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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Karinov Abdimas Indonesian Journal VISA: Journal of Vision and Ideas
Ningrum, Linda Agustin
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Implementation of Generative Asset Platform Governance for Optimizing Social Media Branding Assets in the Pacitan Smart Community Surya, Eka Putri; Roziqin, Mohamad Firzon Ainur; Ningrum, Linda Agustin; Iriaji, Iriaji; Marcelliantika, Adinda; Aruna, Alby; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.376

Abstract

The implementation of generative asset platform management for optimizing social media branding assets in the Pacitan Cerdas Community aims to enhance the effectiveness of branding strategies and community engagement on social media. This program integrates generative asset technology with good governance to produce consistent, engaging, and relevant social media content. Methods include technical training for community members, development and implementation of the generative asset platform, and performance evaluation through social media metrics analysis. The results show a significant increase in interaction and user engagement. The implementation of this management system is expected to support the development of a strong digital identity and expand the community's reach on social media.
Increasing Community Awareness of the Calculation of Cost of Goods Sold for Banjarsari Tape Production Through the Development of a Dynamic Guidebook Ningrum, Linda Agustin; Roziqin, Mohamad Firzon Ainur; Surya, Eka Putri; Prasetyo, Abdul Rahman; Aruna, Alby; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.377

Abstract

Increasing community awareness of the calculation of the Cost of Goods Sold (COGS) for tape production in Banjarsari through the development of a dynamic guidebook aims to enhance local producers' understanding and skills in accurately calculating COGS. This program involves creating an interactive and easy-to-understand guidebook, which includes steps for calculating COGS and the influencing factors. Methods include the preparation of guidebook materials, technical training for producers, and evaluation of the guidebook's effectiveness through user feedback. Results show a significant improvement in producers' ability to calculate COGS and manage production costs. The implementation of this program is expected to support the development of a more efficient and competitive tape industry in Banjarsari Village.
Homestead Agroforestri: Kunci Kesejahteraan Rumah Tangga di Desa Gajahrejo Sumarsono, Hadi; Prayitno, Putra Hilmi; Narmaditya, Bagus Shandy; Rahmawati, Farida; Novi Saputri, Dela Refi; Anggraeni, Sefira Oktavia; Ningrum, Linda Agustin
Jurnal KARINOV Vol 7, No 3 (2024): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i3p189

Abstract

Kesejahteraan rumah tangga merupakan salah satu indikasi bagaimana suatu desa tersebut dikatakan dapat memenuhi semua kebutuhan dengan cukup. Namun ada satu desa yaitu Gajahrejo yang memiliki tingkat kesejahteraan masyarakat rendah dikarenakan masyarakat kurang mampu mengoptimalkan potensi yang dimiliki oleh desanya. Di kawasan Desa Gajahrejo, Kecamatan Gedangan, Kabupaten Malang memiliki potensi yang tinggi dari segi pertanian dan banyaknya lahan pekarangan yang kosong. Akan tetapi potensi tersebut belum dimanfaatkan secara optimal oleh masyarakat Desa Gajahrejo. Ketika ditinjau dari analisis situasi menunjukan bahwa Desa Gajahrejo menunjukan penurunan tingkat kesejahteraan masyarakat. Selain itu karena Desa Gajahrejo masih sangat fokus dengan pertanian di sawah saja, sehingga lahan pekarangan kosong masih banyak yang belum dimanfaatkan. Oleh karena itu solusi dari permasalah tersebut bisa berupa pemberian edukasi kepada masyarakat mengenai penerapan sistem agroforestri sehingga bisa berdampak positif terhadap masyarakat. Kemudian dapat memberikan pendampingan dan edukasi kepada masyarakat mengenai kemandirian pangan dan meningkatkan kesejahteraan masyarakat melalui potensi yang dimiliki oleh Desa Gajahrejo. Kata kunci— Optimalisasi, Sistem Agroforestri, Kesejahteraan Rumah Tangga Abstract Household welfare is one indication of how a village is said to be able to fulfil all needs adequately. However, there is one village, Gajahrejo, which has a low level of community welfare because the community is less able to optimise the potential of the village. In the Gajahrejo village area, Gedangan Subdistrict, Malang Regency, there is high potential in terms of agriculture and the large amount of vacant yard land. However, this potential has not been optimally utilised by the Gajahrejo village community. When reviewed from the situation analysis, it shows that Gajahrejo village shows a decrease in the level of community welfare. In addition, because Gajahrejo village is still very focused on agriculture in rice fields, so that there is still a lot of empty yard land that has not been utilised. Therefore, the solution to the problem can be in the form of providing education to the community about the application of the agroforestry system so that it can have a positive impact on the community. Then it can provide assistance and education to the community regarding food independence and improve community welfare through the potential owned by Gajahrejo village. Keywords— Optimisation, Agroforestry Systems, Household Welfare
Pembinaan Wawasan Wisata Edukasi dalam Mendukung Pariwisata Berkelanjutan Menggunakan Community-Based Tourism di Desa Sumberagung, Ngantang Wulandari, Dwi; Prayitno, Putra Hilmi; Kusuma, Fuad Indra; Prasetyo, Abdul Rahman; Anggraeni, Sefira Oktavia; Ningrum, Linda Agustin; Saputri, Dela Refi Novi
Jurnal KARINOV Vol 7, No 3 (2024): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i3p172

