivity work), while variable X1 (work environment) does not significantly affect productivity. The R-square value indicates a coefficient of determination of 0.650. This shows that the three independent variables, namely X1 (work environment), X2 (work motivation) and X3 (work discipline) can explain 65.0% of the dependent variable Y (work productivity), while the remaining 37.5% is explained by the factors outside the model.

PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HERMIONE DI BOYOLALI KOTA Rachmawati, Antika; Puji Rahayu, Listyowati; Ria Safitri, Unna; Purwanto, Hari
EKOBIS Vol 12 No 2 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRAKSI Tujuan dari penelitian ini adalah untuk mengevaluasi dampak dari pemasaran digital, mutu produk, dan persepsi merek terhadap keputusan pembelian produk Hermione di Boyolali. Penelitian ini melibatkan 94 responden yang sudah mencoba produk Hermione. Jenis analisis yang digunakan dalam penelitian ini adalah pengujian hipotesis dengan uji t dan penghitungan koefisien determinasi. Penelitian menemukan bahwa pengaruh pemasaran digital terhadap keputusan pembelian tidak signifikan dengan nilai hipotesis t sebesar 0,428 pada tingkat signifikansi 0,05. Dampak kualitas barang terhadap keputusan beli juga tidak penting dengan nilai t 0,05, tepat di ambang signifikansi 0,05. Pada saat yang sama, pengaruh citra merek terhadap keputusan pembelian memiliki nilai hipotesis t sebesar 0,000, yang jauh di bawah 0,05. Analisis menunjukkan bahwa digital marketing, kualitas produk, dan citra merek secara bersama-sama memiliki pengaruh sebesar 42,1% terhadap keputusan pembelian. Temuan ini menunjukkan bahwa faktor-faktor tersebut berperan penting dalam keputusan pembelian produk Hermione di Boyolali. Kata kunci: Digital Marketing, Kualitas Produk, Citra Merek, Keputusan Pembelian. ABSTRACT The purpose of this research is to spread the impact of digital marketing, product quality, and brand perception on purchasing decisions for Hermione products in Boyolali. This research involved 94 respondents who had tried Hermione products. The type of analysis used in this research is hypothesis testing with the t test and confirmation of the coefficient of determination. The research found that the influence of digital marketing on purchasing decisions is not significant with a hypothesis t value of 0.428 at a significance level of 0.05. The influence of product quality on purchasing decisions is also not important with a t value of 0.05, right at the significance threshold of 0.05. At the same time, the influence of brand image on purchasing decisions has a hypothesized t value of 0.000, which is far below 0.05. Analysis shows that digital marketing, product quality and brand image together have an influence of 42.1% on purchasing decisions. These findings indicate that these factors play an important role in purchasing decisions for Hermione products in Boyolali. Keywords: Digital Marketing, Product Quality, Brand Image, Purchasing Decisions

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