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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) Journal of Innovation Research and Knowledge International Journal of Education and Literature (IJEL) International Journal of Sustainable Applied Sciences (IJSAS)
Andi Riska Andreani Syafaruddin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Civic Knowledge, Civil Skills, And Citizen Involvement On Legal Awareness Among Students Syafaruddin Syafaruddin; A.M. Fadli Mappisabbi; Nuraziza Aliyah; Andi Riska Andreani Syafaruddin
International Journal of Education and Literature Vol. 2 No. 2 (2023): August : International Journal of Education and Literature
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijel.v2i2.69

Abstract

This study examines the influence of civic knowledge, civil skills, and citizen involvement on legal awareness among students. Legal awareness is an essential aspect of citizenship, as it enables individuals to understand their rights, responsibilities, and the legal system governing their society. The research aims to explore how civic knowledge, civil skills, and citizen involvement contribute to the development of legal awareness among students. The study employs a quantitative research design and collects data through a survey questionnaire administered to a sample of students from various educational institutions. The questionnaire includes items that measure the participants' levels of civic knowledge, civil skills, citizen involvement, and legal awareness. Statistical analysis techniques such as correlation and regression analyses are used to examine the relationships between these variables. The findings reveal significant positive associations between civic knowledge, civil skills, citizen involvement, and legal awareness among students. Higher levels of civic knowledge are correlated with increased legal awareness, indicating that a solid understanding of civic principles, institutions, and democratic processes contributes to a better comprehension of legal rights and obligations. Similarly, possessing civil skills, such as critical thinking,problem-solving,and effective communication, positively influences legal awareness. These findings underscore the importance of civic education programs that focus on enhancing civic knowledge, civil skills, and citizen involvement to promote legal awareness among students. Such programs can be integrated into school curricula, extracurricular activities, and community initiatives to foster active citizenship and empower young individuals to be informed and engaged participants in society
The Role of Digital Marketing in Increasing Consumer Buying Interest in the Shopee Marketplace Sulfitri; Adam Latif; Andi Riska Andreani Syafaruddin
International Journal of Sustainable Applied Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v2i6.2255

Abstract

In recent years, Indonesian people have been fond of shopping online (e-commerce) through marketplaces, one of which is Shopee. Buying interest is a manifestation of consumer attraction to a company's products or services. This study aims to determine the role of digital marketing in consumer buying interest, especially in the Faculty of Economics and Business, University of Muhammadiyah Sidrap. This study uses a quantitative method. Students of the Faculty of Economics and Business, University of Muhammadiyah Sidrap are the population of the study which amounted to 245 people, the total sample used was 15% of the total population or 36 respondents. Data collection uses the questionnaire method. The instrument used was a questionnaire using a Likert scale. Data analysis using SPSS (Statistical Package for the Social Sciences) software , this research will be carried out at the Faculty of Economics and Business
Analisis Tingkat Kepuasan Pelanggan Terhadap Kualitas Pelayanan Delifa Space Self-Photo Studio Kabupaten Sidenreng Rappang Malik Fajar; Muhammad Tamrin; Haslindah; Andi Riska Andreani Syafaruddin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The Self-Photo studio industry is growing rapidly along with the increasing trend of instant photography and customer demand for a more personalized photo experience. Delifa Space Self-Photo Studio needs to understand the level of customer satisfaction to improve its services. This study analyzes customer satisfaction with service quality at Delifa Space using the SERVQUAL approach. The quantitative method is applied with a questionnaire distributed to 73 respondents, determined using the Slovin formula with a 10% error tolerance. Data were analyzed using IBM SPSS Statistics V22 through validity, reliability, normality, and simple linear regression tests. The results showed that service quality has a significant effect on customer satisfaction (Sig. <0.05), with physical evidence and reliability dimensions as the main factors. Customers consider physical facilities and service consistency more in assessing their experiences. However, aspects such as the variety of photo props, flexible reservation systems, and the comfort of the studio space still need to be improved. Delifa Space is advised to improve the studio layout, lighting, variety of photo props, and ensure the timeliness of service, consistency of shooting procedures, and staff responsiveness to increase customer satisfaction and loyalty.
Pengaruh Harga dan Promosi Produk terhadap Minat Beli Konsumen melalui Media Sosial Instagram di Ria Asry Shop Kabupaten Sidenreng Rappang Halisa, Nur; Pratiwi Ramlan; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sfds3n62

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap minat beli konsumen pada Ria Asry Shop melalui media sosial Instagram. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner secara online kepada 93 responden yang merupakan pengikut akun Instagram Ria Asry Shop. Hasil penelitian menunjukkan bahwa baik variabel harga maupun promosi mempunyai pengaruh yang positif dan signifikan terhadap minat beli secara parsial maupun simultan, yang dibuktikan dengan hasil uji t dan uji F yang signifikan. Simpulan dari penelitian ini adalah bahwa strategi penetapan harga dan promosi yang tepat dapat meningkatkan minat beli konsumen secara efektif melalui platform media sosial.   Kata Kunci: Harga, Promosi, Minat Beli, Instagram, Ria Asry Shop
STRATEGI PEMASARAN MAKANAN OLAHAN PISANG SALE MELALUI MEDIA SOSIAL FACEBOOK (STUDI KASUS PADA USAHA TIRAM JAYA KABUPATEN ENREKANG) Ummi Syafaat; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

The development of digital technology has driven a major transformation in marketing strategies, especially for micro, small, and medium enterprises (MSMEs) that utilize social media as a promotional tool. Facebook has become one of the most potential platforms due to its large number of users in Indonesia and its ability to reach consumers widely and interactively. This study aims to analyze the marketing strategies of processed Pisang Sale products implemented by Tiram Jaya Enterprise in Enrekang Regency through Facebook and to identify the challenges faced in improving the effectiveness of digital promotion. This research employed a quantitative descriptive approach with a population of 1,050 active followers of the Tiram Jaya Facebook account, and the sample was determined using the Slovin formula, resulting in 91 respondents. Data were collected through observation of promotional activities, documentation of digital content, and online questionnaires. The collected data were processed using the SPSS application through a series of statistical tests, including validity, reliability, normality, and heteroscedasticity tests, as well as simple linear regression analysis with t-test and F-test. The results show that the marketing strategy based on the marketing mix (7P) has a positive and significant effect on the effectiveness of Pisang Sale product promotion through Facebook, with a t-value of 9.114 and a significance level of 0.000. These findings confirm that optimizing the elements of product, price, place, promotion, people, process, and physical evidence can enhance consumer appeal, expand market reach, and strengthen the position of MSMEs in digital competition.
Co-Authors A.M. Fadli Mappisabbi Adam Latif Halisa, Nur Haslindah Haslindah, Haslindah Malik Fajar Muh. Tamrin Muhammad Tamrin Nuraziza Aliyah Rahman Yakub Ramlan, Pratiwi Sulfitri Syafaruddin Syafaruddin Ummi Syafaat