Abstract

Masyarakat dapat memanfaatkan potensi yang besar di Kecamatan Ngantang, terutama Desa Sumberagung, untuk meningkatkan pendapatan masyarakat. Sektor pertanian, peternaian, perdagangan, dan kerajinan memiliki potensi yang sama. Meskipun demikian, produk-produk masyarakat Desa Sumberagung biasanya dijual begitu saja tanpa menambah nilai tambahan. Padahal, masyarakat lokal memiliki potensi yang sangat besar untuk menghasilkan nilai tambahan jika mereka dapat memanfaatkannya dengan baik untuk meningkatkan kesejahteraan masyarakat. Sebab sektor pariwisata terus berkembang setiap tahunnya, hal tersebut dapat dioptimalkan dengan menggabungkannya dengan sektor lain. Jadi, adaptasi dengan pariwisata di berbagai bidang yang ada di Desa Sumberagung yang disukai masyarakat lokal akan memberikan nilai tambah bagi mereka. Oleh karena itu, peneliti menawarkan solusi dengan mengajarkan kemampuan untuk mengadaptasi sektor pariwisata dan mengelola wisata edukasi serta menciptakan inovasi bisnis yang menguntungkan masyarakat lokal. Hasil yang telah dicapai pada kegiatan pengabdian pada masyarakat ini adalah menciptakan peluang bisnis dalam mengembangkan potensi desa untuk pariwisata berkelanjutan. Kata kunci— Pengembangan Ekonomi Lokal, Pariwisata Berkelanjutan, Pariwisata Berbasis Komunitas Abstract The local community can utilise the great potential of Ngantang Sub-district, especially Sumberagung Village, to increase their income. The agriculture, livestock, trade and handicraft sectors have the same potential. However, the products of the people of Sumberagung Village are usually sold without adding any additional value. In fact, the local community has enormous potential to generate additional value if they can utilise it well to improve community welfare. As the tourism sector continues to grow every year, it can be optimised by combining it with other sectors. So, adaptation with tourism in various fields in Sumberagung Village that is favoured by the local community will provide added value for them. Therefore, researchers offer a solution by teaching the ability to adapt the tourism sector and manage educational tourism and create business innovations that benefit local communities. The results that have been achieved in this community service activity are creating business opportunities in developing village potential for sustainable tourism. Keywords— Local Economic Development, Sustainable Tourism, Community-Based Tourism
Peningkatan Kapabilitas dan Inovasi Bisnis Desa Wisata Sumbergondo Kota Batu Jawa Timur Wulandari, Dwi; Prayitno, Putra Hilmi; Prasetyo, Abdul Rahman; Kusuma, Fuad Indra; Saputri, Dela Refi Novi; Anggraeni, Sefira Oktavia; Ningrum, Linda Agustin
Jurnal KARINOV Vol 8, No 1 (2025): Online First
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v8i1p006

