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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan PROFICIO: Jurnal Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Golden Ratio of Data in Summary Jurnal Ilmu Sosial dan Politik (JISPOL)
Sianturi, Charles M.
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Golden Ratio of Data in Summary

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The Effect of Digitalization of Banking Services on Consumer Satisfaction Panjaitan, Chetrin Ruth Caroline; Sianturi, Charles M.; Rajagukguk, Jonson
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.526

Abstract

Digitalization services are a banking innovation in providing fast services that can be accessed anytime and anywhere to consumers. Bank BRI Sisimangaraja is one of the banks developing this digitalization service innovation. Consumer satisfaction is the main factor that must be considered by a service provider company, especially banking, to maintain the company's survival. Therefore, in order to achieve consumer satisfaction, digitalization services are carried out well and correctly. The aim of this research is to find out whether the digitalization of banking services has an effect on bank consumer satisfaction. In accordance with research, there are four elements of measuring banking digitalization services that influence consumer satisfaction, namely speed, accuracy, comfort and security. This research uses quantitative research methods with multiple linear regression analysis. The respondents in this research were 120 people who were active customers of Bank BRI Sisimangaraja. The research results obtained from this research show that speed has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.221, meaning that speed influences consumer satisfaction by 0.221 units. Accuracy has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.267, meaning that accuracy influences consumer satisfaction by 0.267 units. Convenience has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.452, meaning that comfort influences consumer satisfaction by 0.452 units. Security has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.710, meaning that security influences consumer satisfaction by 0.710 units. In this way, speed, accuracy, comfort and security have a significant effect simultaneously (together) on the consumer satisfaction variable. Based on the results of the table analysis, the adjusted R square value is 0.479. This means that the influence of service and product quality contributes a joint influence of 47.9% to the consumer satisfaction variable, while the remaining 52.1% is influenced by other variables.
The Influence of Social Media Promotion on Online Purchase Decisions for Beauty Products Naibaho, Lamtio Dame Lorita Br; Sianturi, Charles M.; Rajagukguk, Jonson
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.546

Abstract

In the contemporary digital age, the internet has emerged as a powerful medium for product promotion, significantly influencing how people access information and fulfill their daily needs. This ease of access extends to business transactions, where entrepreneurs leverage the internet as a platform for online product sales. Social media, a relatively new mode of communication enabled by the internet, plays a pivotal role in this process. This research seeks to examine the impact of social media promotion on online purchasing decisions for beauty products among students at Universitas HKBP Nommensen, Medan.  The study employs a quantitative approach. The population consists of all students at Universitas HKBP Nommensen who have purchased beauty products online; however, the exact population size is not known. Using the Slovin formula, a sample of 100 respondents was randomly selected to represent each faculty. The findings reveal that social media promotion has a significant effect on purchasing decisions, as demonstrated by the results of the t-test. The t-value obtained was 8.429, exceeding the critical t-value of 1.4355, with a significance level of 0.000, which is less than the 0.05 threshold. The coefficient of determination (R²) was calculated to be 0.420, indicating that 42.0% of the variance in purchasing decisions can be attributed to social media promotion, while the remaining 58.0% is influenced by other factors not covered in this study. In conclusion, the research confirms that social media promotion has a positive and significant impact on the online purchasing decisions of beauty products among students at Universitas HKBP Nommensen, Medan.
Co-Authors Banjarnahor, Sarido Br Sagala, Melvi Yuliana Daeli, Alfred Patriot Bush Halawa, Steven Michael Hutasoit, Wita Gusti Purnama Johnson Pasaribu Jonson Rajagukguk Kepler Sinaga Lisa Agustina, Lisa Manik , Karin Venensia Br. Marbun, Nurpika Naibaho, Lamtio Dame Lorita Br Panjaitan, Chetrin Ruth Caroline Renata, Sion Natalia Sianturi, Cyndia Audria Sihombing , Natalia ET Sihombing Sihombing, Erika Juliana Sihombing, Natalia E. Simamora, Venny Chyntia Simangunsong, Ridhon NB. Simaremare, Donni Situmorang, Flora Nikita Waruwu, Poppy Efrida Zega, Rini Puspa