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All Journal Alignment: Journal of Administration and Educational Management G-Couns: Jurnal Bimbingan dan Konseling Didaktika: Jurnal Kependidikan Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Penelitian Pendidikan Indonesia (JPPI)
Ima Widiyanah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Public Health Other

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Journal : Alignment: Journal of Administration and Educational Management

 1 
Strategi Marketing Mix Jasa Pendidikan dalam Meningkatkan Minat Masyarakat Sulistyaningrum, Anisa; Ainur Rifqi; Ima Widiyanah; Amrozi Khamidi; Mochamad Nursalim
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14764

Abstract

This study aims to identify the marketing strategies implemented by SDIT Al Uswah Surabaya in increasing public interest. Using a qualitative case study approach, this study explores in depth the key elements of the marketing mix implemented by the school. Data collection was carried out through observation, in-depth interviews with related parties, and document studies. Data analysis used the Creswell data analysis model, which includes data processing and preparation, reading all data, coding data, presenting descriptions or themes in qualitative narratives, and interpreting data. The results of the study indicate that SDIT Al Uswah Surabaya has succeeded in implementing an effective marketing strategy, which is reflected in the high public interest and the school's proud achievements. The superior Al-Qur'an memorization program, prices that are in accordance with the quality of service, strategic location, utilization of social media and direct promotional activities, competent teaching staff, clear school vision and mission, and adequate facilities and infrastructure are key factors in the success of the school's marketing strategy. This study provides insight into the importance of implementing a comprehensive marketing strategy in the context of educational institutions to increase competitiveness and attract public interest.   Keywords: Marketing Mix, Marketing Strategy, SDIT Al Uswah Surabaya
Literatur Review Gaya Kepemimpinan Partisipatif Kepala Sekolah , Keterlibatan dan Efektivitas Kinerja Guru di Sekolah Aan Prastiyo; Ima Widiyanah; Kaniati Amalia; Muhammad Nursalim; Amrozi Khamidi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.15601

Abstract

This study aims to determine the effect of the principal's participatory leadership style on the involvement and effectiveness of teacher performance in schools. There are several types of leadership styles, one of which is participatory leadership style. This leadership style provides space for subordinates to participate more in making a decision. Subordinates' opinions are listened to, of course, if they provide new views and are in accordance with the goals to be achieved. The relationship between superiors and subordinates is very friendly and warm and there is no authoritarian atmosphere. Teacher involvement is an important aspect that includes various dimensions, from active participation in work to roles in decision-making in schools. Factors that influence the effectiveness of teacher performance are ability, motivation, environmental conditions and opportunities. This study uses a literature review approach. The conclusion is that various previous studies strengthen this finding, showing the influence of the principal's participatory leadership style on the involvement and effectiveness of teacher performance in the school environment.  Keywords: Teacher Performance Effectiveness, Participatory Leadership Style, Involvement
Co-Authors Aan Prastiyo Ach. Sudrajad Nurismawan Ainur Rifqi, Ainur Amrozi Khamidi Budi Purwoko Chanifatul Iffat Kaniati Amalia Karwanto, Karwanto Mochamad Nursalim Mohammad Syahidul Haq Mufarrihul Hazin Muhammad Afifuddin Ghozali Muhammad Nursalim Muhammad Nurul Ashar Muslikhatus Sa’diah Nurul Istiq'faroh Oktavian Putri Nurhamidah Onny Fransinata Anggara Ricky Setiawan Shelly Andari Sulistyaningrum, Anisa Vania Ardelia Windasari Windasari, Windasari Wulan Patria Saroinsong