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All Journal Khatulistiwa: Journal of Islamic Studies Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Innovative: Journal Of Social Science Research Jurnal Keuangan dan Perbankan Syariah International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian dan Inovasi Masyarakat
Ita Nurcholifah, Ita
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
STRATEGI BAURAN PRODUK IKONIK UMKM ALOEVERA DI KOTA PONTIANAK Nurcholifah, Ita
Jurnal Keuangan dan Perbankan Syariah Vol 1 No 1 (2020): Juni 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v1i1.99

Abstract

One of the areas and cities that have natural resources is the city of Pontianak. These natural resources are in the form of aloe vera (Aloe vera). Aloe vera is a plant that is easy to grow on peatlands in the city of Pontianak and has high benefits and economic value. So that this plant can be used as various types of food and beverage processing. The development of MSMEs in Pontianak City, of course, must be supported by an effort to keep the business running and progress in business, especially in terms of income, so that gradually the UMKM can "upgrade" to become a large and developing business so that it can support the very foundation of the national economy awaited by the Indonesian government. Therefore, this study aims to determine the iconic product strategy in the product width line, product length line, product depth line and MSME product consistency lines. This research uses a descriptive qualitative approach.The four dimensions of the product mix help the company in defining the company's product strategy, where the company can expand its business in four ways, the company can add to its product lines, namely: expanding its product mix, the company can extend each product line, the company can add product variations and deepen the mix. By implementing a product mix strategy with a four-dimensional approach, it is hoped that Aloevera MSMEs can develop more on an international or global scale. With the creation of more varied products based on the needs and desires of consumers.
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Sudirjo, Frans; Dharmawan, Donny; Hardayu, Audisty Prana; Nurcholifah, Ita; Kurniawan, Yohanes Jhony
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

Abstract

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
Development of Halal Tourism in West Kalimantan: Analysis Using NVIVO Nurcholifah, Ita; Barkah; Erna Listiana; Fachrurazi
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i1.6845

Abstract

This study aims to determine the prospect of halal tourism that must be developed in order to capture opportunities in West Kalimantan. This study uses a qualitative method with a phenomenological approach. Data collection tools by conducting interviews, observations, and documentation by analysis using NVivo 12 Plus. The prospect of halal tourism in West Kalimantan Province is seen from the development of four aspects of development, namely: destinations, marketing, industry, and institutions. The high prospect of halal tourism in West Kalimantan which is so promising, of course, must be the main focus of development as well. Several aspects of the direction of development such as Destinations, Marketing, Industry, and Institutions need to be studied immediately, namely the inclusion of a clearer plan into the Regional Tourism Master Plan (RIPDA) which of course in this case also has an impact on funding, facilities, certification so that halal tourism in West Kalimantan can be realized maximally and develop rapidly. So that in turn it can increase income for the region in order to develop regional development more broadly and evenly to realize the welfare of the community, especially in West Kalimantan Province.
STRATEGI MARKETING MIX DALAM PERSPEKTIF SYARIAH Nurcholifah, Ita
Khatulistiwa Vol 4, No 1 (2014)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.91 KB) | DOI: 10.24260/khatulistiwa.v4i1.230

Abstract

Business is an activity that requires a serious understanding, ranging from planning what will be made later in the stage of implementation, monitoring, and evaluation. An important step that can be taken by business people is to plan a strategy, so the goal in doing business to gain profit and prosperity can be achieved. One strategy that can be applied in business is the marketing mix strategy. This is a strategy of how to apply 4Ps consisting of product, price, promotion and place. Products created should be halal and needed by society, and product quality is something important for business people to consider. The price of a product has also become a serious matter that should be managed properly to make it reasonable and competitive and free of usury. The promotion is geared to encourage purchases by creating a positive impression of a product that consumers are persuaded to make a purchase without deception. The place can also be defined as the location of the company. The location of a company/business organization should be easily accessible by the public, such as around shopping centres and so forth so as to avoid the interception action by the speculators before marketing. A business person should be able to choose a location that serves to represent the company and can be accessed by the public.
Analysis of The Relationship Between Historic Building Management, The Role of Government, Social Tourism Empowerment and Local Tourism Sustainability Gai, Ardiyanto Maksimilianus; Abubakar, Faisal; Nurcholifah, Ita; Hidayati, Heny; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12113

