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PELATIHAN PEMASARAN PRODUK HASIL PERTANIAN (PACKAGING, BRANDING, PROMOTING, DIGITAL MARKETING) Selvia, jerry; Nurhayati, Novi
Jurnal Pengabdian Kepada Masyarakat Agri Hatantiring Vol 3 No 2 (2024): Jurnal Pengabdian Kepada Masyarakat Agri Hatantiring
Publisher : Politeknik Seruyan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59900/pkmagri.v3i2.163

Abstract

Petani milenial merupakan salah satu indikator tingkat regenerasi di sektor pertanian serta menunjukkan pemanfaatan teknologi digital yang diharapkan dapat menciptakan pertanian modern yang produktif dan berkelanjutan. Siapapun bisa menjadi wirausaha online dengan memanfaatkan banyaknya media sosial yang tersedia untuk memasarkan produk usahanya. Hal ini merupakan sebuah potensi dan modal dasar yang dimiliki petani milenial Kecamatan Kumai dalam mengembangkan bisnis di bidang pertanian. Dengan adanya kegiatan pengabdian kepada masyarakat ini, diharapkan peserta mendapatkan tambahan pengetahuan dan keterampilan dalam menggunakan media digital untuk meningkatkan daya saing dan pemasaran produk hasil pertanian. Tujuan diadakannya kegiatan ini yaitu memberikan pelatihan tentang pemasaran produk hasil pertanian dengan pemanfaatan media digital. Tahapan pelaksanaan kegiatan meliputi tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah masyarakat menyambut baik dan terbuka karena peserta kegiatan mendapatkan manfaat bertambahnya pengetahuan dan keterampilan khususnya digital marketing.
PENGARUH SUHU DAN LAMA PENYEDUHAN TERHADAP KADAR KALSIUM (CA) TEH DAUN KELAKAI (STENOCHLARNA PALUTRIS) DENGAN TREATMENT ASAM LEMON (CITRUS LIMON) Chotimah, Husnul; Wijinidyah, Ayutha; Selvia, Jerry
Tengkawang : Jurnal Ilmu Kehutanan Vol 14, No 1 (2024): TENGKAWANG : JURNAL ILMU KEHUTANAN
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jt.v14i1.75650

Abstract

The plant kelakai (Stenochlarna palutris) is found in peat, alluvial soil, and marsh soil. comprising pinnate leaves, rhizome roots, and many fern species. Calcium (Ca) is one of the numerous nutrients found in kelakai. Lemon acid treatment (Citrus limun) is used in the processing of kelakai tea powder in an attempt to boost the plant's nutritional value. The purpose of this study is to ascertain how temperature and brewing time affect the calcium levels in lemon acid (Citrus limun) treated kelakai leaf tea (Stenochlarna palutris). This study uses a factorial completely randomized design (CRD) and is experimental in nature. There are two factors, the first is the temperature at which the brewing takes place (40, 50, and 60 degrees Celsius), and the second is the number of repeats (1, 5, and 10 minutes). Two Way Analysis of Variance (Anova) was utilized in the data analysis, along with an additional 5% Honest Significant Difference (BNJ) test. The findings demonstrated the highly significant effects of brewing temperature, brewing time, and the combination of temperature and brewing time. The amount of calcium produced increases with increasing brewing temperature. With an average of 46,964 ppm, the T3 brewing temperature treatment (60oC) had the greatest quantities of calcium. The effect of brewing time on calcium levels gives low results at short times (S1), high results at medium times (S2) and decreases when teh brewing time is longer (S3). The highest brewing duration was in S2 (5 minutes) with an average of 46,685 ppm. The highest interaction between two factors was in teh T3S2 combination with an average of 17,146 ppm. The best treatment was at brewing temperature T3 (60oC) and the best brewing time was at S2 (5 minutes) and the best treatment combination was at T3S2.Keywords: Brewing temperature, Brewing time, Calcium (Ca), Kalakai leaf tea (Stenochlarna palutris), Lemon acid pretreatment (Citrus lemon).AbstrakTanaman kelakai (Stenochlarna palutris) banyak ditemukan pada lahan gambut, tanah aluvial, dan tanah rawa. terdiri dari daun menyirip, akar rimpang, dan banyak jenis pakis. Kalsium (Ca) adalah salah satu dari banyak nutrisi yang ditemukan di kelakai. Perlakuan asam lemon (Citrus limun) digunakan dalam pengolahan bubuk teh kelakai sebagai upaya untuk meningkatkan nilai gizi tanaman. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana suhu dan waktu penyeduhan mempengaruhi kadar kalsium pada teh daun kelakai (Stenochlarna palutris) yang diolah dengan asam lemon (Citrus limun).   Penelitian ini menggunakan rancangan acak lengkap (RAL) faktorial dan bersifat eksperimental. Ada dua faktor: yang pertama adalah suhu saat penyeduhan dilakukan (40, 50, dan 60 derajat Celcius), dan yang kedua adalah jumlah pengulangan (1, 5, dan 10 menit). Analisis Varians Dua Arah (Anova) digunakan dalam analisis data, bersama dengan tambahan uji Beda Nyata Jujur (BNJ) 5%. Temuan ini menunjukkan pengaruh yang sangat signifikan dari suhu penyeduhan, waktu penyeduhan, dan kombinasi suhu dan waktu penyeduhan. Jumlah kalsium yang dihasilkan meningkat seiring dengan meningkatnya suhu penyeduhan. Dengan rata-rata 46,964 ppm, perlakuan suhu penyeduhan T3 (60 oC) memiliki jumlah kalsium paling besar.   Pengaruh waktu penyeduhan pada kadar kalsium memberikan hasil rendah pada waktu yang singkat (S1), tinggi pada waktu medium (S2) dan menurun ketika waktu seduh semakin lama (S3). Perlakuan waktu penyeduhan tertinggi pada S2 (5 menit) dengan rerata sebesar 46,685 ppm. Interaksi dua faktor tertinggi pada kombinasi T3S2 dengan rerata sebesar 17,146 ppm. Perlakuan terbaik terdapat pada suhu penyeduhan T3 (60oC) dan lama penyeduhan terbaik pada S2 (5 menit) dan kombinasi perlakuan terbaik pada T3S2.Kata kunci: Suhu penyeduhan, Lama penyeduhan, Kalsium (Ca), Teh daun Kalakai (Stenochlarna palutris), Pretreatment asam lemon (Citrus lemon).
Persepsi petani terhadap introduksi budidaya tomat (Lycopersicum esculentum) di Desa Kumpai Batu Atas Kabupaten Kotawaringin Barat Juliandi, Dwi; Selvia, Jerry; Djoni, Djoni
Agrokompleks Vol 25 No 2 (2025): Vol 25 No 2 (2025): Agrokompleks Edisi Juli
Publisher : Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/japp.v25i2.748

