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All Journal Jurnal Fokus Manajemen Bisnis Sanskara Ekonomi dan Kewirausahaan West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science Income Journal: Accounting, Management and Economic Research Jurnal Signaling
Arfiansyah, Ferry
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Income Journal: Accounting, Management and Economic Research

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Pemetaan Penelitian Berorientasi Green Rantai Pasokan untuk Green Pemasaran : Analisis Bibliometrik: A Bibliometric Analysis Nur Siswanto, Budi; Satiadharma, Moehamad; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.27

Abstract

The purpose of this research is to undertake a bibliometric analysis of both the published literature on the green supply chain in the context of green marketing that was produced between 2013 and 2023. This study utilizes scientific mapping and analysis of publication performance to characterize the structure of green marketing publications as well as the patterns that have emerged within the field. The purpose of this research is to determine the contributions made by authors, journals, topic areas, the incidence of keywords, and trends in papers that have been published. The findings indicate that considerable growth occurred in the 2010s, despite the fact that the initial year of publishing did not see a significant amount of expansion. The findings of this investigation on the pattern of publications relating to environmentally responsible marketing reveal an average annual rise of 23 new publications in this field. Seven hundred and nine papers utilize the term "sustainability," making it the most popular choice. The interconnections between keywords provide information about the connections that often exist between terms that are used in a particular investigation. The visualization of research trends is offered in order to provide up-to-date reference information for academics. This reveals crucial research gaps as well as possible research pathways that may be pursued in the future in order to progress the consolidation of disciplines.
Kinerja Perusahaan Batik Trusmi Cirebon Dalam Kaitannya Dengan Inovasi Produk dan Pemasaran Afifah, Nurul; Pringgabayu, Dematria; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.32

Abstract

Batik is a work of art and cultural heritage recognized by UNESCO. Indonesian people are attached to batik, both in formal and non-formal events. This study aims to determine the effect of product innovation and promotion through social media on the performance of batik companies in the Trusmi Cirebon batik center. The analysis was conducted using Path Analysis with the help of SPSS software. Data was collected from 80 respondents who are batik entrepreneurs in Cirebon. The results showed that the product innovation variable had a positive and significant effect on company performance. Social media promotion variables have a positive and significant influence on company performance. Both variables together also have a positive and significant effect on company performance . Companies need to manage their social media professionally so that the content presented is interesting and in turn will improve company performance
Co-Authors Ahmad, Muh. Ihsan Said Damaianti, Indriana Dematria Pringgabayu Devi, Wiara Sanchia Grafita Ryana Fikri Mohamad Rizaldi Hari Mulyadi, Hari Ilhamiwati, Mega Januarty, Widalicin Judijanto, Loso Kharisma, Mita Nur Siswanto, Budi Nurul Afifah Pranata, Rengga Madya Rizaldy, Rizaldy Satiadharma, Moehamad Sono, Moh Gifari Suryana Suryana Utami, Eva Yuniarti Vanessa Gaffar