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STRATEGI PENINGKATAN DAYA TARIK DI DESTINASI TANJUNG BIAS DESA SENTELUK KECAMATAN BATU LAYAR KABUPATEN LOMBOK BARAT salsabila, elvira hilwa; Astuti, Puja; Ashari, Widya Karisma; Ouktafia, Famira; Wahyudi, Diki; Jailani, Muhammad Aprian; Zitri, Ilham
Jurnal Paradigma Vol 12, No 2 (2023)
Publisher : Magister Administrasi Publik FISIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jp.v12i2.13449

Abstract

Tanjung Bias Beach is one of the beaches in Kenteluk Village, Kec. Batu Layar, West Lombok Regency, the existence of Tanjung Bias Beach has had a big influence on the economy around the Tanjung Bias Beach tourism object. During the Covid-19 Pandemic, tourist visits and local community income decreased drastically. Seeing the development of tourism, there is a need for a good strategy to develop potential energy. tourist attractions on Tanjung Bias Beach. This research uses a qualitative descriptive method, namely describing and analyzing phenomena, events, social conditions, attitudes, perceptions or thoughts of a person individually or in groups and using SWOT analysis, because this research is directed at solving various problems such as opportunities, strengths, weaknesses and threats that exist at the Tanjung Bias Beach tourist attraction. SWOT analysis is the systematic identification of factors for developing strategies. The SWOT analysis compares the external factors Opportunities (opportunities) and Threats (threats) with internal strength factors (strengths) and weaknesses (weaknesses). The Village Government together with the BUMDes Management in Senteluk Village, Batu Layar District, West Lombok Regency are reorganizing and looking for a solution. So that the tourism sector at Tanjung Bias Beach continues to run and develop as it should, one of the ways is by promoting on social media. Media is one of the information links between the government and the community, including information regarding various developments in the tourism sector. Promotional activities by introducing various tourism potentials to introduce tourism products and their uniqueness to tourists and providing understanding and education for local communities and through potential events to introduce Tanjung Bias Beach. Based on the results of interviews, internal factors consist of strengths and weaknesses. These strengths are beautiful natural panoramas, horse attractions, close to the city center and have adequate security, have culinary delights. Weaknesses are parking fees and fraud, road conditions are not good, it is not yet a major tourist destination and not many people know about access and external factors consist of opportunities and threats. These opportunities are creative industries from the community and the existence of various culinary businesses. Meanwhile, the threat is competition between tourist attractions.
INOVASI MASYARAKAT DESA PAKUAN KECAMATAN NARMADA DALAM PENGEMBANGAN AGRICULTURAL DALAM MENINGKATKAN PENDAPATAN EKONOMI MASYARAKAT DILAKUKAN MAHASISWA UMMAT Salsabila, Elvira Hilwa; Humaya, Siti; Suheldi, Rizki; Wahyudi, Diki; Nurwelis, Nurwelis; Royani, Ida; Andani, Mira; Saputri, Wahyu; Rosmini, Rosmini; Jailani, Muhammad Aprian; Hidayat, Rahmat
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i1.2983

Abstract

Desa Pakuan di Kecamatan Narmada, Kabupaten Lombok Barat, mayoritas penduduknya adalah petani dengan kekayaan sumber daya alam meliputi coklat, kopi, durian, pisang, rambutan, kelapa, dan pohon aren. Masyarakat bertujuan meningkatkan kondisi ekonomi melalui pengembangan produk inovatif seperti keripik pisang, gula aren, dan coklat. Menggunakan metode survei dan observasi, penelitian fokus pada pengembangan potensi desa melalui inovasi produk dan mengidentifikasi peluang transformasi produk pertanian. Temuan awal mengungkapkan tantangan signifikan: rendahnya penciptaan produk lokal, strategi penetapan harga yang tidak memadai, dan keterbatasan modal dari produk pertanian. Pengembangan berkelanjutan dalam produksi barang menawarkan manfaat jangka panjang bagi petani dengan memperkenalkan keterampilan baru dan praktik pertanian yang lebih berkelanjutan. Namun, pengembangan produk lokal membutuhkan dukungan komprehensif dalam pendanaan, sumber daya manusia, teknologi budidaya, transportasi, dan legalisasi.
Impelementasi Program Digitalisasi pada Dinas Kearsipan dan Perpustakaan Kota Mataram Ali, Muhammad; Erlambang, Nanda; Salsabila, Elvira Hilwa; Jailani, Muhammad Aprian
JPAP: Jurnal Penelitian Administrasi Publik Vol. 9 No. 2 (2023): JPAP (Jurnal Penelitian Administrasi Publik)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpap.v9i2.10006

Abstract

The Mataram City Archives and Library Service (Diarpus) is one of the Regional Technical Institutional Organizations responsible for organizing archives to form a national integrated archive management system. This research aims to determine how far the use of the Srikandi Application in implementing e-government is to improve the quality of research services. This uses a descriptive qualitative approach to produce information. Determining informants uses a purposive sampling technique, namely a data source sampling technique including the head of utilization and archival services development in analyzing data using the Miles & Huberman Interactive Analysis Model which can be visualized as follows: Data Collection, Reduction, Data Presentation, The conclusion that is used as a reference for researchers in the theory put forward by Edwards III is that there are four variables in public policy, namely Communication, Resources, Implementing Attitudes and Bureaucratic Structure. It can be concluded that the inhibiting factors are employees' lack of understanding in implementing their duties and responsibilities and human Resources (HR). ) is still considered lacking or limited, and infrastructure is still somewhat lacking. Researchers' suggestions for implementing Electronic Government through an Integrated System (SRIKANDI) in the Mataram City archives and library service, namely increasing the provision of facilities, including infrastructure, and providing training or private practice to employees who are still in a situation where they are technologically illiterate and have difficulty using the SRIKANDI application