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ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Nasoha, Mohamad; Ngarbingan, Hubertina Karolina; Ginting, Ginta
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Wellness Tourism as a Pathway to Sustainable Tourism: Opportunities and Challenges in Lombok, West Nusa Tenggara Suryantari, Yulita; Lanisy, Nihan Anindyaputra; Ngarbingan, Hubertina Karolina
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.763

Abstract

Wellness tourism is one of the increasingly popular forms of tourism that holds significant potential to support sustainable tourism development. This research was conducted in Lombok, West Nusa Tenggara, known for its natural beauty, rich culture, and serene, pollution-free atmosphere, which are key factors supporting health and relaxation-based tourism. The study aims to explore the potential and challenges of developing wellness tourism in Lombok and its contribution to sustainable tourism in the region. Using a descriptive qualitative method, data was collected through observation, interviews with tourism stakeholders and tourists, as well as field documentation. The findings indicate that Lombok, particularly the Gili Trawangan and Senggigi areas, has strong appeal as a wellness tourism destination. However, the development of wellness tourism still faces several challenges, such as a lack of targeted promotion and high domestic transportation costs. These findings suggest that wellness tourism can be a strategic approach to achieving sustainable tourism, provided there is policy support, adequate infrastructure, and active involvement of local communities.
Analysis The Motivation Of Makam Pangeran Jayakarta Visitors As A Religious Tourism Site In Jakarta Afgani, Rizky Rivaldi; Ngarbingan, Hubertina Karolina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8011

Abstract

In recent years, religious tourism has experienced significant growth in various regions of Indonesia. Tourists nowadays not only seeking spiritual experiences but also looking to dive into the historical aspects of the locations they visit. This study aims to analyze the potential of religious tourism at the Makam Pangeran Jayakarta, and understand the internal and external motivations as well as the experiences visiting the Makam Pangeran Jayakarta from visitors perspective. This research employs a qualitative approach, using a descriptive design. Data collection methods include observation, interviews, and documentation. Data analysis uses the SWOT model for the tourism sector developed by Yoeti. This research is expected to provide insights and information to public about the existence of religious tourism destination in the future.
Sustainable Practices in Food Service Management: Exploring Eco-Friendly Restaurants in Indonesia Tourism Cities Akbara, Anisa Zahwa; Andy Mulyana; Ngarbingan, Hubertina Karolina
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2361

Abstract

 Sustainable practices in the food service industry are gaining prominence in tourism-driven Indonesian cities like Jakarta, Bandung, and Labuan Bajo (East Nusa Tenggara), where restaurants significantly impact the environment. Therefore, this study examines sustainable practices in food service management by exploring eco-friendly restaurants in Indonesia's tourism cities through a quantitative research approach. An online questionnaire was distributed, collecting responses from 257 participants to assess the impact of Sustainable Sourcing Ingredients, Waste Management Practices, and Energy Efficiency Measures on Customer Perception, with Customer Experience acting as a moderate variable. The results show that sustainable sourcing, waste management, and energy efficiency significantly influence customer perception of eco-friendly restaurants. Customer experience further strengthens these relationships. The study emphasizes the need for better communication and transparency, suggesting tools like eco-labeling, storytelling, and digital engagement. It offers valuable insights from a developing tourism context to support sustainable food service management and promote responsible consumer behavior.
The Potential Development of Karang Tawulan Beach as a Tourism Destination in Tasikmalaya Regency Ngarbingan, Hubertina Karolina; Lanisy, Nihan; Zahwa, Anisa
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.2054

