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All Journal JURNAL PENDIDIKAN TAMBUSAI Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmiah Pariwisata dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Dinamika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) RESLAJ: Religion Education Social Laa Roiba Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
I Gusti Made Riko Hendrajana
Institut Pariwiata Dan Bisnis Internasional
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN PRODUK TOUR AND TRAVEL DI DESA PINGE Made Ayu Juliantini, Ni; Rizky Mahendra, I Putu; Griselda Pangaribuan, Tasya; Made Riko Hendrajana, I Gusti; Lanovia Amir, Firlie
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 2 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i2.1290

Abstract

The tourism industry is one of the largest industries in the world, including Indonesia. So, it is said that this industry has considerable influence, so that it becomes an opportunity for business. Pinge Village is a small tourist village that is old enough to offer various tourist attractions jogging trekking, picking flowers, and planting rice. In addition, there are beautiful views, and a cool and beautiful atmosphere. This study aims to determine the influence of Instagram social media promotions on the decisions of tourists visiting Pinge Village. The method used in this research is qualitative method. The qualitative method is a method that observes directly, and this method produces a more comprehensive study of a phenomenon. The results of the study show that there is still a lack of marketing strategy through Instagram social media, a lack of the community's role in developing tour packages.
ANALYSIS OF THE RELATIONSHIP BETWEEN CHARACTERISTICS AND MOTIVATIONS OF FOREIGN TOURISTS ON THE DECISION TO STAY AT A HOTEL Firman Sinaga; I Gusti Made Riko Hendrajana, Firlie Lanovia Amir; Robiatul Adawiyah
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This study aims to analyze the relationship between the characteristics and motivations of foreign tourists with their decisions in choosing a hotel as a place to stay. The characteristics analyzed include age, gender, income, and cultural origin, while tourist motivations include recreational, business, health, and cultural purposes. This study uses a quantitative method with a survey approach, where data is collected from a number of foreign tourists who stay in various types of hotels. The interaction between tourist characteristics and motivations reveals that these factors do not work separately, but influence each other in the decision-making process. Hotels with relevant facilities and good reputations are more likely to be chosen by foreign tourists, especially if they have positive experiences or receive recommendations from third parties. This study concludes that a deep understanding of tourist characteristics and motivations is key for hotels to develop effective marketing strategies and more personalized services.
Pariwisata Minat Khusus sebagai Strategi Transformasi dan Diversifikasi Destinasi di Kabupaten Badung, Bali Hendrajana, I Gusti Made Riko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6519

