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All Journal IJIBE (International Journal of Islamic Business Ethics) Proceedings of International Conference on Da'wa and Communication Soeropati: Journal of Community Service Journal of Technopreneurship on Economics and Business Review (JTEBR) Formosa Journal of Science and Technology (FJST) Journal of Islamic Management Abdimas Indonesian Journal Innovative: Journal Of Social Science Research Jurnal Manajemen Dakwah Journal of Sharia Economy and Islamic Tourism Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Ilham, Moh.
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strengthening Creative Entrepreneurship through Digital Marketing Education in Kwangsan Village, Sidoarjo Choirul, Adi Basuki; Zakariya, Novie Andriani; Ulum, Syahrul; Roni, Mukhamad; Ilham, Moh.
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1308

Abstract

This community service activity aims to strengthen the creative entrepreneurship of the people of Kwangsan Village, Sidoarjo Regency through digital marketing education. This activity was motivated by the suboptimal use of digital media by village communities in marketing creative business products, even though the potential for local resources and financial capital was relatively adequate. The method used is a descriptive-participatory approach through Participatory Action Research (PAR) by involving the people of Kwangsan Village from the stage of needs assessment, planning, implementation, to evaluation. Education is focused on the use of social media, marketplaces, and digital content strategies as a means of marketing creative businesses. The results of the activity showed an increase in participants' knowledge and skills in digital marketing, which had an impact on increasing the readiness of the community in developing creative businesses based on local potential in Kwangsan Village. This activity contributes to strengthening the local entrepreneurial ecosystem and has the potential to become a model for sustainable village community empowerment in Sidoarjo Regency.
Co-Authors Adi Basuki Choirul Alivia, Rhegalein Fradina Andi Nurwati, Andi Aulia Farah Tsania Amin, Nada Bramayudha, Airlangga Diah Asmawardani, Elfira Diana Ambarwati Erta Pramita Hakim, Ahmad Khairul Helingo, Adimawati Iffad, Muhammad Fachrul Lisa'iharodiyah, Izam Maghfiroh, Rahma Ulfa Maransyah, Allif Vega Putra Melvia, Dwi Arta Muhammad Ismail Muhammad Syahrul Ulum Muharroma, Zilfa Larumza Munawaroh, Nuril Aullia Risma, Shevi Charizah Roni, Mukhamad Sa'adillah S.A.P, Rangga Sa'diyah, Nur Halimatus Salsabilla, Faizah Qonita Sudarmiatin Syahrengga Putra, Alvine Ula, Barokatur Rizkiyatul Wijaya, Lizha Khusmah Sakha Zakariya, Novie Andriani Zulfarati, Tarisa