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All Journal Jurnal Informasi dan Teknologi Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economic and Management (JECMA) Indo-Fintech Intellectuals: Journal of Economics and Business
Hardayu, Audisty Prana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan Magisa, Nurul Septya; Hardayu, Audisty Prana
Journal of Economic and Management (JECMA) Vol. 5 No. 2 (2023): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v6i2.1214

Abstract

This study aims to determine and analyze the effect of brand and relational equity on consumer loyalty in Kaisar Siantan Supermarket. Data collection in this study was collected by means of observation and questionnaires (online and offline). The population in this study are consumers or members who shop at Emperor Siantan with a total of 50 consumers and members in 2022. The sampling technique used in this study is to use the Saturated Sampling Technique, which is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 50 people, or research that wants to make generalizations with very small errors. Another term for a saturated sample is a census, where all members of the population are sampled. Data analysis used normality test, multiple linear regression analysis, t test, v test. Data analysis was carried out using the IBM SPSS Statistics 25 application. The results of this study showed that brand equity X1 and relational X2 had a positive impact on consumer loyalty in Kaisar Siantan Supermarket. Keyword: Brand Equity, Relational, Consumer Loyalty
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Sudirjo, Frans; Dharmawan, Donny; Hardayu, Audisty Prana; Nurcholifah, Ita; Kurniawan, Yohanes Jhony
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

Abstract

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
Mengapa Siswa Mau (atau Tidak Mau) Kuliah? Peran Orang Tua, Motivasi, dan Kesenjangan Sosial: dukungan orang tua, motivasi intrinsik, pendidikan tinggi, kesenjangan pendidikan, fenomenologi Zulimi, Zulimi; Trisnawati, Ema; Sapala, Silpanus Dian; Hardayu, Audisty Prana; Wahyuningsih, Devi; Feriansyah; Magisa, Nurul Septya; Puspitasari, Nindy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

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Abstract

This study aims to analyze the dynamics of parental support, intrinsic motivation, and social factors influencing high school students' interest in pursuing higher education. Using a phenomenological qualitative approach, the research was conducted in Pontianak City (urban area) and Kubu Raya Regency (rural area), involving 100 students, parents, and guidance counselors through in-depth interviews, focus group discussions (FGDs), and observations. The findings reveal that students in urban areas show a higher interest in pursuing higher education (76%) compared to those in rural areas (48%), with parental support being the dominant factor (82% vs. 30%). Additionally, gender differences were identified, with female students being more motivated to attend college (88% in urban areas, 56% in rural areas), while male students in rural areas tend to prefer working (62%). The main obstacles include financial constraints (78% in rural areas) and limited access to information (64% in rural areas).These findings highlight the importance of policy interventions focused on improving access to information and financial support, particularly in rural areas, as well as strengthening the role of guidance counselors in supporting students. This study contributes to stakeholders in designing more effective strategies to promote educational equity.
PENGARUH ANTICIPATED ELATION DAN ANTICIPATED ENVY TERHADAP VISIT INTENTION DENGAN FOMO SEBAGAI VARIABEL MEDIASI PADA FESTIVAL BUDAYA TRADISIONAL (STUDI PADA MAHASISWA GEN Z KOTA PONTIANAK) Januwati, Januwati; Hardayu, Audisty Prana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3868

Abstract

Penelitian ini mengkaji pengaruh anticipated elation, anticipated envy, dan Fear of Missing Out (FOMO) terhadap visit intention mahasiswa Gen Z pada festival budaya Pekan Gawai Dayak di Kota Pontianak. Menggunakan desain penelitian kuantitatif, data dikumpulkan dari 107 responden menggunakan kuesioner terstruktur dengan skala Likert 5 poin dan dianalisis melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS) 4.0. Hasil menunjukkan bahwa anticipated elation, anticipated envy, dan FOMO berpengaruh signifikan dan positif terhadap visit intention, dengan FOMO muncul sebagai prediktor terkuat niat kunjungan. Anticipated envy berpengaruh signifikan terhadap FOMO namun tidak berpengaruh langsung pada visit intention, sementara anticipated elation berpengaruh positif terhadap FOMO dan visit intention. FOMO secara efektif memediasi hubungan antara kedua emosi antisipasi dengan visit intention. Model menunjukkan kemampuan prediktif yang kuat dalam menjelaskan perilaku wisata budaya mahasiswa Gen Z. Temuan memberikan wawasan teoritis mengenai psikologi konsumen era digital dan rekomendasi praktis bagi pengelola festival budaya untuk mengembangkan strategi pemasaran digital efektif yang memanfaatkan mekanisme psikologis sambil mempromosikan pengalaman budaya autentik dalam menargetkan audiens Gen Z
Co-Authors Donny Dharmawan Feriansyah Frans Sudirjo Ita Nurcholifah, Ita Januwati, Januwati Kurniawan, Yohanes Jhony Nurul Septya Magisa Puspitasari, Nindy Sapala, Silpanus Dian Trisnawati, Ema Wahyuningsih, Devi Zulimi, Zulimi