Abstract

West Kotawaringin Regency is one of the largest tomato-producing areas in Central Kalimantan, contributing significantly to the region’s tomato harvest. In the Arut Selatan District area, particularly in Kumpai Batu Atas Village, tomato plants have great potential to increase productivity, as there is still a significant amount of ample land that can be utilized. To increase productivity, the TPHP Service is implementing one of its programs, namely the introduction of tomato plants in Kumpai Batu Atas Village. This research aims to determine the level of productivity in tomato farming and farmers’ perceptions of the tomato cultivation introduction program in Kumpai Batu Atas Village, implemented by the Horticulture and Plantation Food Crops Service of West Kotawaringin Regency. The data analysis method used is a descriptive, quantitative approach with a Likert Scale. The research results indicate that the average productivity of tomato farming in Kumpai Batu Atas Village is 5.3985 kg/ha, with an average harvest area of 0.54 ha and a total production of 2,927 kg per planting season. Farmers’ perceptions of the introduction of tomato cultivation by the Horticulture and Plantation Food Crops Service are perfect, seen from the cognitive aspect with a percentage of 88%, the affective element at 88.5%, and the conative aspect at 88% with the overall perception being in the very agree/excellent perception category. with an interpretation percentage of 88%.
INOVASI DIGITAL MARKETING PADA ASPEK ¬REBRANDING TEH BUNGA TELANG PRETREATMENT ASAM SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK HERBAL Wijinindyah, Ayutha; Selvia, Jerry; Nurhayati, Novi; Sugama, Muchamad Yoga; Rossayanti, Rossayanti; Hasanah, Laila Uswatun
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2110

Abstract

Telang flower tea is one of the plants that has potential as an herbal drink because it can treat several diseases. The partner is a Women Farmers Group that has a telang flower tea production business. One of the obstacles faced is that the marketing aspect is still limited because the product is less attractive and less recognized by the public. The purpose of this activity is to rovide digital marketing education, with the rebranding aspect for acid pretreatment of telang flower. The method of implementing activities is through education with presentation, pre test and post test, Focus Group Discussion (FGD), as wel as hands on activities. The result of this activity is that partners are open to improving product branding, including logo improvements. The conclusion is that digital marketing in the aspect of rebranding is able to increase the competitiveness of herbal products more widely.