Abstract

ABSTRACT As a maritime country, Indonesia has great potential to develop marine tourism. Biodiversity and socio-cultural diversity are unique and attractive to domestic and foreign tourists. Tasikmalaya is one of the regencies in West Java Province, which has several tourist attractions on the south coast, which are very beautiful and unspoiled. Known as one of the marine tourism in Tasikmalaya, Karang Tawulan Beach is one of the tourist destinations that has the potential to develop. However, the potential that exists has not been explored yet by the local government. Based on the condition of Karang Tawulan beach, the attractions, supporting facilities, and infrastructures require innovation by settled development planning, consistent implementation, and measurable and constructive evaluation. Therefore, this research aims to determine the potential that can be developed in Karang Tawulan Beach as a tourist destination in Tasikmalaya. This potential is categorized based on Cooper's theory (2000) including aspects of 4A, namely attractions, accessibility, amenities, and ancillary that are benchmarks for the development of a tourism destination. The research method used is descriptive qualitative. Data collection techniques used were interviews (in-depth interviews), observation, and triangulation. The data analysis method used is SWOT (Strength, Weakness, Opportunities, Thread) and AHP (Analytical Hierarchy Process). Keywords: SWOT, Sustainable TourismAnalytical Hierarchy Process.
Pemberdayaan Pengemudi Bus Lb.Bulus-Tasikmalaya untuk Promosi Pariwisata Jawa Barat Ngarbingan, Hubertina Karolina; Suruyantari, Yulita; Akbara, Anisa Zahwa; Satyarini, Ni Wayan Marsha; Lanisy, Nihan Anindiyaputra; Mulyana, Andy
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i1.7759

Abstract

West Java tourism has great potential to attract domestic and international tourists. Throughout 2022, 52.3 million domestic tourists will visit tourist attractions in West Java, while the number of foreign tourists will reach 146 thousand. The main attraction of West Java is its rich natural resources and traditional cultural heritage. The foundations of this culture are still felt strongly in the community, especially in their skills in making crafts and souvenirs, which are the main theme of this region. Therefore, bus drivers serving the route of Lb. Bulus-Tasikmalaya has great potential to promote West Java tourism. Interaction with many tourists from various regions and backgrounds, during a long journey that takes around 8-10 hours can be used as a golden opportunity to promote West Java tourism. One of them is by providing information about tourist destinations in West Java, such as natural, cultural, culinary, and historical tourist attractions. This PkM aims to empower Lb bus drivers. Bulus-Tasikmalaya to become an effective West Java tourism promotion agent. Data was collected through observation, interviews, and documentation. Observation results show that bus drivers have limited knowledge about West Java's tourism potential. Apart from that, bus drivers also do not have adequate tourism promotional materials. Based on the results of observations, it is recommended to empower bus drivers through training, providing tourism promotional materials, and providing incentives. By providing training, providing tourism promotion materials, and incentives, bus drivers experience increased knowledge and skills in promoting the tourism image of West Java, improve the quality of service and charity towards tourists, and increase tourist interest.
Perintisan Pengembangan Destinasi Wisata di Desa Senanghati, Malingping, Lebak, Banten Ngarbingan, Hubertina Karolina; Marsha Satyarini, Ni Wayan; Lanisy, Nihan Anindyaputra; Nasoha, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7502

Abstract

Desa Senanghati memiliki potensi wisata alam berupa pemandian air panas Citando, namun pengelolaannya belum optimal karena keterbatasan sarana prasarana, promosi, dan kapasitas sumber daya manusia. Kondisi tersebut berdampak pada rendahnya kunjungan wisatawan, minimnya Pendapatan Asli Desa (PAD), serta terbatasnya peluang ekonomi masyarakat lokal. Program Pengabdian kepada Masyarakat Universitas Terbuka (PkM-UT) dilaksanakan melalui pendekatan partisipatif yang mencakup penyuluhan, pelatihan, pendampingan intensif, serta pembentukan dan penguatan Kelompok Sadar Wisata (PokDarWis). Seluruh kegiatan disusun dalam tahapan sistematis yang berfokus pada peningkatan kompetensi pengelolaan destinasi, pengembangan layanan wisata, promosi digital, dan produksi ekonomi kreatif berbasis potensi lokal. Hasil menunjukan PokDarWis yang berfungsi sebagai penggerak utama pengelolaan wisata desa, peningkatan keterampilan masyarakat dalam pelayanan wisata dan pemasaran digital, serta munculnya produk ekonomi kreatif baru. Selain itu, kegiatan berkontribusi pada peningkatan kunjungan wisatawan, pendapatan warga, dan PAD desa. Kesadaran masyarakat terhadap pelestarian lingkungan juga meningkat melalui partisipasi aktif dalam pengelolaan kawasan wisata. PkM-UT berhasil meningkatkan kapasitas masyarakat dalam pengelolaan wisata berbasis komunitas dan menghasilkan model pendampingan yang operasional dan berkelanjutan. Model ini dapat diterapkan pada pengembangan desa wisata lain dengan karakteristik serupa.
Understanding the Antecedents and Consequences of Residents’ Attitudes Toward Tourism Development and Environmental Responsibility in Community-Based Tourism Villages: A Sustainable Tourism Perspective Ismulyati, Sri; Ngarbingan, Hubertina Karolina; Janita, Ike; Ginting, Ginta
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4316