Abstract

Desa Wisata Sumbergondo, yang terletak di Kota Batu, merupakan salah satu desa wisata dengan potensi besar untuk dikembangkan menjadi destinasi unggulan. Kendala utama yang dihadapi meliputi kurangnya kapabilitas sumber daya manusia (SDM) dan terbatasnya pemahaman masyarakat lokal tentang manajemen pariwisata. Untuk mengatasi berbagai tantangan tersebut, dilakukan kegiatan pengabdian kepada masyarakat (PKM) yang bertujuan meningkatkan kapabilitas SDM dan mendorong inovasi bisnis. Program ini dirancang melalui serangkaian metode yang meliputi pelatihan intensif, pendampingan berkelanjutan, dan sosialisasi kepada masyarakat. Melalui pendekatan ini, masyarakat diajak untuk lebih aktif terlibat dalam pengelolaan desa wisata dengan mengembangkan keterampilan baru dan menerapkan ide-ide kreatif. Hasil kegiatan PKM menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan masyarakat setempat. SDM yang sebelumnya memiliki keterbatasan dalam pengelolaan wisata kini mampu memahami prinsip-prinsip dasar manajemen pariwisata. Selain itu, muncul berbagai ide inovatif untuk pengembangan bisnis lokal, seperti diversifikasi produk wisata, strategi pemasaran kreatif, dan penguatan kemitraan dengan pihak eksternal. Dengan adanya peningkatan ini, Desa Wisata Sumbergondo diharapkan mampu berkembang menjadi destinasi wisata yang kompetitif dan berkelanjutan. Kata kunci— Desa Wisata, Kearifan Lokal, Potensi Alam Abstract Sumbergondo Tourism Village, located in Batu City, is one of the tourism villages with great potential to be developed into a leading destination. The main obstacles faced include the lack of human resource (HR) capabilities and limited understanding of local communities about tourism management. To overcome these challenges, community service activities (PKM) were carried out which aimed to improve HR capabilities and encourage business innovation. This program was designed through a series of methods including intensive training, ongoing mentoring, and socialization to the community. Through this approach, the community is invited to be more actively involved in managing the tourism village by developing new skills and implementing creative ideas. The results of the PKM activities showed a significant increase in the knowledge and skills of the local community. HR who previously had limitations in tourism management are now able to understand the basic principles of tourism management. In addition, various innovative ideas emerged for the development of local businesses, such as diversification of tourism products, creative marketing strategies, and strengthening partnerships with external parties. With this improvement, it is hoped that Sumbergondo Tourism Village will be able to develop into a competitive and sustainable. Keywords— Village Tourism, Local Wisdom, Natural Potential
Pengenalan Konsep Blue Economy Untuk Peningkatan Kemandirian Pangan dan Ketahanan Maritim Kawasan Pantai Watulimo Prayitno, Putra Hilmi; Annisya', Annisya'; Istiqomah, Ni'matul; Ningrum, Linda Agustin; Saputri, Dela Refi Novi; Anggraeni, Sefira Oktavia
Jurnal KARINOV Vol 7, No 3 (2024): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i3p177

Abstract

Indonesia adalah negara maritim, namun Indonesia masih menunjukkan bahwa keberlanjutan industri dan perikanan masih rendah. Hal ini dikarenakan kurangnya penerapan konsep blue economy pada masyarakat peisir. Di kawasan pantai watulimo, kabupaten trenggalek memiliki banyak potensi pada pantainya. Akan tetapi potensi tersebut belum dimanfaatkan secara optimal oleh masyarakat lokal. Ketika ditinjau dari analisis situasi menunjukkan bahwa pantai di kawasan watulimo saat ini presentase wisatawan mulai menurun karena kalah saing dengan pantai-pantai baru. Selain itu karena pantai di watulimo banyak difokuskan pada perikanan, sehingga banyak limbah dan biota laut menjadi terganggu. Oleh karena itu solusi dari permasalahan terbut bisa berupa pemberian edukasi kepada masyarakat mengenai penerapan konsep blu economy sehingga bisa berdampak baik bagi masyarakat lokal dan lingkungan. Kemudian memberikan pendampingan dan edukasi kepada masyarakat lokal wilayah pesisir mengenai kemandirian pangan melalui potensi yang mereka miliki dan pertahanan maritim. Kata kunci—Blue Economy, Kemandirian Pangan, Ketahanan Maritim Abstract Indonesia is a maritime country, but Indonesia still shows that the sustainability of industry and fisheries is still low. This is due to the lack of application of the blue economy concept in coastal communities. In the Watulimo coastal area, Trenggalek Regency has a lot of potential on its beaches. However, this potential has not been optimally utilized by the local community. When reviewed from the situation analysis, it shows that the beach in the Watulimo area is currently the percentage of tourists starting to decline because it is less competitive with new beaches. In addition, because the beach in Watulimo is focused on fisheries, so that a lot of waste and marine biota are disturbed. Therefore, the solution to this problem can be in the form of providing education to the community regarding the application of the blue economy concept so that it can have a good impact on the local community and the environment. Then provide assistance and education to local coastal communities regarding food independence through the potential they have and maritime defense. Keywords— Blue Economy, Food Independence, Maritime Resilience
Determinant Factors of Entrepreneurial Intention Among Students: A Systematic Literature Review Ningrum, Linda Agustin; Andayani, Endang Sri; Dwiputri, Inayati Nuraini
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 11, No 1 (2025): Online First
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v11i12025p033