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi dan membuktikan mengenai hubungan antara konstruksi sosial ruang dengan pertumbuhan pariwisata. Penelitian ini menggunakan pendekatan kualitatif dengan metode triangulasi. Penelitian menggabungkan teknik dokumentasi, observasi, dan wawancara. Pariwisata memiliki dampak yang kompleks terhadap ruang sosial dan budaya. Meskipun berpotensi memperkaya budaya lokal dan meningkatkan kesejahteraan ekonomi, pariwisata juga dapat menyebabkan terdegradasinya nilai sosial dan bahkan menghilangkan nilai, norma dan adat setempat. Saran dari penelitian adalah pemerintah sebaiknya mengembangkan pendekatan pariwisata yang berkelanjutan dan inklusif dengan mempertimbangkan kebutuhan semua pihak yang terlibat. Pariwisata dapat menjadi sarana untuk menciptakan ruang yang lebih adil dan inklusif bagi semua.
Pelatihan Pembuatan Konten Kreatif sebagai Upaya Peningkatan Engagement Konsumen di Media Sosial Rudianto, Rudianto; Hidayati, Heny; Sutaguna, I Nyoman Tri; Nurcholifah, Ita; Saila, Nurul
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.216

Abstract

Permasalahan engagement yang rendah pada platform media sosial menjadi tantangan signifikan bagi bisnis dalam era digital saat ini. Banyak usaha, khususnya usaha kecil dan menengah, belum memiliki pemahaman mendalam tentang strategi pembuatan konten yang efektif untuk meningkatkan interaksi konsumen. Persoalan ini menjadi krusial mengingat media sosial telah menjadi saluran pemasaran utama bagi komunikasi brand dan pembangunan hubungan dengan audiens target. Oleh karena itu, pengabdian kepada masyarakat ini dirancang dengan tujuan utama meningkatkan kapasitas dan keterampilan pelaku usaha dalam mengembangkan konten yang kreatif, relevan, dan mampu mendorong engagement yang lebih tinggi di berbagai platform media sosial. Metode yang digunakan dalam kegiatan ini mencakup pendekatan pelatihan interaktif melalui workshop tatap muka dan sesi pendampingan berkelanjutan. Peserta diberikan pengetahuan teoritis tentang prinsip-prinsip content marketing, psikologi konsumen digital, dan analisis perilaku audiens, diikuti dengan praktik langsung dalam membuat konten visual, copywriting, dan strategi posting yang terukur. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta analisis metrik engagement sebelum dan sesudah implementasi konten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi konten kreatif, dengan rata-rata peningkatan skor pengetahuan sebesar 65 persen. Implementasi konten yang telah dilatihkan menghasilkan peningkatan engagement rate rata-rata sebesar 48 persen dalam kuartal pertama pasca-pelatihan. Kesimpulannya, pelatihan pembuatan konten kreatif terbukti efektif sebagai solusi untuk memberdayakan pelaku usaha dalam memanfaatkan potensi media sosial guna meningkatkan visibilitas brand dan interaksi dengan konsumen secara signifikan.
Co-Authors Ardiyanto Maksimilianus Gai Audisty Prana Hardayu Barkah Donny Dharmawan Dyanasari, Dyanasari Erna Listiana Fachrurazi Fachrurazi Faisal Abubakar Frans Sudirjo Hidayati, Heny Kurniawan, Yohanes Jhony Musran Munizu Nurul Saila Rudianto Rudianto Suslinawati Suslinawati, Suslinawati Sutaguna, I Nyoman Tri Umar Chadhiq