Article Per Year (5 Year)
p-Index From 2020 - 2025
2.296
P-Index
This Author published in this journals
All Journal Al-Ulum Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Indonesian Journal of Electrical Engineering and Computer Science Ihsan: Jurnal Pengabdian Masyarakat MOVE: Journal of Community Service and Engagement Jurnal Ekonomika dan Bisnis Islam Journal of Islamic Economics Lariba Cakrawala: Jurnal Pengabdian Masyarakat Global Paradoks : Jurnal Ilmu Ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Nurafini, Fira
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
THE INFLUENCE OF KNOWLEDGE AND RELIGIOSITY ON HALAL SKINCARE BRAND PURCHASE DECISION: GENERATION Z PERSPECTIVE Nanda, Annisa Amalia Eka; Ridlwan, Ahmad Ajib; Yasin, Ach.; Nurafini, Fira
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i12.7616

Abstract

The beauty industry is growing very rapidly in Indonesia in the market segment with a market volume of 3.16 USD in 2022 with Gen Z as the dominating market share that creates certain consumer behaviors that create purchasing decisions. This study aims to determine whether there is an influence of knowledge and religiosity on purchasing decisions mediated by attitude. The research method used in this study is a quantitative approach with primary data. The data collection technique used in this study is a data collection technique using questionnaires. The results of this study show knowledge and religiosity affected to purchasing decisions of halal avoskin beauty skincare products by Gen Z in Surabaya.
Co-Authors Ach. Yasin Ahmad Ajib Ridlwan Ali, Asiah Binti Amalia, Nur Halizatul Apriliyana, Yeni Badrul Munir, Maryam Bte Binti Zakaria, Zalina Cilda Thesisa Ilmawan Dzinnur Clarashinta Canggih Didit Darmawan El-Yunusi, Muhammmad Yusron Eli Masnawati Faiza, Nurlaili Adkhi Rizfa Fitriah Dwi Susilowati Khoiriyah, Eva Zunia Khusnul Fikriyah Maulidiyah, Musaidatul Misbachul Munir Munir, Maryam Bte Badrul Nanda, Annisa Amalia Eka Nurillah, Shinta Lintang Prasetya, Naufal Rizky Putri, Diva Carrisa Rachma Indrarini Rahayu Mardikaningsih Rahayu, Rima Ika Tantri Retnowati, Eli Rodiyah, Siti Kholidatur Safira, Mirza Elmy Sri Abidah Suryaningsih Syarifudin Syarifudin Syuro'ah, Nurul Mubarokatus Umi Habibah Yan Putra Timur