Abstract

The study of entrepreneurial intentions has emerged as a significant area of scholarly inquiry, given its fundamental role in driving economic development and fostering innovation across societies. This systematic literature review undertakes a comprehensive examination of the determinant factors influencing entrepreneurial intentions through an analysis of scholarly publications indexed in the Scopus database spanning the period from 2014 to 2024. The research methodology adheres to the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) framework, through which 15 articles meeting rigorous inclusion criteria were systematically identified and analyzed. The analysis reveals a complex interplay of factors that shape entrepreneurial intentions, encompassing individual-level variables such as self-efficacy and motivational constructs, educational factors including entrepreneurship curriculum effectiveness, and environmental influences particularly centered on family dynamics and subjective normative pressures. Furthermore, the investigation illuminates distinct patterns in entrepreneurial intention development across secondary and tertiary educational contexts, offering valuable insights into the role of educational systems in cultivating entrepreneurial mindsets. The findings underscore the critical importance of familial support structures and intrinsic motivational drivers in nurturing entrepreneurial aspirations among students. Keywords: Entrepreneurial Intention, Self-Efficacy, Entrepreneurship Education, Family Environment, Motivation
Implementasi Ecogreen Packaging dalam Pengembangan Packaging Unggulan Kampung Industri Tempe Sanan Surya, Eka Putri; Ningrum, Linda Agustin; Aruna, Alby; Prasetyo, Abdul Rahman; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3941

Abstract

The implementation of Ecogreen Packaging in the development of premium packaging at the Sanan Tempe Industrial Village aims to enhance the value of tempe products through the use of environmentally friendly packaging. This program combines modern packaging technology with sustainability principles to produce packaging that is both attractive and sustainable. Methods include research and development of packaging design, technical training for tempe producers, and evaluation of packaging effectiveness through consumer feedback. The results show increased consumer satisfaction and reduced environmental impact from traditional packaging use. The implementation of Ecogreen Packaging is expected to support the sustainability of the tempe industry and enhance the competitiveness of products in the global market.
Pelatihan dan Pengembangan Manajemen Limbah Organik Ketela sebagai Diversifikasi Produk Layak Hilirisasi Industri Tape Desa Banjarsari Hidayat, Rachmad; Suharsono, Naswan; Hari, Mohammad; Salsabila, Annisa Ayu; Surya, Eka Putri; Ningrum, Linda Agustin; Aruna, Alby; Marcelliantika, Adinda
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4009

Abstract

Training and development in organic cassava waste management is a strategic step towards product diversification and downstreaming of the tape industry in Banjarsari Village. This program aims to increase the added value of organic cassava waste through environmentally friendly and marketable product innovations. The methods used include practical training, technical assistance, and business sustainability evaluation. The results of this activity indicate an improvement in the community's skills and knowledge in managing cassava waste, as well as the creation of diversified products with potential for further development. Thus, this program is expected to support the sustainability of the tape industry in Banjarsari Village while enhancing the welfare of the local community.
Co-Authors Anggraeni, Sefira Oktavia Annisya', Annisya' Aruna, Alby Bagus Shandy Narmaditya Dwi Wulandari Endang Sri Andayani Farida Rahmawati Fuad Indra Kusuma Hadi Sumarsono Inayati Nuraini Dwiputri Iriaji Marcelliantika, Adinda Mohammad Hari, Mohammad Naswan Suharsono Ni'matul Istiqomah Novi Saputri, Dela Refi Prasetyo, Abdul Rahman Putra Hilmi Prayitno Rachmad Hidayat Roziqin, Mohamad Firzon Ainur Salsabila, Annisa Ayu Saputri, Dela Refi Novi Surya, Eka Putri Wijaya, Ginanjar Atma