Abstract

Kabupaten Badung merupakan pusat utama pariwisata Bali yang selama ini didominasi oleh model pariwisata massal berbasis pantai, hiburan, dan konsumsi wisata yang intensif. Dominasi tersebut memang mendorong pertumbuhan ekonomi daerah, membuka lapangan kerja, dan meningkatkan pendapatan asli daerah, namun pada saat yang sama menimbulkan berbagai persoalan struktural seperti tekanan terhadap lingkungan pesisir, kemacetan, alih fungsi lahan, ketimpangan distribusi manfaat pariwisata, serta gejala kejenuhan destinasi. Berangkat dari kondisi ini, penelitian bertujuan menganalisis peran pariwisata minat khusus sebagai strategi transformasi dan diversifikasi destinasi yang lebih berkelanjutan di Kabupaten Badung. Penelitian menggunakan pendekatan kualitatif melalui analisis literatur, studi kasus, dan survei persepsi pemangku kepentingan yang melibatkan pemerintah daerah, pelaku industri, dan komunitas lokal. Analisis dilakukan secara deskriptif-analitis untuk memetakan potensi, tantangan, dan strategi pengembangan. Temuan menunjukkan potensi kuat pada wisata petualangan, ekowisata, spiritual, dan kuliner. Pariwisata minat khusus mampu menggeser orientasi pembangunan menuju kualitas pengalaman dan keberlanjutan, tetapi terkendala infrastruktur, kapasitas SDM, pemasaran tersegmentasi, serta risiko degradasi lingkungan dan budaya. Penelitian merekomendasikan penguatan kolaborasi multipihak, pembangunan infrastruktur berkelanjutan, peningkatan kapasitas SDM, dan pemanfaatan teknologi digital sebagai instrumen untuk memperluas pasar, meningkatkan nilai tambah lokal, menjaga kelestarian alam dan budaya, serta memastikan distribusi manfaat pariwisata yang lebih adil bagi masyarakat Badung di masa depan.
THE INFLUENCE OF DIGITAL MARKETING ON TOURISM DESTINATION PROMOTION I Gusti Made Riko Hendrajana; Sri Dewi Wahyundaru; Lucky Mochamad Kharisma; Komang S. M Parwati
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to examine how digital marketing affects tourism destination promotion. In the increasingly developing digital era, traditional marketing has shifted, where digital marketing plays an increasingly important role in attracting tourists and building the image of tourist destinations. The study's findings demonstrate the substantial impact that digital marketing impact on increasing the exposure and reach of tourism destination promotion. Through social media, sponsored advertising, graphic content, and search engine optimization (SEO), tourist destinations are able to reach a wider and more targeted audience. In addition, digital marketing has also been proven to be able to improve the positive image of destinations through user reviews, influencer involvement, and interesting content. The application of technological tools like augmented reality and virtual tours provides a more interactive experience for potential tourists, thereby increasing the attractiveness of the destination. This study's conclusion is that digital marketing is a very effective tool in promoting tourist destinations, both in terms of costs and results obtained. The implementation of the right digital marketing strategy can help tourist destinations increase the number of visits, strengthen their image, and maintain competitiveness in the global tourism market.
Analyzing Panic Buying Behavior In An Era Of Uncertainty: The Role Of Fear Of Missing Out (FOMO) And Social Influence As Mediating Variables Yoyo Indah Gunawan; Aloysius Gonzage Eka Wenats Wuryanta; Dian Firdaus; Hadiansyah Ma’sum; I Gusti Made Riko Hendrajana
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 8 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i8.13352

Abstract

The phenomenon of panic buying has become a global concern with the increasing frequency of crises, ranging from pandemics and geopolitical instability to natural disasters. This study aims to analyze panic buying behavior in an era of uncertainty by focusing on the role of Fear of Missing Out (FOMO) and social influence as mediating variables. Using a quantitative approach with a survey of consumers who have made emergency purchases, the data were analyzed using Structural Equation Modeling (SEM). The results show that the perception of uncertainty significantly triggers psychological anxiety, which then manifests in the form of FOMO and susceptibility to social pressure. Both variables are proven to mediate the relationship between environmental uncertainty and consumers' decisions to hoard goods. These findings confirm that panic buying is not simply a logistical response to scarcity, but rather a manifestation of emotional contagion and maladaptive coping strategies. The practical implications of this study urge governments and retailers to manage information narratives to minimize the effects of FOMO during periods of crisis.
Co-Authors Aloysius Gonzage Eka Wenats Wuryanta Anarini , Dilla Taxsia Pratitah Devi, Ni Kadek Sintya Loka Dewa Putu Kiskenda Erwanda P., Dewa Putu Dian Firdaus Firlie Lanova Amir Firman Sinaga Griselda Pangaribuan, Tasya Hadiansyah Ma’sum Komang S. M Parwati Komang Shanty Muni Parwati Lanovia Amir, Firlie Lucky Mochamad Kharisma Made Ayu Juliantini, Ni Nyoman Agus Trimandala Paramitha, Made Widya Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Rizky Mahendra, I Putu Robiatul Adawiyah Sari, Retno Juwita Sri Dewi Wahyundaru Suadnyana, I Wayan Wayan Suadnyana Yoyo Indah Gunawan