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All Journal Humano: Research Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Marketing Jurnal Ecogen International Journal of Business, Law, and Education Economics Studies and Banking Journal
Safitri, Camelia
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Humano: Research Journal

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PERSONALITY TRAITS MAHASISWA DAN DAMPAK BISNIS DIGITAL: PENGARUH TERHADAP GREEN ENTREPRENEURIAL INTENTION Safitri, Camelia
Humano: Jurnal Penelitian Vol 15, No 1 (2024): PERIODE JUNI
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i1.8142

Abstract

This research explores the influence of students' personal characteristics on their participation in digital business and its impact on the digital economy. Using a quantitative approach, an online survey was conducted on 200 students. Personality traits are analyzed using the Big Five theory which includes extroversion, agreeableness, conscientiousness, neuroticism, and openness. Data were analyzed using linear regression. The research results show that personality traits have an influence on Green Entrepreneurship Intention, while economics and digital business have no influence on Green Entrepreneurship Intention, extroversion, agreeableness, and conscientiousness have a positive influence on student participation and contribution in digital business, while neuroticism and openness have an influence. negative. This research confirms the importance of personal traits in influencing students' participation in digital business and recommends strategies to increase their awareness and participation. It is hoped that the research results can support the development of more effective education and training strategies in the field of digital entrepreneurship and can increase Green Entrepreneurial Intention among students.
Co-Authors Hari Mulyadi, Hari M. Arief Ramdhany Maya, Fasya Miranda, Mira Mutiara Hikmah Nani Sutarni Nur Indah, Nur Putri, Kusbandiyah Qudsi, Lintang Jawaril Sri Astuti SRI RAHAYU