Abstract

The development of sustainable tourism has become a central focus in the tourism sector. While its economic benefits are well recognized, tourism must also take responsibility for maintaining environmental sustainability. Despite its positive impacts, tourism can also bring negative effects on the environment. To support the development of environmentally responsible tourism strategies, this study proposes a model that integrates two theoretical approaches: Norm Activation Theory (NAT) and the Theory of Planned Behavior (TPB). Conceptually, this research aims to develop and test a model that provides a more comprehensive understanding of the factors shaping community attitudes toward responsible tourism development from the supply-side perspective. This study involved 165 respondents who are residents of three tourism villages in the Special Region of Yogyakarta (DIY): (1) Nglanggeran Tourism Village (Gunungkidul Regency), (2) Krebet Tourism Village (Bantul Regency), and (3) Kelor Tourism Village (Sleman Regency). The sampling technique used was non-random purposive sampling, and data were analyzed using SmartPLS to examine the relationships among variables. The results show that the intention of local communities in tourism villages to behave in an environmentally responsible way is strongly influenced by a combination of personal and social factors. Personal norms, which reflect individuals’ internal values, are found to be the strongest drivers in shaping positive attitudes toward environmental responsibility. These positive attitudes, in turn, become key predictors of the intention to act responsibly toward the environment. Social norms, or the expectations of the surrounding community, also play a role in encouraging pro-environmental attitudes, although their influence is weaker than that of personal norms. Moreover, perceived behavioral control is also important, as individuals’ confidence in their ability to carry out environmentally responsible actions significantly affects their intentions. The study further reveals a significant mediating effect, showing that personal and social norms indirectly influence behavioral intentions through attitudes. This finding highlights that attitude serves as a vital link that translates personal values and social influences into concrete intentions to act responsibly.
External Support and Supply-Side Strategies For Sustaining Halal Tourism: An Integrated Analysis Maesaroh, Imas; Ngarbingan, Hubertina Karolina; Janita, Ike; Ginting, Ginta
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4317

Abstract

Halal tourism represents a rapidly expanding niche within the global tourism industry, driven by the growing demand for services aligned with Sharia principles. However, ensuring its long-term sustainability remains a critical challenge, particularly from the supply-side perspective. Grounded in integrated theoretical and conceptual frameworks, this study examines how attitudes and perceived risks associated with halal tourism influence product design and business continuity. It further explores how external support such as that provided by government agencies and other stakeholders acts as a moderating variable that strengthens the relationship between supply-side factors (attitudes and perceived risks) and the sustainability of halal tourism enterprises.This study investigates the effects of service providers’ attitudes and perceived risks on product design and business sustainability, while also assessing the moderating role of external support. Employing a quantitative approach with purposive non-probability sampling, data were collected from 310 halal tourism entrepreneurs in the Special Region of Yogyakarta, Indonesia. The relationships among variables were analysed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS). Entrepreneurs’ attitudes toward halal tourism exert a significant influence on product design; however, such attitudes alone are insufficient to ensure long-term business survival. Although perceived risk does not hinder the product design process, it poses a substantial threat to business sustainability. External support has been shown to strengthen the impact of positive attitudes on both product design and business continuity, yet it remains less effective in mitigating the adverse effects of perceived risk. This study contributes theoretically to the growing body of supply-side tourism literature and provides strategic insights for policymakers and halal tourism stakeholders seeking to enhance the competitive advantage and sustainable development of halal tourism destinations.